Viveka von Rosen | How to Master #SocialSelling on LinkedIn in Just a Few Hours Each Day

It can be easy to think that if you are not using platforms like LinkedIn that you’ve missed the boat. 

This week’s guest will assure you that nothing is further from the truth.

Viveka von Rosen is an author, speaker, and LinkedIn expert. She is the Co-Founder and Chief Visibility Officer for Vengreso, which delivers digital sales to increase revenue for clients. Viveka is the author of the book LinkedIn Marketing: An Hour a Day.

In this episode, Viveka sits down with John to talk about what’s new on the LinkedIn platform, how to create a winning LinkedIn profile and the ins-and-outs of social selling. 

In this episode, we also talk about:

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  • What Viveka is Most Excited About Now with LinkedIn
  • The Importance of Having a Good LinkedIn Profile
  • Ideas About What to Put on Your LinkedIn Profile
  • What is Social Selling?
  • LinkedIn isn’t the Only Platform for Social Selling
  • How to Social Sell Efficiently
  • The Changes which LinkedIn Has Gone Through
  • Planning to Spend a Little Time each Day on Your LinkedIn
  • The Origins of Vengreso and What They Do
  • Repurposing Content on LinkedIn, and How Much Content to Share
  • The Difficulties of Social Selling
  • LinkedIn Plans to Continue its Growth
  • You Don’t Need to Have a Huge Audience to Start
  • Who Viveca Thanks for Her Success

Resources Mentioned:

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Rise25 Media was created by myself and my business partner, Dr. Jeremy Weisz, and is part of our mission to help connect more entrepreneurs with their ideal prospects and referral partners.

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Episode Transcript

John Corcoran  0:40  

Alright, welcome everybody. My guests on the show is Vivica von Rosen. She is a LinkedIn expert and trainer, speaker and she’s a co founder of Ben Gresser, which is a digital sales transformation company. And we’re going to talk extensively about best practices today in 2019 for using LinkedIn, which is something I love to use such an amazing tool, so I’m excited to talk with Vivica about that. And I’ve known her for quite a while but I am so glad that I’m able to pick her brain on the show. So first but if you know if you’re if you’re new to the show, if you haven’t listened before we don’t charge for this podcast, it’s totally free published hundreds of episodes every one of them. We talked to top thought leaders, CEOs, founders, experts, ask them a breakdown, how they build key relationships with clients, mentors, peers, friends referral partners, how they grew their business, on the backs of relationships. As you know, spending time building relationships with the right people is one of the best things you can do for your business. So if you find value in this podcast, which you will all we ask is subscribe so you can receive those downloads automatically and keep focusing on building relationships and growing your business so hit subscribe you can pause the podcast his subscribe right now but before we get into that this podcast brought to you by rise for new media which is our done for you agency focusing on helping b2b businesses get more clients referral partners and district partners through a done for you podcast and done for you content marketing, like we’re doing right here. Right now. Our company has over 20 years of experience with podcasting. We believe starting a podcast is one of the best things you can do for your business. And for you personally, if you do it, right. It’s so many things in one says business development, networking, client acquisition, referral, marketing, all that stuff, you’re going to love it. So contact us or learn more at rise 25 dot com. Alright, so Vivica is the co founder and CVO chief visibility officer at vendor. So she’s also the author of the best selling LinkedIn marketing an hour a day and LinkedIn 101 ways to rock your personal brand. She’s also contributing expert to LinkedIn official sales and marketing blogs, which is really impressive. And also their sophisticated marketers guide and has contributed to you name it a zillion different publications, which is amazing because there’s so many times in the last year, year and a half or so I’ve googled some term or some question I have about LinkedIn. And more often than not, the result that pops up is something that you have written. So that’s how much of a thought leader and an expert you are in this area. But let’s start Vivica What are you most excited about here in 2019? When it comes to LinkedIn, because I was looking back and what at least one of your books was published in 2012, which is now seven years ago about LinkedIn. Which you know, you think about it, even LinkedIn at that point was probably nine years old. 2012 or so I think it was founded. Yeah, nine years old. Exactly. Yes. nine years old. Okay, so been around a lot. But when you think about it now, I mean, how much has happened to LinkedIn in the last seven years? Crazy? What are you most excited about now with the LinkedIn platform that that causes you to continue to be an advocate for using it?

Viveka von Rosen  3:39  

Yeah, it’s funny, a lot of people when when Microsoft bought LinkedIn, they’re like, the demise of LinkedIn. But honestly, I think all of that, right. But you know, all of the resources that that that Microsoft has, um, they’re obviously putting some if not a lot of it into LinkedIn. And so I really love a lot of the new features and offers that LinkedIn is offering. You know, even for free, like, you’ve got your native video, they have LinkedIn live, now they’ve got, you know, they’re always playing around with different features on their mobile devices, they’ve got they’re giving a kind of like an elevate light, a way of engaging with your team members, which has been on Sales Navigator, but they’re bringing like a lite version of it into into regular LinkedIn. So they’re really, you know, for a while there, I felt like, like, in my book,

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