Matt Prohaska | Online Advertising Pioneer: from CNET to Sesame Street to NY Times, Scaling a Consulting Firm


There are a host of experts and companies who can help you advertise online.

Our guest this week pioneered online advertising.

Matt Prohaska is the CEO and Principal at Prohaska Consulting, which provides senior-level solutions for a myriad of Publishers, Industry Groups, Ad Tech Firms, Agencies, Investors and Brands. Matt is one of the early leaders in the shift from offline to online advertising that has had a ripple effect across the business world. 

In this episode, John Corcoran is joined by Matt Prohaska to talk about the early days of online advertising, working with The New York Times, and crafting the first legal mp3 service.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • The Early Days of CNET
  • Convincing Companies to Advertise Online 
  • What Broadband Internet Was Like
  • Working with Ryan Seacrest
  • Helping Sesame Street Get an Online Presence
  • Building the first tablet device
  • Lessons Learned from the DotCom Meltdown
  • Crafting the First Legal mp3 Service
  • What Was “Gift Gang”?
  • How Matt Came to Join the New York Times
  • Why Matt Has Experienced Recent Growth 
  • The Hardest Part of Being a Founder and CEO
  • Who Matt Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome everyone. My guest on the show is Matt Prohaska, who maybe you haven’t heard of him before. But he was one of the early leaders in one of the most profound changes that’s happened in business and I’m talking about the shift from offline to online advertising which has had such a ripple effect across so many different industries and society, and just enroll. Know today it’s kind of a given that businesses are advertising online in some form. But it wasn’t that long ago that that was not Gospels. 

So I invited Matt on the show today because he’s got a really interesting career background trajectory. He’s the co founder and principal of Prohaska Consulting, 26 year media veteran. He’s worked at a bunch of interesting places. He’s scaled up his consulting firm, so we’ll ask him about that. He’s contributed to growth of online advertising since its early commercial inception in the early 90s. He worked at BBDO. He worked, opening the CNET office in New York and serves as a source first regional sales manager. He was even the online director of sales for Sesame Street. We’ll ask him about that. He’s also done a stint at the New York Times. So really esteemed background worked with clients such as Google, Univision Under Armour, Toyota and a number of others. 

But first before we get to that podcast is brought to you by Rise25 Media which our mission is to help b2b businesses to build better relationships. We do this by Helping b2b businesses get more clients referral partners and strategic partners through done for you podcasts and content marketing. And what we’re doing right now what I’m doing right now is not just marketing, it’s also relationship building. It’s also networking. Our company has over 20 years experience in this area, we believe firmly that starting a podcast one of the best things you can do for your business and for you, personally, and so I highly recommend it. It even allows you to have amazing conversations with people like I’m about to do right now. But our greater mission with Rise25 is to make the world a smaller place by creating connections, helping to connect more individuals with other business owners and their ideal prospects and referral partners. They love to work with want to learn more, go to Rise25.com 

Alright, so as I mentioned, my guest is Matt pawhuska. And, Matt, you know, one of the first things that caught my eye when I was looking at your background was that you worked for CNET back in the mid 1990s. And I consider myself a really early reader of CNET. I started reading seen it definitely in the late 90s May I don’t think it was as early as you We’re around there. But But CNET is one of these venerable media properties that’s been around now for 25 years or so. And really a groundbreaker in terms of media content, creating content online. What was it like in the early days joining up with that operation? And did your family think oh, crazies going to work for this calm? It’s not going to be around for too long.

