What Questions Should I Ask a GEO Agency?

Key Takeaways GEO is still an emerging field, and agency quality varies dramatically. The right questions are your best due diligence tool. Start by understanding your own AI visibility baseline before talking to any agency, so you can evaluate their diagnosis against...

How Marketers Can Use AI-Powered Search Ads

Key Takeaways AI-powered search ads help marketers expand beyond exact keyword lists and reach more intent-rich searches. Automation is useful, but marketers still need to control goals, budgets, exclusions, audiences, and measurement. The quality of conversion data...