What Questions Should I Ask a GEO Agency?

Key Takeaways Ask every agency to define GEO in its own words before you discuss services or pricing. A credible GEO agency starts with a multi-platform AI visibility audit, not a content calendar. Prompt strategy is the fastest way to test whether the agency...

How Marketers Can Use AI-Powered Search Ads

Key Takeaways AI-powered search ads help marketers expand beyond exact keyword lists and reach more intent-rich searches. Automation is useful, but marketers still need to control goals, budgets, exclusions, audiences, and measurement. The quality of conversion data...