[Podcast Series] Dr. Jeremy Weisz | How to Name Your Podcast Show and Get Better ROI
Smart Business Revolution

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

Dr. Jeremy Weisz, the Co-founder of Rise25, joins John Corcoran in this episode of the Smart Business Revolution Podcast to discuss how to name a podcast and get better ROI from it. They talk about types of phrases to avoid when naming a podcast, what to know about using specific names, when to name a podcast after a business, and the benefits of brainstorming names with others.

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Here’s a Glimpse of What You’ll Hear:

  • Dr. Jeremy Weisz talks about common mistakes people make when naming a podcast
  • What Rise25 Media looks into when brainstorming a podcast name
  • When should a podcast be named after a business?
  • Dr. Weisz talks about starting a podcast without a name and re-naming a podcast at a later date
  • How to name a podcast by brainstorming around one word
  • Benefits of involving others in finding a podcast name
  • Where to learn more about Rise25 Media

Resources Mentioned In This Episode

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. 

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? 

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

All right. Welcome, everyone. This is John Corcoran. I’m the host of the Smart Business Revolution. This is a live episode. And I’m here with Dr. Jeremy Weisz. Dr. Weisz, how are you?

Jeremy Weisz 0:50

Let’s rock it. This is like, a very tough subject today.

John Corcoran 0:54

This is not an easy topic, because we’re gonna be talking about how to choose a name for your show or your podcast, which is a one that a lot of people struggle with. And I’ve had more than one conversation with people where it’s something literally people have said that they have not started a podcast for like two or three years because they couldn’t hold the name of a show. So hopefully, we’re gonna simplify it, we’re gonna make it easier for you. I love doing these episodes because they are a lot of fun. These are slightly different from the episodes that we usually do, where we’re featuring all kinds of different CEOs, founders, and entrepreneurs. You know, I’ve had Netflix, YPO, EO, Activision Blizzard, LendingTree, OpenTable, Ace Software. You’ve had P90X, Orlando Magic, Einstein Bagels, who else?

Jeremy Weisz 1:41

Atari, RxBar, Quest Nutrition, some really interesting people.

John Corcoran 1:46

Some definitely, it’s such a privilege to be able to talk to such great guests each week. And of course, this episode is brought to you by Rise25 Media, where we help b2b businesses to get clients referrals, and strategic partnerships and build great relationships, and do business development and do strategic partnerships and great content with done for you podcasts and content marketing. And if you have any questions about how to do that, send us an email at [email protected], or you can also visit our website at rise25media.com. Alright, so we’re going to be talking about naming. How do you choose a name for your show or your podcast? And first of all, we should point out that this is in a b2b context, we’re not talking about naming some kind of show that’s gonna be on NPR or that you’re trying to build some kind of some niche

Jeremy Weisz 2:29

audience crime series show that is not our expertise.

John Corcoran 2:34

Just put murder in the title and you’re fine. But yeah, in our case, murder in the title, probably not gonna help that much. So let’s first break down Jeremy, some of the bad names out there and the bad, you know, mistakes that people make, yeah,

Jeremy Weisz 2:50

yeah, I mean, I guess its mistakes, and then just how to avoid mistakes, you know, when you’re thinking of a name, you know, look up the name to see if the show already exists. Some people choose it, and they haven’t even searched, you know, just Google it and see if there’s any, you know, search the name you like in podcasts, see if anything shows up, search an Amazon, the name to see if any books come up. Because if you have the same name as a book, and John, we were talking about this earlier, well, they’re already going to think of that person in that book and not your podcast. And you also want to take other people’s IP, and I’m not a lawyer, John actually is but um, you know, this is a disclaimer that we are not giving legal advice here. But you should definitely make sure, you know, there are probably trademarks, you know, they are experts in this, that’s all they do, but just do some searches to see if people actually own it. You also say, you know, don’t choose a name that is already trademarked. Or someone owns the domain or if someone is up.

John Corcoran 3:48

Yeah, yeah. Oh, yeah. Yeah, yeah, different databases are a good place. iTunes is a good place to look, you can look on YouTube, you know, different typical search engines, you might search. 

Jeremy Weisz 3:59

Don’t, don’t name your book, like the E-Myth, because there’s a book, I don’t name your book, ‘The 4-Hour Workweek’, because Tim Ferriss had a book on it. So just stop and people do there’s obviously obscure titles that someone actually wrote a book on that you’d be surprised. I’ve done these searches, you know, John, you have to with clients, or we look up, blah, you know, you know, whatever the name is in the podcast, and oh, there’s already a podcast or you look on Amazon, like, actually, there’s a book called that. So you just have to be careful. Um,

John Corcoran 4:26

yeah. And then the other point we want to make is that there are also phrases that certain companies or individuals are associated with. maybe the phrase isn’t trademarked, but it’s definitely associated with that person. So an example might be Michael Gerber, author of E-Myth. You know, a real seminal business book is kind of known for the phrase work on your business, not in your business. You wouldn’t want to try and compete with a phrase like that. Or when you think of the phrase ‘Start With Why’ immediately people think of Simon Sinek. He’s known for that, which might have been the title of his book as well. But it’s kind of a phrase that he’s known for. So you want to avoid those sorts of mistakes.

