[Podcast Series] John Corcoran | How to Get More Clients with a Consistent Content Schedule

But the reason that I really liked the structure of podcasting is because, you know, some people come to us and they ask, you know, I’m thinking about doing a podcast, or I’m thinking about doing a YouTube channel, or I’m thinking about setting up an Instagram channel or something like that. The problem with those two ladder solutions is they all your eggs are in one basket with one large tech media company who controls the rules of the road. And if they change the rules of the road you have, there’s nothing you can do about it. Whereas with a podcast, you control your destiny, you own your land, so to speak, you have a feed that then can be fed out to multiple different locations. So rather than you being on rented land, you’re out, you own your own land. And so it’s better to build under that structure not to get wonky, but that’s a much better structure for you. So the bottom line is you talk out your content, your bill In great relationships with people, you are learning, it’s personal and professional development. It’s business development. It’s great. I haven’t even mentioned this yet great referral marketing, because then you have license to ask people, you know, who else should I feature on my show? Who else you know, that would be a great fit, you were wonderful. I’d love people just like you people, oftentimes, they know others who are just like them. And so you can get great introductions to other great prospects for the purposes of profiling and featuring them on your show. And then you take that content that you’ve created. And, you know, you, I’m a big believer also that you shouldn’t be the one doing it, that you should have a good competent team that’s going to handle the pieces and be up to speed on all the emerging new platforms that are coming down. Because there are new platforms emerging all the time, Amazon’s gone big into podcasting. So changes are happening all the time, and you shouldn’t be abreast of that. And that’s also frankly, not the fun stuff. It’s not the highest and best use of your time, the highest best use of your time, especially if you’re a business owner, you should be using the podcast to have great conversations with great people who oftentimes you wouldn’t even otherwise have a chance to talk to. So you do that. And then you turn it into a podcast, you push it across multiple different channels, you push it across onto social media. And that’s, that’s the formula. And what’s wonderful is that it also has that discipline built into it. Because once you get those interviews scheduled, there’s someone else involved, there’s someone else gonna be there in the line, they’re depending on you. And so I love that external pressure of scheduling interviews with other people and I know I’m going to show up for them. I’m much more likely to then even, you know, a solo recording, which is something you can easily push off, you know, when you get busy with other stuff. 

So that’s the basic overview. If you have any questions about this, feel free to email me at [email protected], or our main email address that is monitored throughout the day by multiple team members, [email protected]. If you have any questions, shoot us an email there or connect with me on LinkedIn. And hopefully this was valuable to you all. Alright, take care.

Outro 12:16 

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