Dr. Jeremy Weisz | 5 Types of Content You Should Be Creating Now (But Probably Aren’t)
Smart Business Revolution

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

Dr. Jeremy Weisz, the Co-founder of Rise25, joins John Corcoran in this episode of the Smart Business Revolution Podcast to talk about the five types of content businesses should be creating through their podcasts. They discuss the benefits of building business connections and relationships through a podcast and explain how profiling clients help with getting testimonials.

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Here’s a Glimpse of What You’ll Hear:

  • Dr. Jeremy Weisz talks about some of the amazing guests he’s had on his Inspired Insider Podcast and explains why businesses should have a podcast
  • How companies can create thought leadership content
  • The benefits of creating content by featuring referral and strategic partners
  • How to create content by profiling clients — and how this helps with getting testimonials
  • Dr. Weisz explains how businesses can create great content by interviewing potential clients 
  • Dr. Weisz’s advice to podcasters hesitant to interview guests who are not widely known
  • How Rise25 helps people looking to start a podcast

Resources Mentioned In This Episode

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. 

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients and audiences without having to do the hard work. 

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep.  Jeremy and John became business partners through podcasting.  They have even gone on family vacations and attended weddings of guests who have been on the podcast.  

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships. 

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? 

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14 

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

All right. Hey, welcome everyone. John Corcoran here, I am the host of the Smart Business Revolution Podcast. This is a live episode. I’m here with Dr. Jeremy Weisz of the Inspired Insider Podcast. Dr. Weisz, how are you doing?

Jeremy Weisz 0:52

Thanks for having me.

John Corcoran 0:54

All right. Love the enthusiasm. Here we go. So I’m excited because you know, every week through my podcast to get to talk to smart CEOs, founders, entrepreneurs from all kinds of organizations ranging from recently interviewed the original CEO and co founder of Netflix, to YPO, eo activation, Blizzard landing tait tree, Open Table, Jeremy, who are some of the different amazing guests that you’ve had on over the past few years.

Jeremy Weisz 1:22

Here, I mean, some of the amazing guests are probably companies people have never heard of, but um, some of the Notable Names, someone’s asking us recently, who are some of the more interesting household names, I guess I am the founder of Atari p 90x. r x bar. A lot of the companies that I admire and the people I admire quest nutrition, Big League Chew a situ that in Little League when I was younger, I still do, actually. So some of those companies have been amazing to hear from the founder and how they started.

John Corcoran 1:54

I mean, yeah, and the funny thing about that, and then we’ll get into the content here, what we’re going to be talking about in this episode in a second, but the funny thing about that is that, you know, I find sometimes the more famous people that you interview, it doesn’t really register, it doesn’t move the needle as much for them doesn’t it’s not as meaningful for them for someone who’s, who’s been in a lot of media before. And it’s a more deep meaningful experience on both ends for your guest and for yourself, when you have someone who hasn’t received a ton of exposure already, at least in my experience.

Jeremy Weisz 2:28

Yeah, they’ve been doing really amazing things, but just kind of flying under the radar and not really wanting or needing the media attention.

John Corcoran 2:40

Exactly. Anyways, but the point to that was just that of all my guests, one of the ones I enjoy talking to the most is you, of course, who has been doing this for so long, and one of the most seasoned entrepreneurs even more seasoned as an entrepreneur than many of the guests that I’ve had on. So anyways, the point of today’s episode is, we’re going to talk about the five different types of content every business needs to create. And, of course, we’re biased, but one of the easiest and most effective ways to do that is using a podcast and content marketing. So we’re gonna get into that in a second. But first, before we do this episode is brought to you by Rise25, where we help b2b businesses to get clients referrals and strategic partnerships done for your podcast and content marketing. And if you’re listening to this, and you’re curious about how it could work for your business, how you can get more referrals and strategic partnerships, and build great relationships, meet interesting people and gain tremendous insights from talking to smart people. Send us an email at [email protected] or you can visit us on the web at rise25media.com. Alright, so, Jeremy, real quick.

Jeremy Weisz 3:49

One thing we always say is, if you have a business, you should have a podcast just like in again that we were saying before. It’s self serving. We have a company that obviously we can’t John, you say this all the time, we can’t help everyone like not everyone’s a good fit to work with us. We’re not a good fit to work with everyone. But we still believe that every business should have a podcast just like every business should have a website. And before it was even self serving for us to say that we still 100% believe that we think everyone, every business should have a podcast.

