Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Dr. Jeremy Weisz, his Co-founder at Rise25, to discuss the 10 main reasons why most podcasts fail. They talk about featuring the wrong guests, having a complex podcast process, focusing on the wrong metrics, and more.
Here’s a Glimpse of What You’ll Hear:
- Reason #1: Not getting enough ROI
- Reason #2: Featuring the wrong guests on your podcast
- Reason #3: Putting too much time and energy into the wrong things
- Reason #4: Getting sponsorships
- Reason #5: Too much complexity in podcasting
- Reason #6: Going cheap and hiring discounted freelancers
- Reason #7: Not asking for introductions
- Reason #8: Not having a clear path for people to engage with you
- Reason #9: Thinking you only have to create great content
- Reason #10: Focusing on the wrong metrics
- How to get in touch with Rise25
Resources Mentioned In This Episode
- Rise25
- Rise25 contact email: [email protected]
- John Corcoran on LinkedIn
- Dr. Jeremy Weisz on LinkedIn
- Inspired Insider Podcast
- “5 Types of Content You Should Be Creating Now (But Probably Aren’t)” with Dr. Jeremy Weisz
- Predictable Podcast Profits Course
- Calendly
- Acuity Scheduling
- Jason Swenk on LinkedIn
- Ian Garlic on LinkedIn
Sponsor: Rise25
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at [email protected] or book a call at rise25.com/bookcall.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Episode Transcript
Intro 0:14
Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.
John Corcoran 0:42
Hey, welcome everyone. John Corcoran here. I’m the host of the Smart Business Revolution Podcast. And every week I get to talk to smart CEOs, founders, entrepreneurs of all kinds of interesting companies ranging from Netflix, Activision Blizzard, LendingTree, OpenTable, Ace Software, and many more. I’m also the Co-founder of Rise25, where we help connect b2b business owners to their ideal prospects, with Dr. Jeremy Weisz. Dr. Weisz, tell us about your show that you’ve been hosting for, what 12 years now?
Jeremy Weisz 1:09
Yeah, this will also be on inspiredinsider.com where I’ve had some cool guests like you have and you know, Atari, p90x, RxBar, and maybe just products and people and companies I admire.
John Corcoran 1:22
Constantly getting interesting. New guests, you always get some great ones. So I’m excited to talk about this. In this episode, we’re going to talk about 10 reasons that podcasts fail. You know, we have both been doing podcasts for 11-12 years now, seeing a lot of good ones come and go, unfortunately. And so these are the most common reasons that we’ve identified for podcasts and podcasters to give up on actually doing that podcast. But first before we get into that, this episode is brought to you by Rise25 Media, where we help b2b businesses get clients, ROI, strategic partnerships, and referrals using done for you podcast and content marketing. And if you’ve ever been curious about starting a podcast, shoot us an email at [email protected] or visit our website, rise25media.com, and we’re happy to help you out.
Alright, so Jeremy, let’s hop into this. So we’ve identified at least 10 different reasons, there’s many more, but we’ve narrowed it down to 10. And let’s start front and center with one of the most basic of all so many people, I think they don’t even realize this until you really dig under the hood a little bit. But it’s about not getting ROI, not getting return for your efforts, not getting some kind of results for all the hard work that you’re putting in. We see it all the time. It’s probably the number one reason that people stop doing it.
Jeremy Weisz 2:48
I think all these will fall into two categories, which is not getting proper ROI, or any ROI and spending too much time. And energy. Okay, in this one. The top one is not getting ROI. There’s a lot of reasons why people don’t get ROI.
John Corcoran 3:08
Yeah, it can be a long list, the wrong strategy, haven’t thought through that strategy, not implementing the strategy in the right way. All those different things. So but that’s just an overarching one not getting any sort of ROI. And how many times have you talked to someone who’s been doing a podcast for a year, two years? And they’re frustrated? Because they’re saying like, I haven’t gotten anything for this?
Jeremy Weisz 3:33
Right? It goes down to the right strategy. And we’ve had people we’ve talked to who’ve even had a podcast, and they had 500,000 a million downloads.