Matt Prohaska  3:22  

Yeah, I got a lot of that from family and friends, for sure. Thanks, john. And thanks for eyes 25 for having me. Um, so yeah, so see that was was founded in 94. So about 25 years ago today by a guy. one of the founders was a guy named palsy minor, a great a lengthy story and arc in his career and life as well. But a great visionary, who along with a lot of people from Ziff Davis, as a CNET reader, I’m sure you know, Ziff Davis was the Darth Vader evil empire compared to us. The little Luke Skywalker is that we’re fighting the good fight at the time. You know, they had PC Magazine and venerable print, and they’re probably Jeez, a third of their editorial team and a third of their sales team, including the head of sales who hired me when I was lucky enough to be 24 years old and starting their New York sales office in early 96. We were the first company to actually produce TV shows, and then actually drive people to online properties. So we did a lot of things that were unique and kind of crazy and online publishing, teaching marketers and ad agencies things like you know, you could actually track how many people actually saw your ad, or how many times your ad was actually shown, not just how many men 18 to 49, through a metered survey happened to fill out a diary on that month, and then saw your program but didn’t maybe see your ad. And then actually, we can show you dangerously how many people click on these things called banners, and 10 other companies kind of made up at the time. I was lucky to get a lot of take a lot of risk when at an early age and be young enough and cheap enough in the early days. of the web to be able to do some neat stuff. So yeah, CNET was was very, very cool. It was, it was my first pre IPO experience and going through that IPO in 90, and at the end of 96, and seeing the dynamics of a company change, when you suddenly have to, you know, be measured by quarterly standards, and by people outside your company, who maybe don’t know publishing as much, and maybe don’t know the the dynamics of online advertising, of course, but just, you know, what is your growth look like? And what did you do to this quarter kind of thing, so lot, a ton of learning experiences there. And it was amazing to be able to fly around the country. You know, as a 24 year old talking about this thing called, you know, we jokingly now call the interwebs today.

John Corcoran  5:39  

And, and it probably helped that you were young, that you didn’t have 20 years of experience in the industry and didn’t have a feeling of the way that things always have been because these were new standards. These were new strategies, new ways of doing business. Well, you remember what it was like trying to Land these these clients and explain to them the value of advertising online?

Pages: 1 2

Mitch Axelrod | From Road Warrior to Thriving Stay-at-Home Dad, Profiting from Your IP, How to Become a Rainmaker


Mitch Axelrod wanted to be home with his son but still wanted to remain a traveling speaker. 

So he realigned his goals and changed the industry he was working in.

Mitch Axelrod is a #1 best selling author, speaker, trainer, and mentor. He’s delivered 3500 different seminars, workshops, webinars, teleconferences, and keynotes. Mitch has helped thousands of professionals to generate over $3 billion in revenue. 

In this episode, John Corcoran is joined by Mitch Axelrod to talk about how Mitch went from being a road warrior to a stay-at-home Dad, the advice from a client that changed his life, and why Mitch doesn’t like labels.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • How Mitch Manages to be a Stay-At-Home Dad Despite His Busy Life
  • The Accidental Discovery Mitch Had From Recording 3000 Cassettes
  • Listening to His Clients Changed His Life
  • What a “Rainmaker” is, and why Mitch Chose the Topic
  • Why Mitch Doesn’t Like Labels
  • How to Charge What You’re Worth, Even When it is More Than Your Competition
  • We Undervalue Things We are Good at
  • Mitch’s Experience Growing Up and What Made Him Who He is Today
  • Who Mitch Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome everybody. My guest on the show is Mitch Axelrod. Mitch is a 40-year entrepreneur. He’s a number one best selling author, speaker, trainer, mentor. He’s delivered, get this 3500 different seminars, workshops, webinars, teleconferences, keynotes. You name it. He’s spoken on all kinds of stages. He’s spoken to companies. All kinds of Fortune 100, fortune 500, IBM at amp t MetLife, Citibank, Pfizer, all kinds of big companies that he has served. And he has actually helped thousands of professionals to generate over 3 billion with a be in revenue, which is absolutely insane. But this is what really is moving to me as a dad myself is if you ask him what his greatest accomplishment is, he says is being a stay at home dad for 10 years. So we’re going to ask them all about that in a moment or two. 

But first, if you’re new to this program, take a moment Think about it. What is the most important thing? What is the most important thing in your career in your business? I’m going to guess it has to do with the relationships or relationships make all the difference. That’s the premise behind this podcast. That’s premise behind my entire career, everything I’ve always done. And so this podcast is about talking to top business leaders, CEOs, founders and experts, ask them to break down not just what they did in their career in their business building it up, but also the relationships that led to all the successes in their career. 

So if you find value in all of that, which I know you will, all we ask is that you subscribe so that you are continually working on building your relationships to grow your business. Also, before you get in this interview, this podcast is brought to you by Rise25 Media, which is our, our company, where our mission is to help b2b businesses to build better relationships. And we do this by helping b2b businesses to get more clients referral partners and strategic partners through them for your podcast and done for your content marketing. I’m totally passionate about this. I think this is one of the best things that you can do. And what we’re doing right now is not just about marketing, it’s about relationship building. And when you do it, right, it’s one of the most powerful things you can do. So if you want to learn more, go to Rise25.com, you can learn all about it there. 

