Jeffrey Feldberg | Walking Away from a 7-Figure Exit to Land a 9-Figure Exit
Jeffrey Feldberg
Smart Business Revolution

Jeffrey Feldberg is the Co-founder and CEO of Deep Wealth, a company that helps business owners learn how to prepare for a maximum-value exit. He created a 90-day Deep Wealth experience that helps people through the preparation process, which is based on a nine-step roadmap that he created for his own nine-figure exit. 

Jeffrey created his first company — an e-learning company — after graduating from an MBA program at the University of Toronto – Rotman School of Management. Jeffrey rejected the first offer he got to sell his company for seven figures but ended up selling it two years later for nine figures. 

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Jeffrey Feldberg, the Co-founder and CEO of Deep Wealth, about starting and scaling an e-learning company and eventually selling it for nine figures. Jeffrey also advises companies on how to prepare well before a merger or acquisition and how to increase the value of a company.

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Here’s a Glimpse of What You’ll Hear:

  • How Jeffrey Feldberg got into entrepreneurship — and the mentors he had growing up
  • Jeffrey’s experience at the University of Toronto and how he started his first company, Electronic MBA Network (EMBANet)
  • What EMBANet did to help universities and MBA students solve their problems
  • How EMBANet evolved to provide services to businesses 
  • The people who guided Jeffrey as he started his internet business and how he reached out to university deans to serve them through EMBANet 
  • Jeffrey explains how he found his business partner, how he received an offer to sell EMBANet for seven figures, and what he did to get a nine-figure offer
  • How to increase the value of your business before a sale or merger
  • The lessons Jeffrey learned from doing a podcast
  • Jeffrey talks about the peers he respects, those he acknowledges for his achievements, and he shares his contact details

Resources Mentioned In This Episode

Sponsor: Rise25

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep.  Jeremy and John became business partners through podcasting.  They have even gone on family vacations and attended weddings of guests who have been on the podcast.  

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Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14 

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

All right. Welcome, everyone. John Corcoran here. I am the host of this show. And it’s such a privilege every week to talk to smart CEOs, founders and entrepreneurs of all kinds of companies ranging from, take a look at my recent interview with the original CEO and co-founder of Netflix. We’ve had Activision Blizzard, Lending Tree, OpenTable, Ace Software, and so many more. I’m also the co-founder of Rise25, where we help connect b2b business owners to their ideal prospects. 

And today’s guest is Jeffrey Feldberg. He is the co-founder and CEO of Deep Wealth, which is a company that helps business owners to learn how to prepare to exit their business for maximum value. And boy does he have credibility in this area. He actually created this 90 day deep wealth experience that helps people through that preparation process, but it’s all based on this nine step roadmap that he created for his own nine figure exit. So we’re going to talk a little bit about the fact that his first company, which he created after he graduated from the MBA program. It was an e-learning company. And interestingly, the first offer was to sell it for seven figures. Two years later, he ends up selling it for nine figures, so amazing to hear how that evolves. So we’ll dive into that. 

But first, this episode is brought to you by Rise25, where we help b2b businesses with getting clients referrals and strategic partnerships done via podcasts and content marketing. If you’ve ever been curious about how to do that, contact us go to, or you can email us at [email protected]. Alright, Jeffrey, pleasure to have you here. And I want to ask you, as I asked a lot of my guests, you know, were you one of these kids who’s just out there hustling working hard. You knew you wanted to make a buck from a young age, doing a lemonade stand for your kid on your parent’s lawn on the weekends? Or were you someone who got into entrepreneurship a little bit later.

Jeffrey Feldberg 2:33

Hi, John. Firstly, thank you so much for having me on the show and for the listeners. It is terrific and an honor to be here. So John, an answer to your question. Looking back and growing up as just a young kid, I loved the business. I would just dream of the day when I would have my own business. I remember my father, probably only 10 or 11. My father was just one of those guys who would buy everything from an infomercial that he happened to see. And when one morning the next morning Jeffrey said, I found this really good book for you, I think you’re gonna like it. And it ended up being Think and Grow Rich from Napoleon Hill is his whole package that he had bought. And that just caught me on my way. So through high school, I got involved in selling water purifiers through some multi level marketing, created a video production company through a high school and into a university, early University. But always fascinated about business. And I because I just love people and helping people. And really, when you think about it, being a business owner, you’re solving problems, you’re helping people, you’re helping people get enough people to get what they want. And eventually through that process, you can get what you want. And so to answer your question, John, I was just always fascinated with business.

John Corcoran 3:49

And I’d love to hear about this water filtration business. Was it just a wild success right from the get go?

Jeffrey Feldberg 3:55

was at a wild success. You know, I cut my teeth on that. My, my, my family really loved me and my friends of the family who would see me do these demonstrations. And you know, just a quick story. I remember one time I was at a neighbor’s house and I was demonstrating. I know, I always knew this and it didn’t come naturally to me and you know, kids, they don’t have any filters. So one of the kids was there and he said Daddy, why is Jeffrey’s head so wet with water and I was just you know sweating and you know giving this presentation so but it taught me how to have conversations how to tell stories and what business was really all about. That’s amazing. Did other than your father buying things off of infomercials?

John Corcoran 4:39

Was he a mentor to you? Or were there other members of the family or the neighborhood that you learn from at a young age or is it you just kind of like being drawn to it and figuring it out as you go along and reading it all from books.

Jeffrey Feldberg 4:55

I’m really fortunate I had two superheroes too. mentors for me in business, my father and my father’s brother, my uncle, they’re entrepreneurs and look, you know for for myself first generation I came from a family of immigrants things were not easy when when they came to this country and they really sacrifice everything for myself, my my family, my cousins, you know everyone to do that. But I had both of them where I am today. I stand literally on the shoulders of giants because of these two men who helped guide me and instill values in me of working hard and doing the right thing, helping people to make a difference. Now,

John Corcoran 5:42

alright, so take me back to 1995 you’re graduating, you get your MBA, and you’re graduating and you go and did you immediately decide that you’re going to start a company or because a lot of you will walk out of MBA program they go and you know, work in the corporate world, but but take me back to what your time horizon and your your, your your state of mind was like, at that time?

Jeffrey Feldberg 6:06

For sure. So it’s one week before graduation in my MBA program, and I’m still a kid. You know, I was young when I got into the MBA program. I was one of the youngest kids in the program or people in the program. It looks like you went straight to you and straight from college. I went straight from undergrad into the MBA program. And I mean, that’s a whole other story because originally I wasn’t in the program. I called up the director and said hey, before you say no, look me in the eye. This came from multilevel marketing. There you go. I like you know, tying everything in John, look me in the eye before you say no. 

John Corcoran 6:40

Have the conversation with me and and so should you go down, you go down and meet with the person