John Corcoran 4:23

I agree. 100%. And we’re not the only one to say that. And it’s really remarkable how mainstream it’s become. And literally last night I was watching Jimmy Kimmel. And he had on Sean Hayes who’s the one of the stars from willing grace from that sitcom. And he was on not to promote a movie not to promote a new TV show. He was on to promote to podcasts. He was the the main guest and at the time I was watching it I had my laptop up in front of me. I had the new york times the main page of the New York Times that of an article there was about a podcast So I’m sitting here at New York Times, Jimmy Kimmel show, you know, it’s amazing how mainstream it’s become. But let’s dive into this, this idea of the five different types of content that every business needs to be creating. Jeremy, do you want to give us an overview?

Jeremy Weisz 5:14

Yeah, I mean, I can give an overview. Let’s just start with the first one. And the first one, this is, you know, we eat our own dog for we listen to our own advice, right? Because we’re doing it right now. The first one is thought leadership. Every company should have a, you know, content, if it’s a podcast episodes on their internal thought leadership, the CEO, the C suite, other people from the company, and it should in their seven different usually when we’re brainstorming with people, we brainstorm under seven different categories for internal thought leadership. And one example of that is frequently asked questions, questions, you get a lot questions you save, maybe have spent 15 times this week saying the same thing over and over, and you could maybe record it and send it to someone so they can learn and explore deeper, right, right now, someone said, us, I love this concept around the five different types of content I should be producing, you should talk more about this and go, that’s a good idea. That’ll be our next topic that we talk about is what we’re doing right now. Which is because we probably say this, you know, 1520 times a week to different people. And so right now we’re recording it, right?

John Corcoran 6:35

Absolutely. Right, you capture it, but you do it in a way that meets you where you’re at. So I think what a lot of busy founders think is that I’ll do this one day when I have time, or resources. And it never happens, right? But what we’re big advocates of is just have a conversation, you know, you have conversations all the time as it is, maybe you as you said, You repeat an idea or concept or framework or a strategy, you tell people that over the phone, you don’t realize that that might take five minutes, it might take 10 minutes might take 20 minutes to explain. But you can record it and create a resource that you can utilize over and over and over again. And you do it in a way that allows you to maximize your time. So this is going to take you and I this is like 15-20 minutes to do this presentation. When we’re done. We’re going to upload it in less than 60 seconds, the team will take over and they’ll handle everything else. And that’s what’s wonderful. So that’s thought leadership, what’s the other category really quickly? 

Jeremy Weisz 7:36

Yeah, exactly what you said, Just to piggyback off of that, what could save you and your team time, where if you did it, it would save you 1520 3062 hours, three hours of you wouldn’t have to explain that as much or as much detail anymore. So that’s the thought leadership and the other thing was we get into the other ones, John, you want to think about his people skew all ends of the spectrum. So some people when they think of creating content or a podcast, they think of only this one type. And they only do thought leadership, like I’m just gonna record my thoughts into 15 or 20 minutes and record them every week. And having a spectrum of these, the diversity of these is really beneficial.

John Corcoran 8:20

Absolutely, yeah. And another big Well, we’ll get into some of the other categories. Which category do you want?

Jeremy Weisz 8:26

Yeah. Next one, is referral partners for tg partners, big champions of you in the business, right. And so, referral partners, strategic partners, it’s really you who wants to capture amazing content, obviously. And the people who are your referral partner, strategic partners, are typically in an adjacent or similar field. And also you share, you know, if you’ve shared and they refer to you, you probably share values, ideals, core values and types of clients as well. So there’s many reasons to talk about, and profile your best strategic partners or referral partners.

John Corcoran 9:07

Yeah, and it goes back to what we often talk about is it’s sexy to think about cold leads right to go and meet, get new leads coming in the door. But what’s not sexy but quite effective is doubling down on your biggest champions that people that already know, like and trust you love you that have been singing your praises, telling others about you. doubling down on those relationships is incredibly powerful. You’ll squeeze more value out of that relationship. And it will lead to other great things because they’re more likely to introduce you to other great referral partners.

Jeremy Weisz 9:41

Give me one thing we do with with clients, John is a dream 100 blueprint, we map out a six to 12 month plan and one of the things we do in those sessions is map out that dream 100 which is referred which are some of these categories and we often forget Got our best referral partners and strategic partners?