And now I’m going to spend some time building relationships with Mitch, such an interesting guy Mitch, you are the author of the new game of selling and a bunch of other books. And you’re also an expert in rainmaking, which we’ll talk about also ask about as well. But as a father, I have to start where it touches me the most. You found you were on the road 80 to 100 night or different speeches a year. So you’re really on the road a lot. And you separate from your wife and you decide that you’re going to stay home, which just seems impossible because I know a lot of speakers and they feel kind of trapped. So take us through that process and how you manage to get off the road and be a stay at home dad.

Mitch Axelrod  3:30  

That’s a great question. How it started really was when I recognize that my wife and I were going to divorce and I had been living at home and working out of the house since my son was born. So I was sort of already a stay at home dad, right. But now I really had to make the commitment and so my goal was to stay on the road continue to speak continue to train. It was really at the top of my game sharing the platform with very speakers you would know. Dan Kennedy, Brian Tracy Denis waitley. Michael Gerber you name it, getting paid really well doing what I love and do best. But my soul was calling me home. And in between my goal in my soul was my role. And my role was torn. I didn’t know what to do is like it can’t be home and be on the road I can’t be on the road and beyond. And so I said, Well, how do I resolve this? And and it came to me that in order to resolve this, I had to reverse the order of priority of my life. I had to do my soul setting first. And then my rule setting and then my goal setting and I said okay, what is my, my soul was saying, you got to be home. My son was a, I wasn’t gonna miss the next 10 years until he graduated high school. All right, that’s my soul was clear. My role was full time speaker etc. Now it was going to be full time stay at home dad, number one and one day I had to continue to be a business owner. Now I have two households to support not one. Okay. And so then I adjust My goal so what I, what I recognized in the process, which has now become a real central theme of my work, and what I’ve sent shared with 10s of thousands of people, is that when you do your soul setting and role setting first which are actually higher values, and then you do your goal setting. When you get into a place where you have when I quote, dimension tension between soul and goal and your role is confused or your role is not happy with your goal, or you’re selling your soul to get a goal,

John Corcoran  5:31  

whatever the conflict is, Dr. Seuss right now,

Pages: 1 2

David Mathison | How Digital is Disrupting Everything


The Digital Age has brought sweeping change to business over the last couple of decades.

Innovation is how companies can survive and thrive.

David Mathison is Chairman, CEO, and Founder of CDO Club, the world’s foremost company and community of C-suite digital, data, and analytics leaders. David was also the Founder and CEO of the Kinecta Corporation, and was Vice President of Reuters. He is also the author of the successful independent book Be The Media.

In this episode, host John Corcoran is joined by David Mathison to talk about how he got started with CDO Club, the changing digital trends over the last ten years, and whether face-to-face communication is still valuable.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • How David Came to Work With Chief Digital Officers
  • Are Companies Becoming More Innovative Today?
  • Using LinkedIn for Recruitment
  • Digital affects all Companies
  • How the Journalism Industry Views Digital Issues
  • Is there Still a Value in Face-To-Face Interaction?
  • Current Trends in Media and Independent Publishers
  • The Music Industry in the Digital Age

