Get Your Firm Recommended by ChatGPT and Google AI Overviews
SBR AI is a Generative Engine Optimization (GEO) consultancy that helps B2B firms get cited and recommended by AI search engines, including ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini and Microsoft Copilot. We audit how AI engines currently describe your business, fix the technical and content gaps that keep you out of their answers, and build an ongoing publishing system so you stay in them.
What Is Generative Engine Optimization?
Your prospects are no longer typing keywords into a search bar and clicking blue links. They are opening ChatGPT, Perplexity, Claude, or Gemini and asking, “Who is the best employment lawyer in Atlanta?” or “Which MSP should we hire for our 200-person office?” These AI tools respond with a short list of recommended firms, not a page of links. Generative Engine Optimization, sometimes called AI SEO or answer engine optimization, is the work of getting your firm onto that list.
Traditional SEO helps you rank in Google’s classic results. GEO helps you get cited in the AI-generated answers that sit above them, and inside the AI chat tools your prospects already use.
How We Approach It
What You See
On-page content written so AI models can extract and quote it. Definitions, FAQs, comparison pages, and service pages that answer the exact questions AI engines ask about your industry.
What You Don’t See
The technical layer: schema markup, entity consistency across the web, crawlability for AI indexers, site speed, and proper AI crawler access. Without this layer, even great content stays invisible.
What You Do
Ongoing publishing and third-party authority building that keeps you cited as AI answers change. AI models are retrained regularly, and the firms that stay cited are the ones that keep feeding them fresh, authoritative signals.
Our AI Visibility Services
GEO Audit
We test how ChatGPT, Claude, Perplexity, and Gemini currently describe your firm and your top competitors. You get a detailed report showing exactly where you appear, where you do not, and the specific technical and content gaps to fix first.
Done-For-You GEO and AI Visibility
Full-service GEO implementation. We handle the audits, the technical fixes, the content strategy, and the ongoing publishing so your firm shows up in AI answers and stays there.
AI Overviews and Citation Optimization
Focused work on getting your business cited in Google AI Overviews and AI chat tools. We optimize your digital footprint across your website, directory profiles, and third-party mentions so AI engines see your firm as a trusted source.
Schema and Technical GEO
Structured data implementation, entity consistency, crawl optimization, and technical fixes that make your site readable by AI systems. Includes Organization, Service, FAQ, and Person schema with proper connections.
GEO Content System
An ongoing publishing engine that produces the types of content AI models reward: definition pages, comparison content, FAQ hubs, and authority articles. Designed to build and maintain AI visibility over time.
Measurement and Reporting
Monthly reporting on your AI visibility: which AI engines cite you, for which queries, and how your position compares to competitors. Includes Google Search Console AI appearances, impression trends, and citation tracking.
AI Transformation Consulting
Strategic consulting for firms that want to integrate AI beyond search visibility. From internal workflows to client-facing tools, we help you identify where AI creates real leverage in your business.
OpenClaw Agent Setup and Training
Custom AI agent deployment and training using OpenClaw. We build agents that handle repetitive tasks, respond to client inquiries, and integrate with your existing tools so your team can focus on high-value work.
Industries We Serve
MSPs and IT Firms
Managed service providers and IT consultancies compete in crowded local and regional markets. GEO helps you get cited when prospects ask AI tools for IT recommendations.
Law Firms
Legal clients are increasingly using AI to research firms before they ever visit a website. We help you appear in those AI answers with the authority signals that matter to both AI engines and prospective clients.
Accounting Firms
When business owners ask AI tools for accounting firm recommendations, the firms with clear entity signals and authority content get cited. We build that foundation.
Travel Companies
Travel planning is one of the fastest-growing AI use cases. We help travel companies structure their content so AI trip planners and recommendation engines surface their services.
How an Engagement Works
- Audit: We test how ChatGPT, Claude, Perplexity, and Gemini currently describe your firm and competitors. This takes about 14 days and produces a detailed report with specific, ranked recommendations.
- Strategy Sessions: Your first strategy session happens within 7 to 10 days of the audit kickoff. A second session follows about a week later. We walk through the findings together and prioritize the work.
- Implementation: The audit fee is credited in full toward implementation. You only pay for the audit once, and if you move forward, that investment applies directly to the work that gets you results.
Why SBR AI
John Corcoran
John Corcoran is a former White House speechwriter for the Clinton administration and former speechwriter for a California governor. A practicing attorney before founding his own businesses, he was also a Forbes contributor for several years. Today he leads SBR AI’s GEO practice.
AI engines reward clear, authoritative writing. John’s background in drafting precise, high-stakes communications for government leaders translates directly into the kind of content that AI models cite and recommend.
Client Proof
[PLACEHOLDER: John to supply client quotes]
See our reviews on Trustpilot.
Frequently Asked Questions
What does a GEO agency do?
A GEO agency optimizes your business’s digital presence so AI search engines like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini cite and recommend your firm when users ask relevant questions. The work spans technical SEO, content strategy, schema markup, entity consistency, and ongoing authority building.
How is GEO different from traditional SEO?
Traditional SEO focuses on ranking in Google’s classic blue-link search results. GEO focuses on getting your business cited inside AI-generated answers, both in Google’s AI Overviews and in standalone AI tools like ChatGPT and Perplexity. GEO requires additional technical signals like structured schema, entity resolution, and content formatted for machine extraction that go beyond what traditional SEO typically covers.
How do I get my business recommended by ChatGPT?
Getting recommended by ChatGPT requires a combination of technical and content work. Your website needs structured data that tells AI crawlers exactly what your business does, where, and for whom. You need clear, authoritative content that answers the questions AI models are trained to ask. And you need consistent entity signals across the web so AI models recognize your business as a real, established entity.
Which AI search engines do you optimize for?
We optimize for ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and Microsoft Copilot. Our approach is platform-agnostic: we build the technical and content foundation that all major AI engines use to evaluate and cite businesses.
How long does it take to show up in AI answers?
Most clients see initial improvements in AI visibility within 60 to 90 days of implementing our recommendations. Technical fixes can have near-immediate effects, while content and authority signals build over time. Full, sustained AI visibility is a 6 to 12 month process that requires ongoing publishing and signal reinforcement.
Do you work with firms outside your four core industries?
Yes. While we have deep experience with MSPs, law firms, accounting firms, and travel companies, our GEO methodology applies to any B2B service firm. The fundamentals of entity clarity, technical GEO, and authoritative content work across industries.
What does the GEO Audit include?
The GEO Audit tests how ChatGPT, Claude, Perplexity, and Gemini currently describe your firm and your top three competitors. We analyze your entity signals, technical GEO health, content gaps, and AI citation patterns. You receive a ranked action plan showing exactly what to fix and in what order.
Do I still need traditional SEO?
Yes. Traditional SEO and GEO reinforce each other. Strong SEO fundamentals like fast load times, mobile optimization, and well-structured content help both Google rankings and AI citations. GEO adds the additional layer of AI-specific optimization on top of that foundation.