John Corcoran 12:25
so Right, right. Absolutely. Yeah, yeah, yeah, I remember we send an email to someone, this is on behalf of a client, where we send an email to someone else who was going to be a potential guest on their show. And in that email, I didn’t even mention the name of the show. But what I did say is that I wanted to introduce you to a client of ours who has a podcast. And he’s interviewed executives and leaders from Salesforce and Facebook and a few other shows. And there’s a lot more copy in the actual email. But when he responded back, he said, not only is it a heck yes, I’d like to be a guest on the show. But also it sounds like I’d like to do business together. It was that positive response, again, not mentioning the name of the show, because oftentimes, it’s really about positioning it and making something exclusive, where you want to be included in that club. And we previously recorded an episode where we talked about the season versus series dynamic, why we’re advocates of doing series rather than seasons. So I’ll point all of our listeners here and viewers to go check out that previous episode, because that’ll talk about how you position it in a way that gets people get people to say yes to be a guest on the show, regardless of the name of the show,
Jeremy Weisz 13:37
whether it’s a result based word or a word you like. The other thing we recommend is if there is a word you latch on to and you like a simple word, then all you have to do is add, then I always tell people, it’s going to take 10 minutes to name your show. Okay? Like someone, let’s say they like the word, traction. Like I like the attraction, well, that can be synonymous with Gino Wickman. And EOS, you don’t really want to name your show traction. And it’s also the name of a book. But or, you know, for example, if you go super attraction or extra traction, and we just did it right before John, we hit record and you said Oh, like super traction and extra traction, you just through a few examples. You can list like 10 examples of something to add on to traction that no longer has a connotation or traffic. You could do more traffic, extra traffic, just put a word if you’d like to word a certain word, just brainstorm a bunch of words that would go on it. And then, you know, in 10 15 minutes just to make sure no one else has it, you can come up with the name. So I guess the next thing is, you know, you don’t have to do this in a vacuum. Right. And we’re big proponents of involving other people in this right, John. So one thing you can do is Ask people ask your network, you can call people you can text people can post on social media, you can email people and ask them, you know, with, when we go through this with our clients, we have like our kind of a whole email template that is that you can customize. But essentially, you reach out and you ask them, What do you think I should name my show, and it’s good. You’ve done this before, John a number of times if you have a few choices for them. So you’re not just making them think of something if you have a few choices, multiple choices, and you can leave a space for others and have them, you know, give you a suggestion, but just ask people.
John Corcoran 15:41
Yeah, you know, it’s funny, because you’ve probably seen this before you ever see a zoo that has a contest for kids to like, named the baby panda. You know, you see that sort of thing happened? Well, why did they do that? Is it because they really need a name? No, it’s because it’s a great community building activity. And it gets, you know, supporters of the zoo involved that gets donors involved. Yeah, then realizes by a longshot that you’re actually going to be the one to name it. But it’s a great excuse to build a larger community. And you can do the same with the name of podcasts is by reaching out to your, your extended network, they’re going to feel a little bit invested in it, and you’re going to be more inclined to share it with family and friends, and more likely to listen to it and all of that stuff.
Jeremy Weisz 16:30
Yeah, and they’re gonna want to know when it comes out, did they name it what I suggested that they take mine, so they will be invested in it. So I don’t know if there’s any more I could just do, we could do a quick recap, you know, mistakes. Look it up on Amazon on Google, make sure it’s not a trademark, make sure there’s not a book title, make sure it’s not synonymous with someone else’s IP, there’s their sayings, make sure it’s not too specific. And then on the actual front, it could be results based, it could be general enough, that gives you flexibility, it could be the name of your company, if it’s not too specific. You know, and if you’d like a word, then you can play around and add another word to it. Any, any others, John, that we missed?
John Corcoran 17:18
Yeah, and just remember that, ultimately, it’s oftentimes the bigger factor is how you position it, once you get some good previous guests on there, positioning those in order to get future guests using series instead of seasons in order to get other guests. And all of those are more important factors. Don’t go and spend dozens and dozens of hours on this. That’s not the most critical factor. There are other more important things that you should be spending your time on, but I think that’s about it. So where can you go to learn more?
Jeremy Weisz 17:51
We did an episode on how to reach out to any VIP? Or did we do an episode on that? Which goes into what you just said, which is it’s the positioning around the message, not the name of the show. And I think we went into great detail on that.
John Corcoran 18:09
Absolutely, yeah, so check that out. Check out that other episode as well. We can put it in the show notes as well. Where can people go to learn more about us, Jeremy?
Jeremy Weisz 18:16
Go to rise25.com, checkout we have a couple videos there you can go to rise25.com/about and you know, John has a very impressive background. Who you know, some people know most people don’t but learn more about you know, worked at the White House, DreamWorks, and many more so, check out our background there and we give some tips and sign up for our newsletter where we actually will give you even more tips. Exactly. Power tips.
John Corcoran 18:45
Alright. Thanks, everyone. Thanks, Jeremy.
Outro 18:48
Thank you for listening to the Smart Business Revolution Podcast with John Corcoran. Find out more at smartbusinessrevolution.com. And while you’re there, sign up for our email list and join the revolution. And be listening for the next episode of the Smart Business Revolution Podcast.