Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts where he helped to put all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has been featuring top entrepreneurs and founders/CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on InspiredInsider. He also continues to run his own chiropractic and massage facility in downtown Chicago and has also founded a nutritional supplement business.
In this episode, John Corcoran, host of the Smart Business Revolution Podcast, talks with Dr. Jeremy Weisz, his co-founder at Rise25 Media, about the best strategies for podcast outreach messages. They also explain why social proof elements are important in outreach messages and share the cold email templates they send to their potential guests.
Here’s a Glimpse of What You’ll Hear:
- The most common questions podcast hosts ask about outreach
- Dr. Jeremy Weisz explains what it means to reach out with a gift
- John compares creating connections through podcasting versus writing
- Why and how to use social proof elements in a podcast
- The velvet rope concept, the difference between podcast seasons and podcast series, and the open loop method in outreach messages
- How to form an instant connection with your potential guests
- Dr. Weisz and John share the cold email templates they send to their guests
- How to get in touch with Dr. Jeremy Weisz
Resources Mentioned:
- Rise25 Media
- Email: [email protected]
- Dr. Jeremy Weisz on LinkedIn
- John Corcoran on LinkedIn
- Inspired Insider Podcast
Sponsor: Rise25
Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing.
Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally.
If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing.
A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network.
To learn more, go to Rise25.com or email us at [email protected].
To learn more, book a call with us here.
Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services.
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Episode Transcript
Intro 0:10
Welcome to the Revolution, the Smart Business Revolution podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution. John Corcoran.
John Corcoran 0:40
All right. Welcome everyone. John Corcoran here, and we’re about to get started. I’m the host of the Smart Business Revolution podcast and we’re recording this live. But on my podcast, I get to talk with all kinds of interesting CEOs, founders and entrepreneurs of companies and organizations like YPO eo activation, Blizzard, lending tree, Open Table. software and many more. I’m also the co-founder of Rise25, where we connect b2b business owners to their ideal prospects. And I’m here with my co-founder, Dr. Jeremy Weisz. And let me tell you a little bit about Dr. Weisz for those of you who don’t know him in addition to co-founding and running Raspberry Pi with AI. He’s been with myself. He’s been featuring top entrepreneurs with video interviews since 2010.
And he has featured the founders or CEOs of p90x Atari, Einstein bagels, Mattel, Orlando Magic RX bars, a few those companies you’ve probably heard of before, many more on Inspired Insider. He also was a senior producer for six years at one of the early top business podcasts, helping to put systems in place for them and run some of the behind the scenes operations. And even before we put together the Rise25 podcast service, where we help companies to run and get ROI from their podcasts, you know, he would say all the time, and every business should have a podcast because hand sound was one of the best things that he’s ever done in his life. business in life. He’s made best friends, met his business partner, that’s me and countless clients and referral partners who come from the relationships that have come from the podcast. We’re going to talk about one element of that here today. So what we’re going to talk about here today is the actual outreach, reaching out, particularly to VIPs or influencers, it could be a top client prospect could be a top referral partner or strategic partner, but we’re going to really break down for you the process that you need to follow, and what elements need to go into that outreach message if you want to be successful about it. And I can say that I have featured, you know, CEOs of publicly traded companies. I featured billionaires on my podcast and Jeremy absolutely the same as well.
Jeremy Weisz 2:48
So Jeremy, welcome. Thanks for being here. Thanks. You know, the most common question we get, I would say, at least I got is how do you get in touch with these people? How do you and then when you asked a bunch People What are you most interested in having this talk about? They said, How do you cold email? VIPs. And so we figured we’d break down the exact process, we would even share exactly what we write. Yes. And I’ve, you know, sent out 11 today, as we’re talking, I’ve done 11 of them today. And they’re customized but, you know, in our lives, we come from the same, you know, kind of thought process of how do you give to someone? How do you give to someone as much as humanly possible? So when we’re thinking of anything approaching someone, immediately, we’re thinking of number one, how do you give to that person?
John Corcoran 3:38
And we The reason for this, in part is because, you know, when everyone else is zigging, if you zag you stand out, and how many times a day do you get an email solicitation or a LinkedIn solicitation from someone who just immediately tried selling to you immediately tries pitching you on something, and it just never will go? It never works? Well, right. You know, one A million times does it work? Well, people do it because they spray and pray and hope it’ll work. But if you turn that around and in a manageable way, you lead with a gift rather than ask, it’s a lot more effective. So that’s point number one is reaching out with a gift. What do you mean by that? Jeremy? I mean, like, here, I’m going to send you a box of cookies. What does that mean?
Jeremy Weisz 4:20
So we were talking about this, and we reverse engineered when we write and we reach out what is in that reach out, okay. And the first thing that we talked about was giving. And the giving could be a number of things in our situation, it’s profiling them and their thought leadership in their company and whatever product or service they’re working on now on our podcasts, because, you know, having a podcast you have a platform that you can give to others. Right.
John Corcoran 4:51
And I should point out that it doesn’t have to be with a podcast. So you know, we both employed this strategy, by No, it does
Jeremy Weisz 4:59
have to be Yes, we have a podcast service.
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