Jeremy Weisz 5:08

Yeah. And then also, if your name is too specific, the name of your business is too specific. Don’t use it. Like let’s say, name your business is Smith’s roofing and contracting, like, well, maybe that’s also boring, but, but it’s to No, no take, and not to take anything away from roofing contracting. But, you know, you just want something general enough, because if the person wants to shift the people they have on the show, then it kind of paints you into a corner. And you brought up a good point, John also about names that if it’s, you know, too specific is bad. But, you know, you don’t want to paint yourself into a corner with

John Corcoran 5:52

Yeah, and you want the person to want people to feel honored to be a part of it. You know, so I will give you an example. Actually, just earlier today, I was a guest on a show called PowerTips Unscripted. Sounds pretty cool, right? It’s unscripted in the sense that it’s just like a roving conversation and you’re giving power tips. I want to feel like someone’s tips are viewed as very powerful, right? It was actually the, the name of the company was remodelers advantage, and it was a community and a company that helped residential remodeling companies throughout the United States. Now, if they approached me, and they said, We want you to be on the remodelers podcast, I might be thinking, why I not a remodeler?” Why would I be on there, but by giving it a broader name like that, which has some cachet to it, people are honored to be a part of it. The other thing is, you mentioned the roofing example, Smith’s roofing and contracting Well, you know, roofing company, maybe they get all their leads in their business and their referrals from realtors, interior decorators, architects, if they name it something using roofing or roofers in the title, then every person who’s not a roofer, who gets asked if they’d like to be a guest on the show, it throws up another barrier that might be less likely to say yes, you don’t want more barriers, you want to make it easier for people to say yes, yeah,

Jeremy Weisz 7:11

there’s lots of resources on this. So we’ll try and boil down some simple ones. But you know, that goes into the first, you know, one of the first criteria we look at when we’re thinking and brainstorming with someone with a name, which is, what is the result your company or product produces? So like in the roofing example, John, what you just mentioned is like, Well, what do you do? Well, you cover people’s houses, you cover I know, you could do something, you cover their butt, you cover their family, I mean, something that what do you actually do? What is the actual result you produce? So the example also be like, let’s see do lead generation. Like all you, what do you do? Well, we create a traffic engine for people. So sometimes it’s in the bylaws, the actual subtitle of the company of what you actually do.

John Corcoran 8:02

More Yeah, and we have, we have another client that is a furniture company, they don’t name furniture in the title, they call it home. Because it’s about creating a place that you feel comfortable in making your home, your nest, your place of respite, you know, that sort of thing. And yeah, there’s some good tips. What else? What about naming? When is it a good idea to name a podcast after a business? Jeremy? Yeah, I will give an example that you gave once you were talking to someone. And you know, they said, You know, I just don’t know what the name of my podcast is. And you said, Well, how long did it take you to come up with your business name? And they said, four years? And you said, use that? When do you say that it’s a good idea to use.

Jeremy Weisz 8:51

Case in point. That’s why some people, like you said, Don’t start the show for two or three years, I can’t think of a name. So they’ve probably put a lot of blood sweat into naming their company. So there’s cases where we don’t recommend naming your company. Like we mentioned, it’s too specific. But there are cases if it’s general enough, and it also some of the people name their company, which is the result that they do. So for instance, Buy Box Experts who help e-commerce, right? They help people capture the buy box. So that’s a great name for a show. It’s the name of their company, but also is the result they produce. Right. Another one that we help is NexxtLevel, right? The name of the company’s next level. Well, great, that’s it. They help people get to the next level. So that’s also a result they produce so it was General enough it doesn’t paint you into a corner with Well, I’m not a remodeler like us just mentioned John. Then why would I go on the remodels remodel as pagans but power tips that’s, you know, that’s great. So I think the name of your company is not too specific. Be a part of it as a result you produce. Go for it. Yeah, no, there’s no right or wrong here. Right.

John Corcoran 10:07

And you know, there’s also our friend, Andrea Heuston, who has The Lead Like A Woman Show. You know, she wanted to feature women business owners. And it’s been a great networking tool for her now that’s not the name of her business Artitudes Design is the name of her business. But who doesn’t? You know what, what female leaders, business leaders wouldn’t want to be on The Lead Like A Woman Show? Right? It’d be an honor. And then another example is our client McCarthy Painting that didn’t name it McCarthy Painting, they actually did a little bit tongue in cheek, they call it the Watching Paint Dry Podcast. You know, watching paint dry, obviously considered kind of synonymous with doing something boring. You wouldn’t want to call a podcast a boring podcast, but it’s kind of tongue in cheek for that reason.

Jeremy Weisz 10:54

Elon Musk would call it that.

John Corcoran 10:56

Maybe he would. But you know it, also broaden it so that he could interview others who are not not commercial painters or not in the painting, you know, field so to speak.

Jeremy Weisz 11:07

And also the bottom line, too, is gas isn’t going to say yes or no. Typically, based on the name of your show, unless you make one of those mistakes of making it too specific. Sometimes you could just say, here’s the type of guest I’m featuring. And you don’t even need to name your show, you can just send them here’s the URL where my show is. So it’s not, I mean, it’s important, but it’s not, you know, it’s not going to just totally flush your podcast on the toilet, and you can always change your name, if you really wanted to. There’s people who revamp the brand, the name of their podcast, and they keep the same show, but they just name it something else. So you could always name, I think, John, for the first five months of my podcast, I had no name. I had no name on my podcast, I just bought my name as a URL, jeremyweisz.com. And I’m like, hey, do you want to come on my podcast? I’m having top business leaders and zero names because I didn’t want it to hold me back. And I came up with a name months later, which is a good thing, because you end up changing your focus. Yeah, and I mean that mine is generally you know, it’s a general name Inspired Insider. But I just was like, I just want to get started. And I’ll change the name when I get to it, you know,