Adi Klevit | Podcasting Strategies To Scale a Business

Adi Klevit is the Founder of Business Success Consulting Group, an organization that provides businesses with the infrastructure, processes, and systems they need to thrive. Adi and her team help companies scale, transfer knowledge, and prepare for succession. By leveraging her ability to understand business processes — as well as people — and drawing on her high-caliber skills in vital areas of personnel management, finance, and operations, Adi can help virtually any business owner achieve their goals and bring order to their lives. She is also the Host of the Systems Simplified Podcast, which features top leaders sharing stories on how to successfully systematize a business.

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Adi Klevit, the Founder of Business Success Consulting Group, about podcasting strategies to scale a business. Adi explains how she finds guests for her podcast, how podcasting helps gain new clients and grow the business, and why she works with Rise25.

Here’s a Glimpse of What You’ll Hear:

Adi Klevit explains what Business Success Consulting Group does
How Adi helps businesses create systems — and the types of clients she works with
Adi explains why she started a podcast
Do you need a track record to find podcast guests?
How podcasting helps with content creation, landing new clients, and expanding to new markets
Adi explains how podcasting has impacted her life and business
Adi’s advice to a person thinking of starting a podcast

Resources Mentioned In This Episode

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14

Welcome to the revolution, the Smart Business Revolution Podcast, where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

All right, welcome everyone. John Corcoran here, the host of this show. You know, check out some of the past episodes we’ve had if you are new to this episode. Or if you’re new to this show, because we’ve had some great interviews with smart CEOs, founders, and entrepreneurs of companies ranging from Netflix to Kinkos’, YPO, EO, Activision Blizzard, LendingTree, OpenTable, and many more. And I’m also the Co-founder of Rise25, where we help connect b2b business owners to their ideal prospects. And this is a special episode here, because we got one of our favorite clients that we love working with her name is Adi Klevit. She’s the Founder of Business Success Consulting Group. And she also is the host of the Systems Simplified Podcast, which we’ve been privileged to help her to launch and to run for quite a while now. And we’re gonna get into talking about that background and talking about how she has been leveraging that podcast to expand her reach, and connect with new people and build a community.

And of course, this episode is brought to you by Rise25, where we help b2b businesses to get clients, referrals, and strategic partnerships with done for you podcasts and content marketing. You can go to our website at Rise25.com to learn all about it. All right, Adi, a such a pleasure to have you here today. And we’re going to do kind of a deep dive into your experience. You before you have the podcast, why you decided to launch the podcast, some of the strategies that you’ve implemented, you’ve been truly amazing. It’s been amazing to watch as you have built this, and connected with so many different clients and referral partners and strategic partners. But first, before we get into that, tell us a little bit about what you do. Because I also have to point out that I’ve introduced you to probably maybe a half dozen people or something like that I think every single one that I’ve introduced you to has hired you, which is phenomenal. So tell him what you do.

Adi Klevit 2:31

Okay, well, first of all, John, thank you for having me. And I’m so excited to talk about my podcast, because I love my podcast, and I love working with Rise25. So it’s definitely a privilege. So in terms of what I do, we work with fast growing companies, lacking consistency and systems. And we basically implement, create, document and implement processes and procedures for them. So think about it like your playbook on how to run your company. That’s what we create, just like you in a down for you fashion for busy entrepreneurs that are growing or scaling or maybe looking at selling the company. Maybe they had an employee there that has been there for a very long time. And we need to capture that knowledge. Perhaps they are hiring and the need to train and onboard. So there are definitely many why’s why document why create processes and procedures? And that’s what we do.

John Corcoran 3:25

Yeah, and it’s such a big pain point for so many business owners, and almost every business business owner is challenged by this. Tell us a little bit about kind of what your secret sauce is. How do you get people to take it seriously and and capture this knowledge and put it into a process?

Adi Klevit 3:44

Well, you know, the secret sauce is really the Dan it for you approach, right? Because why? Like let’s say you we have listeners right now they go Yeah, first of all, decide do you need? I mean, you have to figure out if you need systems, right? In your business, if you want it if you really want to truly want to grow and scale? I would assume the answer is yes. Have you done it yourself? If the answer is no, why not usually lack of knowledge or lack of time, right? So the secret sauce is really to this to find time, despite all the business and all that other activities. And we do it by making it very simple. We basically sit down and interview the stakeholders, we ask questions, you know, we know exactly what questions to ask in order to extract that knowledge. And then we have a team that basically processed the entire information and writes it in such a way that is very easy to assimilate, very easy to understand. So we have the know how and how to do it. So all the business owners and the rest of the stakeholders or the rest of the leadership team has to do is basically just talk about an answer our questions and we’ll take it and we’ll we’ll put it together so it’s in a way that it can actually be implemented and then we coach on the implementation

John Corcoran 4:57

just to give us kind of context told Something about the types of clients that you work with.