John Corcoran 3:44
Yeah, it hadn’t gotten ROI. Absolutely, yeah, millions of downloads and, you know, good for you. That’s great. But you know, the metric doesn’t mean anything if you’re not getting actual results for it. And we should say as a caveat, we are experts in b2b podcasts in the b2b space, that’s what we help people with. So we’re not talking about your, you know, thriller, murder mystery podcast type of thing, or, you know, a bunch of people talking about relationships or something like that. We’re talking in the b2b space. What about another one we identified was featuring the wrong types of people on your podcast. Talk about that, Jeremy?
Jeremy Weisz 4:24
Yeah. I mean, when you’re thinking of the types of people you want to have on, it’s kind of a combination between a cross section between a bunch of different things, which is you want to be great content, you want to be someone who’s in your space, whatever space that is, and that could be a thought leader referral partner, strategic partner, potential client. So that goes into another thing, which is, we recommend we do another episode, which is the five types of content you need to be creating. But oftentimes, when you’re talking about the guests you have on On the show, you get enamored, and you go off in different directions, which don’t fit the strategy.
John Corcoran 5:08
That’s right. And, uh, you know, you mentioned the five different types of content that we see people creating, or that people should be creating. And oftentimes, it’s over reliance on one type of content. So it’s very one dimensional, and they lose out on all the many different other types of benefits that you can get. Simple example, I’ve seen very few podcasts that are long term that are solo episodes that are just selling speaking into a microphone. I’ve seen a lot of people who say, I’m going to do this differently than everyone else out there, I’m just going to talk into a microphone, and I’m going to share my wisdom each week. And those types of podcasts tend to last a month, three months, and then eventually get bored with it. Because it’s not interactive. It’s not fun, it’s not interesting. Even if you were able to do it long term, you’re missing out on all the benefits of up leveling your network connecting with interesting people meeting new people getting referrals and introductions to other types of people in your space, you lose out on all those different benefits by just focusing on one type of content.
Jeremy Weisz 6:12
Yeah, so the wrong ratio definitely affects people in you know, we could link up the five episodes you must create, if you’re doing a podcast because we go more in depth on those. The next one is the time and energy that goes into the wrong things. And, you know, we’ve had people where you fresh out for a second there, I was just saying the next one is a time and energy that goes into the wrong things. So we’ve talked to people who say, I’m not sure why it’s not why it’s not working. And we’re like, well, what are you doing? And they’re like, well, I’m too, you know, I basically am sending five tweets a day and six, you know, posting six times on Instagram. And when we look at their Twitter or Instagram following it’s like 50 people. So it’s really, it’s just focusing the time and energy on the wrong thing.
John Corcoran 7:14
Right. Right. Yeah. And, and, you know, maybe they are, you know, in conjunction with that, they also haven’t thought to the right types of people that they should be featuring they should be talking to, they haven’t thought through how they’re going to leverage those relationships, either. What about sponsorship, we hear this so frequently? I just need to go out and get some good sponsors.
Jeremy Weisz 7:36
Yeah, Mmm hmm. We have a strong opinion on that. And a lot of times, people come to us. And that’s kind of going into focusing on the different metrics that we’re not focused on, which is downloads and subscribers, because in order to really attract sponsorships, most of the time, you need to prove out that you have a listener base and subscribers and downloads. And really, if someone has a real business, you know, a b2b business, then we don’t feel there is a need for sponsorships.
John Corcoran 8:14
Yeah, and I’ll add one caveat. You are particularly creative when it comes to leveraging sponsorships and combining them with a variety of other things. So it could be some kind of service relationship, it could be sponsorship, and a live event that you want to put on, especially a conference you might be attending. So there are some real creative solutions. As far as that is concerned. That’s concerning, it could be related to an upcoming conference. But that takes some creativity. Take some thought, you have a ton of experience in this area, Jeremy. But a lot of people think of sponsorship in a very one dimensional way. It’s just you writing me a check. I’m gonna read a sponsor message just like I’ve heard Joe Rogan do from as you don’t have a Joe Rogan style size audience. What about complexity in the process? This is another common reason podcasts fail with too much complexity in the process. Jeremy, we were all about simplicity.