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran 0:40
Alright, welcome everyone. My guest on this show is one of the world’s foremost experts on Chief Digital Officers or Chief Data officers or CTOs as they’re known, which is really irrelevant position today because it’s one of the highest positions at the highest position overseeing digital and data for the world’s companies. And it’s no secret right? that the world has gone digital computer networks, the internet are transforming businesses, changing the way businesses operate. And so he’s really at the forefront of those changes. And he’s even organizing part of his businesses organizing summits around the world where CEOs get together and and talk about best practices. So David’s here to share some of the changes and trends that he’s seeing talk a little bit about his career transformation. And I’ve actually we actually met we were saying before and about 15 years ago, which is amazing. It’s so much time has gone by, but he’s the CEO and the CTO of the CDO summit and CDO club for again for Chief Digital Officers and Chief Data officers. He also has a background he from 99 to 2002, was founder and CEO of the connected Corporation raised over $30 million. It’s now part of Oracle also was a vice president with Reuters and also author of the book be the media, which was a really successful independent book. Then he actually sold over 5000 copies in 11 days via his website, Twitter, and Facebook which is really interesting and has a masters from Columbia. So we’re going to go into all of those things but first before we get into that this podcast is brought to you by rise for divine media which I’ve done for you agency focusing on helping b2b businesses get more clients, referral partners and strategic partners through done for your podcast and done for you content marketing. We have over 20 years experience in this arena and we believe I firmly believe starting a podcast one of the best things you can do for your business and you personally, I absolutely thoroughly enjoy it. And it’s one of those time saving highly, highly time efficient things that you can do if you do it. Right. I get to have great conversations with smart people like I’m about to do with Mr. Matheson here. So if you want to learn more, go to rise 25 dot com. All right, David, you’ve got an interesting background. You got a degrees in business and your business now brings you abroad doing events all around the globe. But tell me how did you get interested in Serving or forming a community that serves Chief Digital Officers. How did that come about?

David Mathison 3:09
Well, thanks, john. It’s great to reconnect. We had some great times in Marin and Marin County. I’m originally from New York, but lived in Marin for about 10 years. And the the answer your question on how I’ve started tracking CEOs, I would include, by the way, we’re sort of title agnostic here. Our base or our community is any C suite leader that’s in charge of one of three things. One would be digital transformation. Two would be data driven culture, that includes analytics, and three would be cyber security. So you know, we’ve hung our hat on the title of CDO for Chief Digital Officer, chief data scientist, chief data officer, but we also cover chief analytics officer see SOS CMOS, Chief Marketing technologist, anyone in charge of those three categories and to answer your question on how I got involved. I had actually joined or I did been invited to join about, you know, 30 years ago, an executive recruitment firm, and they wanted to create an internet practice in like 1995 or something crazy. Right? Right. And you know, I stayed in touch with her. And, as you mentioned, I had published a book called be the media, I independently published it. And as I was promoting it in New York, I was contacted by her again, the head, or the CEO of this recruitment firm. And she once again invited me to start up this practice and I said, Look, you know, if I’m going to start up this, this practice as managing director, I want to make sure that I’m addressing current need. So I’d like to be Managing Director of Digital and data, they didn’t have this practice area. And by the way, neither did any of the big search firms so Egon Zenda, Russell Reynolds, Spencer, Stuart, they kind of bundled digital and data people under you know, the crazy term of media entertainment and technology, which is such a joy to have

John Corcoran 4:56
so many areas, right.

Pages: 1 2

Max Shapiro | Youngest NBA Scout in History, How Tech is Disrupting the Labor Force


Becoming a waterboy for an NBA team would be a great experience for a lot of kids.

For Max Shapiro, it eventually turned into a career as an NBA scout.

Max Shapiro is the Founder of PeopleConnect Staffing, which helps early-stage tech companies to find quality talent. Max is also the founder of Pitch Force, a weekly event in San Francisco and Silicon Valley that gives startup founders and CEOs a platform to network with panels of venture capitalists and angel investors. Max also has the distinction of being the youngest talent scout in the history of the NBA and chief scout for the Phoenix Suns.

