Dr. Jeremy Weisz | How to Niche Without Niching: Seasons vs. Series
Smart Business Revolution

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Dr. Jeremy Weisz, his Co-founder at Rise25, to talk about podcast series and seasons. Dr. Weisz explains why he advises clients to do series over seasons, shares his strategies for creating a valuable series, and explains how to niche without niching in a podcast. Stay tuned.

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Here’s a Glimpse of What You’ll Hear:

  • What do seasons and series in podcasts mean?
  • Why Dr. Jeremy Weisz recommends doing a series versus starting an additional podcast
  • John and Jeremy’s strategies for creating a podcast series
  • How a podcaster’s goals affect their podcast content
  • Does the name of your podcast matter? 
  • How to niche without niching
  • Where to learn more about Rise25

Resources Mentioned:

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. 

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work. 

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep.  Jeremy and John became business partners through podcasting.  They have even gone on family vacations and attended weddings of guests who have been on the podcast.  

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships. 

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? 

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:41

All right. Welcome everyone. John Corcoran here excited for this live episode with

Jeremy Weisz 0:48

Dr. Jeremy Weisz here with inspiredinsider.com. I guess this will be on your podcast and my podcast.

John Corcoran 0:53

That’s right on Smart Business Revolution Podcast and on Inspired Insider and I’m excited because every week I get to talk to smart CEOs. I’ve talked to recently the co-founder and original CEO of Netflix, you know people from Activision Blizzard, Lendingtree, Open Table, you name it, but no smarter than my business partner, Dr. Jeremy Weisz, who I get to talk to today on a very discreet, very distinct, but very important concept when it comes to content marketing. And especially in the podcast world, which is season versus series. Very trendy in the podcasting world these days to do podcast seasons, is that the right approach? We’re going to talk about that here. But first, before we get into that, this episode is brought to you by Rise25 Media, where we help b2b businesses to get clients, referrals and strategic partnerships with podcasts and content marketing. I’ve been doing a podcast personally for about 10-11 years now, Jeremy for at least that long or longer. And you’ve been advising, Jeremy, you’ve been advising podcasters and companies on starting podcasts since 2008 or 2009, or something like that. I think back before the iPod was invented. He’s been doing it before there even was a podcast where he was advising people on it. So he is as seasoned to hand as there is in this field. And if you have any questions about starting a podcast and using it as a tool for business development, referral marketing, strategic partnerships, content and all the 100 different ways that you can use it, email us at [email protected] or connect with us at rise25media.com. Alright, so Dr. Weisz, I’m excited to talk to you about this season’s vs series. Okay, we hear it all the time. People say I’m doing a season of a podcast. First of all, what does that mean? 

Jeremy Weisz 2:42

I was gonna ask you what do you think? I mean, I have an idea of what I think it means. What do you think when someone says, Why would someone do a season?

John Corcoran 2:53

Honestly, the reason people do a season is it’s a holdover from a former way of communicating in the media. We think of friends like Seinfeld, they all came in seasons. Right. And so people just used to do it that way. And they think that that is the professional way of doing it. I think that’s why people continue to do it.

Jeremy Weisz 3:15

I also think it depends on the type of show like if it’s a, you know, I listen to mostly nonfiction or business related podcasts. And so I think if you are a popular non business related like entertainment one?

John Corcoran 3:36

Yeah, there’s, there’s, I mean, there’s, you know, true crime is a very popular true crime, you know, and there’s their seasons where they follow a particular crime, and they go through and those are great. You know, that’s mostly not what we’re talking about here. Yes, a season makes sense. But when you’re talking about the context, that the field we play in, which is primarily b2b businesses that are creating podcasts for variety purposes, including business development, including content, including professional networking, all those different reasons, it starts to make less sense.

Jeremy Weisz 4:11

Yeah, that’s, I want to differentiate that because I think it’s like a true crime, like a season makes perfect sense. Right? And, what would be the difference between the season and the series? You know, we have our own definition of that, I guess you could say, but if you I feel like also people do a season in their podcast, because they want to take a break. And so they’re like, cool, I’m gonna do season one, and then just wait for season two. But in our opinion, you know, if you are a business, we think all businesses should have a podcast. Yeah, you know, it’s like it will become table stakes. Just like every business has a website. You know, every business should have a podcast and it’s an amazing way to give to your network of people and to also share your expertise but We’re always looking at ways to give to our network of people. And when you think of a business, I think so moving from a season, you know, we obviously prefer to do recommendations for us and our clients to do a series. And a series is an ongoing, ongoing session. And let’s say we’re talking to someone, and they’re like, you know what, I, because we, it’s funny, we have people come to us, John, people say, you know, I want to start a second podcast, Mike. Okay, convince me why you should start a second podcast. And, by the way, if we, for this individual, if we do a second podcast, that means we are running their second podcast, which means more revenue, but I often try and talk them out of doing a second podcast, most of the time. And here’s why. And there’s a couple outlier instances where I, why do you know, I do agree with them, like, Great start a second podcast, but, but the point is like, Well, you know, I’m really focused on the, you know, top, you know, maybe CFOs, and the contents around CFOs. And we love featuring the top CFOs. But, you know, and maybe we’ve been more specific, like CFOs, and SaaS companies. And really, I want to shift to getting more content in the leaders in CMO world, in e-commerce, like I want to, I should start a separate podcast, or I should do a season of this, stop it, and then do a season of that. And I would say, my advice is No, don’t do a second podcast in that situation, do it on the same podcast, and you can basically just do it as a series. That goes, it runs concurrently. So you could do both of them at the same time, you don’t have to stop doing 10 episodes on this, and then do 10 episodes on that, that kind of stops the momentum. And you can have both of them going at the same time. And you can win the, you know, when the CFOs release, you release those episodes. And when the CMOS comes out, you release those episodes. And it allows you to, you know, not necessarily have to pigeonhole yourself or only restrict your efforts in one direction, if you want to do too, and just release them when they come out, you can do that. And, you know, you could very easily segment them on your website, basically saying this is part of my CMO series. And this is part of my CFO e-commerce series.