by John Corcoran | Oct 7, 2026 | AI Search & GEO
Key Takeaways Ask every agency to define GEO in its own words before you discuss services or pricing. A credible GEO agency starts with a multi-platform AI visibility audit, not a content calendar. Prompt strategy is the fastest way to test whether the agency... by John Corcoran | Sep 12, 2026 | AI Search & GEO
What I Learned Building and Selling My B2B Podcasting Agency For ten years, my business partner Dr. Jeremy Weisz and I built Rise25, a B2B podcast production company that started as a side project and became a full services business. In 2025 we sold it to The Podcast... by John Corcoran | Aug 19, 2026 | AI Search & GEO
Key Takeaways AI-powered search ads help marketers expand beyond exact keyword lists and reach more intent-rich searches. Automation is useful, but marketers still need to control goals, budgets, exclusions, audiences, and measurement. The quality of conversion data... by John Corcoran | Aug 4, 2026 | AI Search & GEO
TL;DR If you are hiring for generative engine optimization, the right questions should reveal whether the agency understands AI search visibility, buyer intent, entity clarity, technical SEO, authority signals, content strategy, and measurement. A GEO agency should... by John Corcoran | Aug 3, 2026 | AI Search & GEO
Is Generative Engine Optimization Worth the Investment? TL;DR Generative engine optimization is worth the investment when your buyers use AI tools to research vendors, compare options, and ask for recommendations before they ever contact your company. The ROI case is...