by John Corcoran | Aug 19, 2026 | AI Search & GEO
Key Takeaways AI-powered search ads help marketers expand beyond exact keyword lists and reach more intent-rich searches. Automation is useful, but marketers still need to control goals, budgets, exclusions, audiences, and measurement. The quality of conversion data...
by John Corcoran | Aug 4, 2026 | AI Search & GEO
TL;DR If you are hiring for generative engine optimization, the right questions should reveal whether the agency understands AI search visibility, buyer intent, entity clarity, technical SEO, authority signals, content strategy, and measurement. A GEO agency should...
by John Corcoran | Aug 3, 2026 | AI Search & GEO
Is Generative Engine Optimization Worth the Investment? TL;DR Generative engine optimization is worth the investment when your buyers use AI tools to research vendors, compare options, and ask for recommendations before they ever contact your company. The ROI case is...
by John Corcoran | Jul 27, 2026 | AI Search & GEO
From Overwhelmed to Automated: A Founder's Guide to AI Transformation TL;DR Most founders do not wake up wanting an AI transformation project. They want fewer bottlenecks, faster decisions, cleaner handoffs, and a business that does not depend on them personally...
by John Corcoran | Jul 24, 2026 | AI Search & GEO
The 90-Day AI Transformation Roadmap for Service Businesses TL;DR Ninety days is enough time to turn AI from scattered experiments into a working operating rhythm, but only if the plan is narrow, practical, and tied to real business workflows. It is not enough time to...