In this episode, John Corcoran is joined by Max Shapiro to talk about meeting legendary sports personalities, starting a staffing business during an economic downturn, and the experience of being the youngest scout for the NBA.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • How Max Came to Become an NBA Scout
  • The Metrics and Techniques Used to Scout Talent
  • Max’s Experience Running His Youth Sports Camps
  • What it was like for Max to Meet Legendary Sports Personalities
  • Similarities Between Recruiting for Tech Companies and the NBA
  • Working for a Company that Exported Levis Jeans
  • Starting a Staffing Business in the Middle of the Dot Com Crisis
  • Many Companies are Hiring Staff from Outside the US
  • Accounting for Bias in the Hiring Process
  • Will AI disrupt the Market?
  • Who Max Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright welcome everyone. My guest on the show is Max Shapiro’s the founder of People Connect staffing, which is a company that he founded in the year 2000. To help early stage tech companies to find talent. They’ve got clients in all kinds of different industries including technology of course biotech, clean tech CBD apps services. So we’re going to talk about that we’re gonna talk about the labor market today is also the founder of pitch force, which is a weekly event in San Francisco and Silicon Valley, which gives startup founders and CEOs a platform to network with panels of VCs and angel investors. And this is really interesting. He was the youngest talent scout in the history of the NBA and chief scout for the Phoenix Suns. So we’re going to talk about the similarities between tech and recruiting for NBA teams and NBA players. But first, if you’re new to this show, take a moment and think about it. You know, when you think about the most important factors in your career, so far, I’m going to guess you really distill it down. It’s really about the relationships and the relationships that make all the difference in all of our careers. And this Pat podcast is about talking to top business leaders, CEOs, founders, experts, and asking them to break down how they built their businesses and really the key relationships with clients, mentors, peers, referral partners, influencers, those things that are the backbone of any business and to share with you how you can do it to how you can develop those relationships and how you can grow your business. So if you find value in all of that, please subscribe so that you get the downloads automatically and you can use these tools to keep growing your business and also before we get to this interview This podcast is brought to you by Rise25 media which is our done for you company focused on helping b2b businesses to get more clients referral partners and strategic partners through done for you podcasts and done few content marketing. We’ve got over 20 years experience in this area. And I was just saying the max beforehand. This is really the this is the perk of my job is that every week I get to talk to smart people like him, and I get to ask them questions that I’m curious about and I just really enjoy doing it. And the podcast really is so many things in one it’s business development, networking, client acquisition, referral, marketing, and more. I encourage I’ve been saying it for the duration of the nine years I’ve been podcasting. Everyone should have one because everyone should benefit from it. And so if you’re interested in learning more, you can go to Rise25.com. Alright. And as I mentioned, my guest is Max Shapiro. Now Max, you were telling me beforehand, you were the youngest talent scout and they hit Through the NBA, and and yet you didn’t have years of experience in the NBA as a player or anything like that you played some college ball. How did you end up becoming a talent scout in the NBA?

Max Shapiro  3:12  

Well, john, when I was 12 years old and about six foot three, and love basketball, an NBA team moved to my hometown of St. Louis, Missouri. from Milwaukee, they were called the Milwaukee hawks, they became the St. Louis hawks, and they actually won the NBA championship in 1957 58. The team subsequently moved on to Atlanta. But when I was 12, they were just they just moved to town and I picked up the phone and asked the coach if I could be the water boy and he said, Come down for an interview and I was the only applicant and I got it and at the end of the interview, he said, Son, you understand you just be working for prestige. Is that okay? And I said, Yes, sir. He said, You know what that word means is No, sir. Get Paid. So, you know, I was not thinking about money and now it was a great job because I was able to it was in junior high school. I was able to ask my friends Hey Steve Hey Joe a bill you want to come help me hand out towels and water for the Hawks or the visiting team like the Celtics or the Knicks or the the Warriors or the pistons.

John Corcoran  4:11  

Wow. And so, it you know, you moved into that into becoming a talent scout, right? You said a friend of yours that had been it was working with the San Diego basketball team at the time.

Pages: 1 2

Jo Riley | From the FBI, to Celebrity CEO Rise & Fall, and Eliminating Bias in Recruiting


Losing a successful company to a hostile takeover may be discouraging for some.

For this week’s guest, it was motivation.

Jo Riley is an entrepreneur and investor, and Co-Founder and CEO of Censia, which helps organizations and companies to recruit talent more efficiently. She was also the CEO and Co-Founder of 1-Page, a SAAS solution provider which was also in the talent acquisition sector.