Adi Klevit 5:02

So that will be privately held companies that are growing and scaling. So they will have probably, you know, they’re past the startup point, because unless a startup, of course, we can work with a startup, but if they are funded, and that’s something they want to do in terms of having processes, but usually when you start a business, you’re not thinking about your processes, you have processes we all do, or wake up in the morning and we make coffee or tea or whatever, you know, you have a process on how to do it, do you need to document it? Probably not. So you get to a point where you have enough leads enough business coming in enough clients, enough patients dependent on your business, at that point, in order for you to service all the leads that are coming in. And in order for you to be able to scale meaning open more locations, hire more people, maybe not work that many hours as you’re working, you need organization. And that’s the point where we come into play, and we help businesses of any size, any kind, you know, we work across different industries, because it processes a process in your

John Corcoran 6:10

degree is actually an industrial engineering. So you’re an actually an engineer, so you bring that kind of engineering approach to it.

Adi Klevit 6:17

That’s true. Yeah. So that’s the organization, the methodical thinking, etc. Yeah,

John Corcoran 6:22

yeah. Yeah. Tell me about when you started thinking about starting a podcast, what, what got you started to think about it?

Adi Klevit 6:31

Okay, so I guess like, a lot of us, many of us, you know, the pandemic, now the COVID, 19 pandemic. Hopefully, there was no, not a one, so I don’t have to specify, but, you know, it was March 20, it was probably April 2020. And I was taking a walk, you know, that was one of the things in office hours, you know, we’re all at home, you know, definitely a lot more zoom calls, meeting people over zoom. I was, you know, before that I was networking, I was, you know, in person networking events, you know, that was my main source of leads

John Corcoran 7:08

to like, like, Chamber of Commerce type of things. Networking events are where most of the clients came from.

Adi Klevit 7:13

Yeah, you know, I was part of this stage. So I had my Vistage group, and we will meet in person, and, you know, BNI, but we will meet in person and specific, trusted advisors that will refer back and forth. And I had a really well established network, you know, and then COVID hit. And I, you know, I still stayed in touch, but it’s all it’s different. Right. So now we’re going on Zoom. And one of my strategies for the year in 2020, I was to be on other people’s podcasts, because I also do a lot of speaking engagements, again, in person. And that was part of my strategies to do more speaking engagements. I love educating. I love sharing the knowledge. And I thought, okay, and that was part of my strategy. And of course, that went away. So I started doing webinars, and I had really good attendance. And I had good, definitely, that was a source of leads. But like, nothing like everything else that happened during that time, you know, we try different things, right? I’m not the only one. I know, many of us tried many things, different things. Some of them were working, but they were working also for a short amount of time, because it was new, right? So the beginning of the pandemic, people really wanted to be on those webinars. They were, like, wanting to be on everything that they can actually get data or be alive or meet others. But then as it became more and more like, Okay, this is not going to go away in two, three months, you know, we start adjusting to how we operate in also the numbers of attendees to the webinars went down. It wasn’t like, you know, what you advertised in April of 2020. Didn’t have the same effect in July, August of 2020. Yeah. So then I was a guest on other people’s podcast, and I actually met Jeremy through SweetProcess, which is one of the platforms that they use for documentation of processes. So I know

John Corcoran 9:12

That we use as well yeah, and then help them with their podcast. We actually started helping them with their podcasts first, and then implement the software later. And it’s amazing software.

Adi Klevit 9:21

Amazing software and big shout out to Owen, a great guy. I met Owen in 2016. And basically, oh, and had me on the podcast, with Jeremy recording a case study with one of my clients. So that’s, you know, that was my first time meeting Jeremy. And usually when I was on a podcast, you know, the, the person that was interviewing me was the host was also the business owner or the owner. I mean, you know, there was like more of a connection, but here it was, you know, I never met Jeremy, right. And then we recorded a podcast and it started out Asking Jeremy questions about what are you doing? And he goes, Well, you know, we are producing this podcast. I’m also the host now creating the podcast and I loved his interview style and how he interviewed me and how interested he was. So anyway, going back to my story, so it was April 2020. I think that podcast we recorded in pre pandemic, it was probably I don’t know, we’ll have to ask Jeremy. But it was before that. So then I I will remember taking a walk and thinking myself, wait a second. I can be I’m a guest. Like, what I’m trying to do is being a guest. So as many podcasts as I can, how about if I have my own podcast, my own show? And then guess what? Immediately what happens when we come up with bright ideas? I don’t know. Maybe I’m the only one but I don’t think so. Like what happened when we have like this huge, bright idea what happens immediately?

John Corcoran 10:49

No, we don’t do anything. Yeah, we don’t Oh, no,

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Adi Klevit | Podcasting Strategies To Scale a Business

Here’s a Glimpse of What You’ll Hear:

Resources Mentioned In This Episode

Sponsor: Rise25

Episode Transcript

John Corcoran knows his stuff."
--Michael Port, author of Book Yourself Solid

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Adi Klevit | Podcasting Strategies To Scale a Business

Here’s a Glimpse of What You’ll Hear:

Resources Mentioned In This Episode

Sponsor: Rise25

Episode Transcript

John Corcoran knows his stuff."--Michael Port, author of Book Yourself Solid

Recent Posts

John Corcoran knows his stuff."
--Michael Port, author of Book Yourself Solid