[Podcast Series] Dr. Jeremy Weisz | 10 Reasons Why Podcasts Fail

Jeremy Weisz 9:12

Right. And, you know, it’s funny because we did a course on how to build a profitable podcast and we should have come on and we showed this amazing soundboard of wires going every which way. And we start off by saying, This is what you need for podcasts. And then we just had just kidding. You don’t need any of this. Like you really just need a zoom or an easy way to record and a microphone, a USB mic. I mean, that’s really what you need. And people get all types of equipment. They get all types they have like apps synching to each other for the best sound and for whatever you want quality But at the expense of quitting, you know, start off simple. And when you get that process down if you want to add things to that, but we see so many people say, Well, I’m the only person doing zoom, I’m only going to do it in person. Well, once you know anyone has done it in person I’ve done it in person, many times, once you did in person, you have just a lot of complexity. And I, when I do it in person, I have a full video crew, because I don’t want to have to deal with the tech and anything like that. So, you know, it’s a whole different complexity of but now I got to get the recording from and, you know, get it processed, the way I get a process, so really just to reduce complexity, keep it simple. And the people quit, like, or fail, they just have way too many things going on. Alright, so just think about how you reduce the complexity and part of the complexity could be in the guest booking process. So, you know, back and forth with the guest and be like, well, it’s really hard to to coordinate Well, you know, a simple booking, you know, scheduling link, you know, there’s lots of them out there Calendly, you can book me Acuity Scheduling, getting something like that to reduce the complexity on the guest. And also, if you know, asking way too many questions, and asking way too much of your guest is also creating complexity for them. So reducing it down, the next part is going cheap, and hiring a discounted freelancer. And the reason is, it is like you want everything your time is valuable as a business owner, so you want to minimize your time. And you know, I forgot who said this. But if you don’t have someone project managing it, you are the project manager for it, which means you are not valuing your time to coordinate all the freelancers and what’s going on. So you just want a team to just do it. So you could show up, you could talk. And if you have a b2b business, usually, if you get one client for the year, you can get ROI. And, you know, it’s funny, because when we talk to different companies, it could be an SEO company, a website company, when they are talking to a client, they’re advising them, Listen, hire the experts, we’re the SEO experts. Absolutely. If you are a dentist or a law firm, or a chiropractor, then this thing you know, hire us and they’re advising their client to not try and do it yourself as it is very complex. You know, there’s a lot of, you know, expertise. But when it comes to ourselves, sometimes we’re like, well just hire a quick Freelancer to do this, well. Hire the proper team, because they’re gonna give you the strategy and then take care of all the rest of the stuff. So don’t go cheap.

With this, you don’t want to go ultra ultra expensive, but you want to make sure it delivers you ROI. All right. The next one is not asking for introductions, like when you’re talking to people, and you have great guests that you have on whether it’s referral partners, strategic partners, just people you want to give to in your universe. not asking for introductions, asking people for suggestions of gas, don’t, you know, you don’t have to, we don’t have to live in a vacuum, we can ask people for their help and suggestions. The next one is not having this is a big one actually not having a clear path for people to engage with you in your work. So if you don’t have a well documented product ladder, and what I mean by that is, let’s say your service is 20 3050 $100,000. And you have a high level service. Well, how can people work with you and as you know, Jason Swenk, and Ian Garlic, talk about making sure you have a foot in the door or a blueprint that people can experience your work and engage with you and pay for your expertise. And they learn how you work together and get value from you at a smaller level, and then build up to a larger project. So if you have a clearly documented product ladder, it really makes it easy for people to work with you and get ROI which leads back to why a lot of podcasts fail, because you’re not getting ROI. And another one John that we talked about is thinking all You need to do is create great content. What do you say to people? When it comes to that, basically, when people think all you need to do is create great content, well, it’s kind of like the Field of Dreams, like build it, and they will come, you know that most of the time doesn’t happen, okay? Just having great content is not enough anymore. There’s so much great content out there, you can look at, I don’t know how many videos are produced per day on YouTube and on podcast channels. So it’s just not enough. As far as that’s what’s gonna make you stand out. The other part, another one is focusing on the wrong metrics, and focusing on the wrong metrics, which kind of goes back to the strategy piece. But we would do a podcast, even if no one was listening, just because of the relationships that we’ve built. And also, because you have the top industry experts on that you can learn from it. So it’s really professional development, and learning. And so those are the main ones overall, that you should think about, which kind of get categorized into not getting ROI, not having the right strategy, or spending too much time and energy on things that we should not be spending the time and energy on. So overall, those are some of the specific examples under those two categories that are really reasons why we have seen podcasts fail. So if you have questions, you know, ask us, we’re happy to help them and, you know, we try to keep things as simple as humanly possible for people. You can go to rise25.com, and you can email us at [email protected] to learn more. And we’re always here.

Outro 17:02

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