In this episode, Jo joins John to talk about her experience working with the FBI, starting Censia, and what it was like going through a hostile takeover of her former company.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • Jo’s experience with the FBI
  • Are There Similarities Between Working in War Zones and Sales?
  • Selling Her First Company and Moving to China
  • People are a Company’s Greatest Asset
  • The Best Talent in the World is not Looking for Jobs Because they Already Have Them
  • Why Jo Decided to go Public on the Australian Stock Exchange
  • What Happened with 1-Page
  • Recovering from the Fallout of 1-Page
  • Tough Times do not Mean the End
  • Finding Investors for the Next Chapter
  • The Demonstration that Jo Does to Demonstrate Bias
  • How Jo Came to Work with SAP
  • Who Jo Thanks for Her Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome everybody. My guest on the show is Joe Riley. She’s the CEO and co-founder of Cynthia which is a company that’s on the forefront of disrupting the $500 billion talent acquisition. global market. Cynthia helps organizations and companies to recruit more talented people more efficiently, efficiently. It’s kind of like the Spotify of talent. Intelligence Talent Search, helping companies to discover new talent just like Spotify or Pandora helps us to discover new music. And before that she was the CEO and co founder of one page, which is a SAS solution provider also in the talent acquisition sector. And in 2014, she led one page to a successful IPO. And then onto the I’m gonna get this right hopefully s&p slash ASX 300 by 2016. That’s kinda like the Australian list of the Top 300 fast growing companies but before that, get this she started her career in an international training unit for the FBI. I know we’re gonna find out how that connects to entrepreneurship, and had a full scholarship for crew at the University of Virginia, studied foreign affairs been featured in fortune Fast Company, Forbes, you name it Inc, all these different places. But in this episode, we’re going to talk also, frankly, about the entrepreneurial roller coaster, including the ups and downs, including being forced out of the company she founded and what it’s like to pick yourself back up again and start over. Again, which I don’t know anyone who can’t relate to having to do that, at some point, if you haven’t yet, you might at some point in the future. So listen to this episode. And if you are new to this show, Take a moment, think about what are the most important factors in career so far, I’m going to guess, if you really just fell down your career. It’s about relationships. And that’s what this is about talking to top business leaders, CEOs, founders and experts and asking them to break down how they built their businesses and the key relationships that actually lead to the backbone of any business help them to grow their business. And so if you find value in this podcast, which I know you will all we ask that you subscribe so you can receive the information and the downloads automatically. And also, before we get into this interview, this podcast is brought to you by rise 25 media which is done for you agency focusing on helping b2b businesses, to get more clients referrals and strategic partnerships are done for you podcast, and done for you content, marketing, and if you do it right, a podcast is so many things in one, it’s business development, networking, client acquisition, referral, marketing and more. And it even allows you to have a conversation With interesting people who may be worked for the FBI and and then has all kinds of experiences and entrepreneurship just like I’m about to do here today. So it’s one of the most enjoyable things that I do. So learn more, you can go to rise 25 calm. So as I mentioned, my guest is Joe Riley and let’s start with the FBI, shall we? I mean, that’s, that’s got to be one of the most interesting things I’ve seen. You said you always wanted to be in the FBI, you were recruited and you joined the international Training Unit. But then once you got there, you found out it wasn’t exactly what you thought it would be. And it kind of wasn’t exactly what you wanted to do, which led you down a journey which led you to other other occupations, but explain to me how you ended up with the FBI.

Jo Riley  3:43  

Yeah, um, so I, as you mentioned earlier, I was an athlete in college and so, first and foremost, I was always going to be a professional rower, which for all those that no growing they will be laughing right now. For nobody pays us the stadiums to play our sport. But I definitely wanted to be in team, national team started training the national team and had a really terrible injury. And as I after my fifth surgery in that injury, I was told by the head of the VA medical that I could never grow again, they couldn’t fix my injury. And so while the NCAA kept my scholarship, I I’m forbidden from rowing in the United States. And mostly that’s because I have a terminal or I have a an injury that that makes me not able to play a sport at all. And so while I was sitting there, my life over a funny part of me that didn’t really come up too much as i guess i started or as I looked at college, was that when I was a young kid, I I really wanted to be I always said I wanted to be an assassin. But don’t tell anybody that God forbid I would ever be on some like wanting to be an assassin as a young kid and I really wanted to protect the people I cared about the most. I wanted to Our country and at UVA, you’re surrounded by intelligence. You’re surrounded by a CIA. You’re surrounded by the FBI, NSA. We’re all right there, especially with Washington, DC, Washington DC being right or close to gay. And so unbeknownst to me at the time that I no longer could grow. I was approached by the CIA and FBI to join

Pages: 1 2

David Meerman Scott | Turning Fans into Customers, John Mayer, and Lessons from the Grateful Dead


The Grateful Dead are an American staple of the music industry.

But what can we learn from them about marketing?

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies and public speaker. David is also the Wall Street Journal best-selling author of 10 previous books, including The New Rules of Marketing and PR, Marketing Lessons from the Grateful Dead, and more. 

