[Podcast Series] Dr. Jeremy Weisz | How To Get More Exposure by Appearing on More Podcasts
Smart Business Revolution

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Since 2011, Dr. Weisz has also been running his own podcast, Inspired Insider. Through those video interviews, he features top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. Dr. Weisz also founded a nutritional supplement business and continues to run his chiropractic and massage facility, Chiropractical Solutions & Massage.

In this episode of the Smart Business Revolution Podcast, Dr. Jeremy Weisz, host of the Inspired Insider podcast, joins John Corcoran, his Co-founder at Rise25 Media, to share their best strategies for increasing exposure by appearing on other podcasts. They also talk about sending personalized outreach messages, the benefits of having your own podcast, and their advice on being a good podcast guest. Stay tuned.

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Here’s a Glimpse of What You’ll Hear:

  • Dr. Jeremy Weisz and John’s cold outreach strategies
  • What to consider when hiring someone to do your outreach 
  • How having your own podcast helps you to appear on more podcasts
  • How to be a good guest on a podcast — Dr. Weisz and John’s advice on knowing what stories to share 
  • How to add value to a podcast host following an interview
  • John explains how Scott Anderson from Doubledare Executive Coaching helps entrepreneurs with their businesses
  • Where to learn more and get in touch with Rise25

Resources Mentioned In This Episode

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. 

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? 

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:01 

Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40 

All right. Hey, welcome everyone. John Corcoran here. I’m the host of this show. This is a live episode. It’s actually a live joint episode, we’re gonna publish this over on Smart Business Revolution and also Dr. Weisz? 

Jeremy Weisz 0:52 

Inspired Insider.

John Corcoran 0:54

Dr. Weisz, how are you doing this morning?

Jeremy Weisz 0:56

We have a great show for today.

John Corcoran 0:57

That’s right. This is a topic that we get asked about a lot, which is, how do you get more exposure for your company, for your personal brand for your business, get in front of clients, using podcasts and getting interviewed on more podcasts? How do you get yourself interviewing on more podcasts? And so we have a multi-part answer for that, including some of the best guests, etiquette and how to make it a very successful activity, how to get more podcasts, and how to take it even further. So we’re gonna hop into that in a second. But first, you know, I’m the host of the Smart Business Revolution Podcast. I talk with smart CEOs, founders, and entrepreneurs, all kinds of different companies, check out my archives, and check out the Inspired Insider archives as well. You Jeremy, you’ve had the founders of P90x, what else?

Jeremy Weisz 1:52 

Atari, Xbar, Big League Chew, and many others. And you’ve had?

John Corcoran 1:55

Yeah, co-founder of Netflix, we had Activision Blizzard, LendingTree, OpenTable, Ace Software, so many different, great guests. Check out our archives, because there’s some great advice in there. And we are also the co-founders of Rise25, where we help connect b2b business owners to their ideal prospects. And first, I want to give a shout out to Scott Anderson and Doubledare Executive Coaching. I’ll tell you a little bit. He’s been really instrumental. He’s an amazing guy, amazing entrepreneur, and a coach and I’ll tell you about him in a second. 

But first before we get into that this episode is brought to you by Rise25 Media where we help b2b businesses to get clients referrals and strategic partnerships with done for you podcasts and content marketing, if you’ve ever been curious about starting a podcast, and benefiting in the way that we have, from having great conversations with great people in your industry, influencers, clients, referral partners, strategic partners, I have told people for the 11 years that I’ve done this, that everyone should do it. Because even if you’re not the next Joe Rogan, you don’t need to be the next Joe Rogan, you can build an amazing amount of value for your life. So check us out at rise25media.com or email us at [email protected]. Alright, Dr. Weisz, let’s dive into this. So the topic is for today, how to get exposure by getting more podcasts. And first, let’s just start with a really broad question. But how do you do it? How do you get on more podcasts? How would you slice and dice this one?

Jeremy Weisz 3:23

Yeah, so we’ll walk through three things on this particular topic. One, you could do cold outreach, right, too. You could hire someone else to do outreach, whether it’s cold or warm, maybe they know a bunch of people. And three is having your own podcast, and we’ll talk about how that can lead to being on more podcasts itself. So we’ll start off with the cold outreach piece. Yeah, you know, this is a whole different topic in itself, you know, and it kind of lends itself to copywriting and direct response marketing, I think, you know, I’ve, I had and I went on a stint of having some of the top copywriters and direct response marketers in the world on my podcast, I’ve interviewed over probably over 110 of them. And so I’ve learned a thing or two and I studied their materials. And so cold outreach. What do you do, when you are reaching out,

John Corcoran 4:21

it’s really about breaking through all the noise that’s out there. If you’re reaching out to someone and you’re pitching yourself, I think what people don’t realize is that once you’ve been doing a podcast for a little while, you start really getting a lot of incoming solicitations from PR people from individuals from companies. And so you really have to break through, you know, kind of stand out and amongst all that noise so how do you do it?

