by John Corcoran | Jul 14, 2026 | AI Search & GEO
TL;DR AI helps B2B companies understand the intent behind searches, not just the keywords themselves. It can group related questions, identify buyer-stage patterns, expose content gaps, and show how prospects move between Google, AI answer engines, podcasts,...
by John Corcoran | Jul 3, 2026 | AI Search & GEO
TL;DR GEO vs SEO is not about replacing one channel with another. SEO helps your website rank in traditional search results. GEO, or generative engine optimization, helps your company get cited, summarized, and recommended inside AI-generated answers from tools like...
by John Corcoran | Jun 26, 2026 | AI Search & GEO
What Questions Should I Ask a GEO Agency? The B2B Guide to Choosing the Right Partner (2026) TL;DR The best questions to ask a GEO agency are not just about deliverables. They are about proof, process, AI visibility tracking, source quality, technical execution, and...
by John Corcoran | Jun 19, 2026 | Podcast
Jason P. Carroll is the Founder and CEO of Aptive Index, a psychometric technology company that leverages AI and behavioral science to help organizations build stronger, more effective teams. As the former President of Champion National Security, Jason grew Champion’s...
by John Corcoran | Jun 12, 2026 | Podcast
Joseph (Joe) Frost is the Co-founder of yorCMO, a franchise-based company that provides fractional Chief Marketing Officers to help businesses achieve strategic growth through expert marketing leadership. Under Joe’s direction, yorCMO has helped dozens of...
