Winnie Hart | Branding and Repositioning Companies in the Market
Smart Business Revolution

Winnie Hart is the Founder, President, and Chief Right Engine at TwinEngine, a brand growth agency fueled by purpose. She has built a reputation as an inspired, award-winning designer and savvy interpreter of business brands and personalities. Winnie has collaborated with the largest public and privately held corporations in the region, helping them define their position in the market through communications. She also serves as the Global Board Director for Entrepreneurs’ Organization (EO).

Winnie Hart, the Founder, President, and Chief Right Engine at TwinEngine, joins John Corcoran in this episode of the Smart Business Revolution Podcast to talk about branding and repositioning companies. Winnie shares her experience joining EO, becoming an EO leader, and re-launching the EO brand during the pandemic. Stay tuned!

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Here’s a Glimpse of What You’ll Hear:

  • Winnie Hart explains what TwinEngine does
  • How Winnie helped redesign the EO brand
  • Winnie talks about joining EO and shares her advice on attending GLC
  • Where to learn more about TwinEngine

Resources Mentioned In This Episode

Sponsor: Rise25

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Episode Transcript

Intro 0:01

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

Hey everybody, this is John Corcoran with Dr. Jeremy Weisz. And this episode is a little bit different. This is a live interview that we recorded at the Global Leadership Conference from Entrepreneurs Organization, where some of the best entrepreneurs from around the globe gathered in Washington, DC to share ideas and to learn about entrepreneurship. And of course, this episode is brought to you by Rise25 where we help b2b businesses to give to and to connect to their dream 100 relationships and partnerships, helping you to run a podcast so that it generates a referral pipeline and ROI.

Jeremy Weisz 1:14

Yeah, I mean, John, after both of us have been podcasting for over a decade, the number one thing in our life is relationships. And we’re always looking at ways to give to our best relationships. And we found no better way to do that over the past decade than to profile the people in companies we admire and shout from the rooftops what they’re working on. And this interview is no different. So if you’ve thought about podcasting, you should go to rise25.com to learn more, or email us at [email protected]

John Corcoran 1:41

Thanks, everyone. Enjoy the interview. 

Jeremy Weisz 1:43

Enjoy.

John Corcoran 1:58

Hey, John Corcoran here. We are live from the Global Leadership Conference from EO Entrepreneurs Organization. And this is brought to you by Rise25. We are the easy button for b2b podcast and I’m here with Winnie Hart from TwinEngine. And TwinEngine, the branding agency, is that fair to say? Tell me exactly in your words what you guys do.

Winnie Hart 2:51

We are a brand growth agency fueled by purpose.

John Corcoran 2:55

And what’s really interesting is you got a couple of different roles. You’ve been involved in Neo for about 15 years or so. And a couple of years ago, they were struggling with their brand. They needed some help with kind of rethinking it redesigning it. So tell us about how you got involved and what process you took them

Winnie Hart 3:14

  1. Best project I’ve worked on and leadership best project. When I joined EO in 2004. We had a symbol that was a dial and the tagline positioning line was fueling the entrepreneur engine. Okay, fueling the entrepreneur engine like I’m feeling Are you feeling attacked?

John Corcoran 3:33

Commoners something? Yeah, kind of masculine to masculine.

Winnie Hart 3:38

I mean, there were some race cars. There were some, you know, spaceships, things like that. So let me speak to ever Well, not to me.

John Corcoran 3:47

I’m not a racecar driver. Yeah.

Winnie Hart 3:50

Maybe we should be. Well, maybe Yeah, great. So I was brought in to really kind of not only update the brand, but to really think about like, who are we as an organization? And how do we position ourselves in, in today’s world? So I went through the process of really looking at I think we started with like 100, agencies, 100 agencies to really help look for the right fit, you know, EO we’re not, we’re not like everyone else, different period of your organization. And we found an agency that we felt really understood us. And that agency was out of New York and London, they had a lot of global experience. And they really helped us through this whole process of looking at like, what do we stand for as an organization? Who are we? How have our values changed over the last 30 years? And what do we need to be in terms of how we portray ourselves to the rest of the world, right, especially to work compared to, and how do we position ourselves to attract more people that may be maybe like us, and maybe not like us? So it was a fabulous process. It took about eight months to do the whole process and I worked with a team in the JCC to accomplish that. And then we launched the brand during the pandemic. Great time. I mean, why not? If not, if not, if not, then when, right? And we have the opportunity to really just just just step out and stand out in a time where members really need to feel connected and need to have, you know, a place to really go and be themselves and a brand that supports them in doing that.

John Corcoran 5:17

Now, you have been involved with EO for 15 16 years now. Now, some people become a member, they get involved in their forum, and others decide to they choose to participate in what’s called the path of leadership. So talk a little bit about what that is and why you chose that.

Winnie Hart 5:34

Well, I didn’t choose it. Okay, it happened to me. Yeah. Versus to me, but, when I joined, EO in 2004, my local president came to me and said, Oh, Winnie, congratulations on becoming a member. This means that you now need to serve on the local board. And I was like, Oh, okay. So I had no idea. So that was my first step and path of leadership. And I’ve been a leader in the organization ever since. Yeah,

John Corcoran 6:03

and you’ve attended something like 15 or 16? GLCs. So, so for those who are watching, what would you say about why you should come to GLC?

Winnie Hart 6:13

Well, this is a place where you know, we really improve ourselves. You know, we are busy working on our business and our business all the time. And this is a place where we can come and learn and grow as a community, you know, and connect with member leaders and members from all over the world. They bring such unique and diverse ideas and opinions to help us grow as individuals. And then this is where all the ideas happen in here. Like what we’re, who are we as an organization? Where are we going? What do we stand for? What bigger impact are we making on this planet? And this GLC has been? I can’t even describe how amazing it’s been. It’s been a phenomenal experience. Yeah.

John Corcoran 6:47

And it’s so nice to be back in person again.

Winnie Hart 6:49

Right? And just to see people and you know, it’s funny, funny, John, I’ve been like seeing people I can’t remember. When was the last time I saw them? You know, I mean, we all need to have like little zoom boxes around our head so I can recognize people.

John Corcoran 7:02

It’d be kind of funny outfit if you walked around. Right? So. So for those who are listening, and want to check out more about you or connect with you, where can they go to learn more about you and TwinEngine?

Winnie Hart 7:13

Well, twinengine.com I’d love to support anyone who’s interested not only in just being an ER member but through the path of leadership, you know, we need leaders to lead I mean, this is the time delay. This is the best time to lead because the future is entrepreneurship. And we’re going to continue to strive to be that one thing that brings entrepreneurs together.

John Corcoran 7:33

but he thanks so much, John Corcoran. We are live here at GLC. Thanks for watching. 

Winnie Hart 7:36

Thank you.

Outro 7:37

Thank you for listening to the Smart Business Revolution Podcast with John Corcoran. Find out more at smartbusinessrevolution.com. And while you’re there, sign up for our email list and join the revolution. And be listening for the next episode of the Smart Business Revolution Podcast.