Jeremy Weisz 4:46

Yeah, I mean, the biggest thing that stands out with collaboration Neil, you can verify this or not, John because we get lots of incoming emails for our shows, is personalization. You know, if someone emails me something personal, you can tell if someone looked at the show, they looked at the gas, they looked at me, they looked at LinkedIn, sending something very personal cuts through the clutter, you know, at least someone put some effort into it. And when I send outreach to people, the same thing I look in, try and connect on a personal level with them and look at me or wherever they went to school where their jobs were anything.

John Corcoran 5:24

Right. Yeah. So go ahead. And I have to say that people, there are a lot of people that do kind of a lazy version of this. And it’s so formulaic, you can see it from a mile away. And it looks like this. I love your podcast, I particularly love that episode with the most recent episode, like in the first line of the outreach message, and then pivot to I think this person would be a great guest on the podcast. And they immediately move into, you know, their client, and you can tell very, you know, very, very quickly that that’s the real reason that they’re contacting you. So how would you do that better?

Jeremy Weisz 6:05

I mean, first, I’ll give credit to those people, at least they’re doing some personalization. So it’s, you know, which is better than most. So even though I think I got one the other day, maybe last week, I can’t remember. But they did do that. And I was like, it could have been formulae could not, but I’ll give him credit for at least personalizing it. And

John Corcoran 6:26

or at least pick an episode that’s a little bit further into the archives, not just the most recent one that was published.

Jeremy Weisz 6:32

Yeah, I mean, what I would do is I would probably include that. And I would just look actually at their LinkedIn profile, and see something, connect with them and find something that stuck out. Because let’s say most people just did exactly what you said, John, you don’t want to do what most people are doing, which is just taking their podcast name and their recent episode, but most people don’t like John I saw I used to live in, in Maryland, you know, actually, I went to Maryland and it snowed. That is something you mean, yeah. It’s not that day, and everything shut down. I’m from Chicago. So I’m like, What’s going wrong with people in Maryland, which actually happened? But, um, so something personal that’s maybe not on their podcast page?

John Corcoran 7:13

I think that sounds like great advice. Yeah.

Jeremy Weisz 7:15

And the other thing is from the cold outreaches, you know, finding why you as a guest relate to their show. And finally, I saw that these couple people actually, I could speak to this topic or something related to kind of pivoting into your story and why you’re a fit for the show.

John Corcoran 7:35

Right? Yeah, I agree. Yeah. And, and, you know, the savvy ones do that, they customize it, they make you unique, or they listen to some actually listened to some episodes, and, you know, have a way of connecting it. So that’s option one. Option number two, is hiring someone to do it for you. Let’s talk about some of the pros and cons.

Jeremy Weisz 7:55

Yeah. I mean, you know, it’s funny, because you and I probably make five to 30 introductions every single day. And, you know, you could hire someone. Um, and and you when you’re hiring someone, you’re hiring them, because they probably already have an amazing network of people that they can reach out to, and they already know this, they’ve already done the research on those shows, they already know if it’s a fit or not. So, you know, we’re big, we’re a big advocate for hiring for someone’s skill set. And you’re not just saying, oh, it took them only a day to give me a 10 podcast, right? But really, it took them 10 years because they built up those relationships over a 10 year period. So yeah, maybe they get quick results for you. But it took them a long time to build those relationships. And same thing with us when people when we’re introducing others to say Oh, like, we may get them on, like a couple shows that they want to get on. It’s because we built relationships, and we see it as a fit for that guest. And with that show.

John Corcoran 8:56

So the really good podcast booking agencies have done a good job of that, thinking through where it’s a fit, and they’re not going to recommend someone who’s not a good fit. They’re not doing spray and pray.

Jeremy Weisz 9:06

Yeah, it’s their reputation in the end, because if they set you up with someone Great, well, next time you email them, or they email you then they know Okay, this was great. Last time, it’s going to be great again. So yeah, I think we’re, you know, hire for the specialization that you need. Because it shortcuts Yeah, it may cost you some money, but it shortcuts the process, it’s gonna save you a lot of time. Right? Right.

John Corcoran 9:28

So that’s option number one is cold outreach. Option number two is hiring someone to do it for you. Option number three, is to have your own podcast, and why would that help you to get on other podcasts

Jeremy Weisz 9:43

and people love? You know, John, we get this question a lot, which is, Jeremy, why would I have my own podcast? It’s so much easier just to go to other shows. Like I don’t have to do any preparation. I just showed up. They do that, you know, they then you know, put it on. The platform’s and everything like that, why would I even bother to have my own show? It’s a great question. What do you say to people?

John Corcoran 10:06

I have a long answer to that. But the short version is, when will one when you have your own show and you’re interviewing others, you have an unlimited list of people who you can connect with build a relationship with network lit with, you’re leveraging the principle reciprocity, because you’re actually delivering value to them by giving them exposure, putting them on your show. Whereas if you’re only connecting with people, by being a guest, on other shows, you’re limited to the small universe of people who have a podcast, in terms of your networking strategy in terms of the people you’re building relationships with. And it’s also more in their hands.

Jeremy Weisz 10:41

Yeah, you’re exactly right, you’re limited to now your destiny is in their hands,