In this episode, we talk about David’s books, the interesting marketing strategy of the Grateful Dead, and how John Mayer came to play with that iconic band.

In this episode, we also talk about:

Subscribe: Apple Podcasts | Google Podcasts | Subscribe on Android | RSS

  • Why David Decided to Write a Book About Fandom
  • The Grateful Dead Have Been a Big Influence on David
  • The Unique Marketing Style that the Grateful Dead Used
  • Some Companies Embrace 3rd-Party Adoption of Their Products…Some Don’t
  • How David Met the Founder of HubSpot
  • Why Tulsi Gabbard Said the Question David Asked Her was Her Favorite of All Time
  • Writing Books about Digital Marketing
  • John Mayer Teaming up With The Grateful Dead
  • How David Became the Manager of Jerry Garcia’s Favorite Guitar
  • Who David Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

Right Click here to download the MP3

Advertise on the Smart Business Revolution Podcast

Episode Transcript

John Corcoran  0:40  

Alright, welcome everyone. My guest on the show is David Meerman Scott. He’s an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies and a public speaker is also the Wall Street Journal, best selling author of 10 previous books, including the new rules of marketing and PR marketing lessons from the Grateful Dead which will be talking about the Grateful Dead and New Rules of sales and service and his new book with co author and daughter, Rico, Scott is Fanocracy: Turning Fans into Customers and Customers into Fans. So we’re going to talking all about that. 

But first, if you’re new to this show, take a moment and think about what have been the most important factors in career so far, I’m going to guess if you really distill it down, there are critical relationships have made all the difference. And this podcast is about talking to top business leaders, CEOs, founders and experts to ask them a breakdown how they built their businesses and the key relationships with clients, mentors, peers, referral partners and influencers, the backbone of any business and to share how you can do it too. So if you find value in this podcast, make sure you go and subscribe and also before we get to this interview, this podcast is brought to you by Rise25 Media, it’s our done for you agency focusing on helping b2b businesses to get more clients, referral partners, strategic partnerships, and build a great relationship so done for you podcasting and done for you content marketing. We have over 20 years experience in this space. And I have to say it’s one of the best things that you can do start a podcast is get to talk to amazing people like David meerman, smart, smart meerman. Scott, excuse me, like I’m about to hear. And even if you butchered their name from time to time, forgive you. So if you want to learn more, go to Rise25.com

As I mentioned, David Meerman Scott is my author, you are the author with Rico Scott of the nubuck fan autocracy. And now, you know, David, we’ve never met before, I’m sure we know a lot of people in common we’ve we’ve kind of crossed paths in a sense, you’re, you’re one of the lead, you’ve spoken on so many different stages. One of the lead speakers at the Tony Robbins business mastery speed seminars, I’ve actually done webinars for the same community, but we’ve never cross paths that way. But why? You know, you’ve got this really interesting, varied background, you lived in Asia for 10 years. Why write a book about fandom? What what inspired that at this point in your career?

David Meerman Scott  2:49  

Um, john, thanks for having me on. I really appreciate it. So I was thinking a lot recently. Well recently, going back five years about how on one hand I’ve been talking a lot in my career about online marketing and feeling like we’ve kind of the pendulum has kind of swung too far in the direction of superficial online communications but at the same time, how important my own personal fandoms are. I am such a live music geek. It’s ridiculous I’ve been I actually keep a spreadsheet starting from when I when I was 15 years old back in the 1970s going leading up until I will add a new entry tonight because I’m going to a David Byrne concert tonight. I have been to 786 live shows as of this moment, and it’ll be 787 in a couple of hours. I’m such a live music fan. I’m a fan of surfing I’m a fan of the Apollo lunar program actually wrote a book called marketing the moon that was turned into a PBS American x experienced mini series. And so I really think that This idea of fandom is something that people are passionate about. But also it’s something that companies can tap. And so I just got fascinated by the concept of how and why a company can attract fans and dug into what that prescription might be for any company that wanted to do so.

John Corcoran  4:25  

And amazing how you, you took your background, your experience, your, your enthusiasm for the Grateful Dead and other things that you are enthusiastic about and wove that into the lessons of this book as along with profiling a lot of other books, a lot of a lot of other businesses as well. They do an amazing job of not treating their customers like customers, but treating them like their fans and treating them really amazingly well.

Pages: 1 2