[Podcast Series] Dr. Jeremy Weisz | Podcast Production Companies: How Do You Choose Which is Right For You?
Smart Business Revolution

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Dr. Jeremy Weisz, his Co-founder at Rise25, to discuss some of the key questions new podcasters need to ask themselves before choosing which podcast production company to work with. They also compare doing everything in-house versus working with an individual person or agency, the importance of considering one’s goals, and how Rise25 works with its clients.

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Here’s a Glimpse of What You’ll Hear:

  • The essential questions you should ask yourself before starting a podcast
  • Question 1: Should you handle podcast production in-house or hire an agency?
  • Question 2: Do you want to hire an agency, one person, or a team?
  • Question 3: What is your overall goal for doing a podcast?
  • Question 4: What is the track record of the podcast production company or person you are considering using?

Resources Mentioned:

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. 

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work. 

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep.  Jeremy and John became business partners through podcasting.  They have even gone on family vacations and attended weddings of guests who have been on the podcast.  

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships. 

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? 

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

Hey, everybody, John Corcoran here. I am the host of the Smart Business Revolution Podcast. What’s it called? Smart Business Revolution Podcast. I’ve only been doing it for about 10 years. This is a live episode, so you get the benefits of my flubs. And I’m here with Dr. Jeremy Weisz of the Inspired Insider Podcast.

Jeremy Weisz 0:59

That’s why we say John, you know, it’s a real conversation. We don’t really cut anything out. And mistakes happen and who cares?

John Corcoran 1:07

Exactly. People love being a fly on the wall. I think that’s why other audio platforms have taken off recently because people like to hear authentic conversations in today’s scripted world. So we’re gonna be talking in this episode. This is the first part of a two-part episode. So it’s a live episode, we’re talking about podcast production companies, how do you choose a podcast production company? What are the types of questions you should be asking yourself before you make the choice to start a podcast and use a podcast for your content marketing, for your business development, for your rural marketing, for JV partnerships, all those things that every business should be doing? I am the co-founder of Rise25, where we help connect b2b business owners to their ideal prospects. If you are thinking about starting a podcast, if you’ve ever thought about starting a podcast, if you have a business where you need to do business development from time to time, it where you want to get more referrals in the door, if you’re interested in more lead generation, a podcast and content marketing is the solution to many of those challenges. So you can learn more by going to rise25.com or email us at [email protected]

Alright, so let’s dive into it. Jeremy, into this subject matter. Now, you’ve been doing this for 12 13 14 years, you’ve been advising different companies on how to leverage a podcast. So we’ve really drilled down and I want to cover an overview of the types of questions we’re going to address in this episode, and in the next episode. So first of all, the questions that you should ask yourself, first of all, kind of a foundational question, should you handle it in-house? Or should you hire an outside company? To help you with handling that we’ll talk about the pros and cons of that? Do you want to hire an agency? Or do you want to hire one person? Or do you want to hire a team of people? We early on, use those different options, and we can talk about the pros and cons of those different approaches. You want to ask also, what is your overall goal of doing a podcast? It’s a hot topic right now. It’s a hot strategy. A lot of people are starting podcasts. I heard the other day that in 2020, the number of podcasts doubled. In the year, the pandemic, the number of podcasts doubled, which went from 1 million to 2 million podcasts out there. So the question is, what’s your overall goal? 

Yeah. Next question. What is the track record of the company that you’re considering? Using? What’s their track record? With podcasting? How long have they been in the game? Did they just start a year ago? And now they’re turning around and helping others? Or have they been in the game for a while, we have about 20 years experience. So we can talk a lot between the two of us with 20 years experience, we can talk about the things we want to look for in that area. And then in part two, we will talk about will the company that you use take ownership over ensuring that you get ROI. That’s a really critical, important question that you want to ask. And also does the company that you are considering using have a methodology or repeatable system, a proven repeatable system for building a successful podcast? So we’ll talk about that as well. Alright, so Jeremy, let’s go to the first foundational question, which is handling it in-house versus hiring an outside company? Let’s talk about some of the pros and the cons of handling it in-house.

Jeremy Weisz 4:29

I think you know, I love for you to tell the story about seven episodes.

John Corcoran 4:36

Yeah. So this was about six or so years ago. And Jeremy and I had just become business partners. We hadn’t been business partners for too long. And I really admired his experience because he was involved in one of the early successful business podcasts help build all of their systems and when you came in.

Jeremy Weisz 4:58

Not all but a lot. I can’t take credit for all of it.

John Corcoran 5:00

Okay, and but, you know, we said we both had been podcasting for about two years, we connected and knew each other through podcasting. And, you know, one year at the end of the year, I look back and I realized I only published seven episodes throughout the entire year, because I was stuck. I was the choke point, I was preventing my podcast from being successful. And I turned to Jeremy and I said, You know, I only put out seven episodes, this must be a weekly podcast, what am I doing wrong? Can you help me with this, and he took a look at my systems, he said, you know, what’s failing you is both the strategy and also the production, both pieces, you are stuck as the bottleneck, you are preventing it from being successful, you need to revamp all these different systems. And he helped me to do that. I’m going to revamp all that. And the very next year, I put out 52 episodes, one per week. And it probably took me less time than putting up the seven episodes did, because it was far more effective. So that’s just kind of an overview of how it really is a critical difference in the success of your podcast, how you handle the production and the strategy. Both of those are interrelated.

Jeremy Weisz 6:11

Yeah, I think it goes into kind of handling in-house, right? So in that situation you are handling it in-house. And so there are pros and cons, right? A con would be, you know, you’re the bottleneck, you were the project manager of everything, it was taking a lot of your time. And it was not the best use of your time to try and project manage all of those last little pieces, even though you were smart, in not doing all the little pieces, like some people actually say, Well, I love doing video editing. Am I great? It’s, I’m glad you love it, but I don’t think you should be doing it. Or whatever. You’re a writer, you know, wrote for the White House under Bill Clinton and the governor of California. And, you know, you even are like, I shouldn’t be writing these things. Right. Right. And so sometimes our greatest strengths become a weakness and but you realized, you know, I shouldn’t be doing these things I need I, I have other things I need to be doing. So you did do a good job of like, Okay, I know, I shouldn’t be handling this, but you were still overseeing it. And so that was that’s a con because you are focusing on it in your project managing it. And sometimes when we’re talking to people, John, they don’t value them, they don’t put a value on their time. They’re like, Oh, cool, I think I can maybe say so a pro people may go, Well, you know, a pro keeping in houses, maybe I’ll save some money, I maybe have someone who has extra hours, I can give it to them or kind of delegate it. You know, there’s a multitude of things with that, which is well, do they have the expertise. And then you have to also project manage that person. So some of the people we talked to, are not valuing their time in the equation of project managing it.