[Podcast Series] John Corcoran | How to Get More Clients with a Consistent Content Schedule
John Corcoran
Smart Business Revolution

John Corcoran is the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners through their done-for-you podcast service. He is also a recovering attorney, an author, a former White House writer, and former speechwriter to the Governor of California. 

Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his own boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. He is the host of the Smart Business Revolution Podcast where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs.

In this episode of the Smart Business Revolution Podcast, John Corcoran, host of the show and Co-founder of Rise25 Media, discusses how to create a consistent content schedule and stick to it. He shares his system for creating and scheduling content, explains the importance of creating content, and talks about where to share such content with others.

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Here’s a Glimpse of What You’ll Hear:

  • Why is creating content important?
  • How to create consistent content
  • Tips for sharing your ideas with others
  • How to get in touch with John Corcoran

Resources Mentioned In This Episode

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. 

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work. 

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep.  Jeremy and John became business partners through podcasting.  They have even gone on family vacations and attended weddings of guests who have been on the podcast.  

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships. 

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? 

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

Hey, everybody, John Corcoran here. I am the host of the Smart Business Revolution Podcast where I talk with CEOs, founders, and entrepreneurs of companies like Netflix, Activision Blizzard, Lendingtree, Open Table, Ace Software, and many, many more. I also talk to the leaders at organizations like YPO, EO, and many other business focused organizations. I’m also the Co-founder of Rise25, where we help connect b2b business owners to their ideal prospects. And we’re doing a live episode today with just me. I’m flying solo. My business partner, Jeremy, has conflicts, so he couldn’t make it here today. But we’re gonna be talking about how to create a consistent content schedule and stick to it. And that is one of the hardest things for so many businesses to do. They know that they need to do it. And yet the question is how to do it. And so after 11 years of of being fairly consistent, a little rocky in the first couple of years and eventually figuring out a system, I’m going to share the system that works for me, works for us, and how you can save time and generate leads and referrals and strategic partnerships, and all that kind of stuff, using a consistent content schedule. 

But first, before we get into that, this episode is brought to you by Rise25 Media. At Rise25 Media, we help b2b businesses to get clients, referrals and strategic partnerships with done-for-you podcasts and content marketing. I have so amazingly benefited from doing a podcast for 11 years, I’ve told everyone I ever met, you should do a podcast. If for no other reason, then you will meet amazing people, you will connect with amazing people, it is a great source of clients and referral partners, you’re learning constantly, you’re uploading your network, and so many great benefits. So I highly recommend it. If you want to learn more go to rise25media.com. Or you can email us at [email protected]

Alright, so let’s dive into this topic. And Ryan Howard, great to see you here, glad that you’re here again, and a bunch of others coming in. So first, let’s talk about why we create content. Why is it even important? Is that important? There’s a number of reasons why content is important. Its content is new. What do you call the new formula or fuel that powers the modern economy? And if you’re not creating content, you’re just simply not going to be found. You know, Google, of course, loves fresh content, it said so many times before, if you’re not generating fresh content, then you’re going to be missing out in terms of people, frankly, finding you. And it’s also a great way for clients to get to know you by you sharing your philosophy, your approaches your strategies, it’s a great way to position yourself as an expert by generating that content, putting it out there in the world, think about so many people that you probably read, whether it’s authors, speakers, thought leaders, they’re probably generating content right now. It’s gonna save you time if you do it, right? And we’re gonna dive into how exactly that works. And then also just great SEO value by having a lot of content out there that is driving people back to find you. So let’s talk about the different options for creating consistent content, because it’s not enough to just write one blog post, wait three years, right, another one, right. That’s what a lot of people do. And I’ve been guilty of that. 

So option number one is do nothing. So just don’t create any content as well. That’s what a lot of people do. But you know, for the reasons that I just mentioned, and others that it’s important that it’s valuable, there’s value in actually doing it. So I don’t think doing nothing is a great option. I would argue that you certainly should not do that. So then what’s another option or to create consistent content? Well, you know, every website, almost every site has a blog component, many business websites have one. So let’s talk about that. You know, I find these days most people know they have a blog, and they feel like they should be writing, but they’re not doing it because they’re busy with different things. So you could outsource it that could work for you if you have the resources to pay for that. But it’s hard for them to capture voice, hard for them to create content that is going to be reflective of the way that you think, the way that you strategize the knowledge that you have. So the question is do you write them yourself, you know, you’re busy, you get a lot of things going on. And also, just frankly, creating a blog, updating a blog, it’s no longer the hot thing anymore, it was hot 10 years or so ago, there’s many other channels that you can tap into. So what I’m a big fan of, and it took me a long time to get around to this since I naturally identify as a writer. You know,

I started my career as a writer in presidential letters and messages in the White House. In the Clinton years, I was a speechwriter for governor, California, wrote for Forbes and Huffington Post, an entrepreneur, and all kinds of different publications. And so that’s always been how I identify, but I realized that talking out your content, that is, what I’m doing right now speaking it out, is a lot more effective, because you can get a lot more done. And you can also use it as a tool for networking. So this is very rare. The irony here is that I’m doing a solo episode, I can’t remember the last time I did a solo episode. It’s been years now. And even today, I was struggling over doing it. So most of the time, there’s someone on the other end, whether it’s my business partner, Jeremy, or someone else. And so that’s really the biggest lesson that I want to share is that your content is an opportunity for networking, it’s an opportunity for you to connect with someone else, build a relationship with them, feature them, highlight some of their expertise, and have a great conversation. And it’s also a tool for business development. Because that person, if you’ve chosen them, right, there could be opportunities to work with them. And I look back at my past guest list. And at times, it’s virtually indistinguishable from my list of clients and referral partners and strategic partners. But also people that we refer business to or that we have hired for various different services, because it gives you an opportunity to get to know them. And you might find that there’s someone that you want to hire. 

So you know, when you talk about your client, when you talk about your content, and you generate content that is then become turns into video audio written, you can then take it and turn it into a written content, then it’s the benefits are amazing networking, business development, it takes a heck of a lot less time. You know, when I was trying to create blog posts, at the end of the year, I’d be lucky if I put out a half dozen to a dozen. So oftentimes, it’s just a lot faster to talk it out. You’re building relationships with people, you’re generating content, it’s personal and professional development, especially when you have someone on the other end of the line who you’re talking to, and you’re learning from them. And you’re getting to ask the questions that you’re curious about, that you want to know about regarding their area of expertise. I am, you know, I put out two episodes a week now, for the first many years, I did one per week. So you know, think about it once a week, you’re talking to some intelligent person who maybe they’re the dominant expert in their field. And maybe they’ve written books on the topic. And it’s your opportunity to ask them questions about what you’re curious about. And oftentimes that can be really beneficial for you and for your business. So then, and then the final question is, where do you put it? What do you do with that content? When you’re done? How do you put it out into the world? Now, I’m obviously a huge fan of publishing content in a podcast, you can also take it, take the video portion, and you can put it on YouTube, which is the number two or three largest search engines in the world. So you should be generating content there as well. You can also take that content and cut it up and make little micro content that you share on social media, which just gets you even more exposure.