[Podcast Series] Dr. Jeremy Weisz | How To Get More Exposure by Appearing on More Podcasts

John Corcoran 10:47

right. But I love both. Truthfully, I love having my own podcast, and I enjoy going on other shows as well. And the way that having your own podcast helps you get on other shows, is you can reciprocate with one another either direct reciprocation or you know, sometimes, you know, you might interview them, and then see if it’s a good fit for you to be a fit on their show. I was on one of the Shark Tank podcasts A while back. And that was the way that I did it. You know, I was on their show, or I had the co host on my show. And then they reciprocated and had me on their show.

Jeremy Weisz 11:21

Yeah. So I like when you have control of your destiny, and you can, like you said, you have, you know, the whole pool of people that you can have on your show. But then you can also have people in you know, having another person who has a podcast is great, too, because, you know, when they have lots of connections, right? And when someone comes on my show, I say, Hey, I’m happy to introduce you to other people. Right? And that and you You’re the same way. Yeah. And we have them on they’re kind of become I consider them a friend when they come on. And I’m happy to introduce them where it makes sense. Now we always do a double opt-in intro. So it’s not, you know, imposing on someone else to always ask them first. But the podcasts have a great network of people they know.

John Corcoran 12:09

Yeah, and there’s also a shared camaraderie when I introduced two of my past guests to one another. Because there’s kind of a connection, I will frequently give them the link to those episodes, so they can check it out. They can learn about one another before they hop on a call together. Alright, so that’s great. So then let’s also talk about how to be a good guest when you are on another show. And Jeremy, you spent years as a senior producer for one of the early groundbreaking successful business podcasts helping prepare guests to be successful on that show. So talk a little bit about how to be a good guest.

Jeremy Weisz 12:48

Yeah, so there’s two ways to be a great guest. And it’s during the show and after the show. So we’ll talk about the show for a second. And during the show. It’s really simple. And you know this because of your dad’s work in the entertainment business, which is to tell great stories, right? All good books, TV shows, movies, what we love about them is telling great stories. And that goes into thinking about if you are going to be a guest on a podcast, think of some interesting stories that you can tell on that podcast and not really be general like real specific about that story, right? Because people will remember that real specific moment. And so it also could be I don’t know, if you want to go too controversial, but obviously, you know, something that’s a little bit different than the normal, and it’s also in the hands of the interviewer as well but make their job easier, right? Like when I add Nolan Bushnell as an example. You know, I did research on him. I don’t know if he was gonna, you know, come in and tell a bunch of he was one of you know, Steve Jobs as mentors Nolan Bushnell founder of Atari.

John Corcoran 13:56

And Chuck E, Cheese 

Jeremy Weisz 14:00

Chuck E. Cheese. Yeah, so obviously I did research. So I don’t know if he would have mentioned it otherwise, but he was one of Steve Jobs’ mentors and in, in his book, which I listened to ahead of time, he talks about how Steve Jobs offered him $50,000 for 33% of apple. Okay, and maybe you would have brought it up? Maybe not, but I didn’t want to leave it to chance. So I asked him. Um, I know that he offered you 50,000 for 33%. Why did you say no to that? And so if he had that story in his arsenal, you know, if you have some, like certain interesting stories, bring it up, you know, anyways, and people will want to listen to that, like, Oh my God, that’s crazy. Or so think about what you may go through in the timeline of your journey. And what has been kind of out of the ordinary crazy or what’s a good story?

John Corcoran 14:56

Yeah. The other thing I want to say is that you want to really think about About deliberately about what stories you want to tell, because you can’t possibly share every nuance about your life, you’ve lived a full life. And you’re a multi dimensional, but most people are going on a podcast because they have something to promote a business, a personal brand, a company, something like that. So think about what’s the narrative that you want to put out there, because it’s, it’s probably not the complete narrative. It’s not every nuance about your entire life, because some of them are just unrelated to that larger narrative. And so think about how those stories that you do tell, relate and reinforce the message. And the purpose of why you’re going on the podcast. I can’t emphasize that enough, because you hear people go on podcasts, and they tell stories. You can, you can go on and you can have diarrhea of the mouth, and you can tell whatever stories, but it may not help to achieve the ultimate goal, the ultimate reason for doing it. 

Jeremy Weisz 16:01

Yeah, that’s a good point.

John Corcoran 16:01

So let’s take the last piece. Last one we want to talk about is how to take it further. Okay, so we’ve talked about how to actually get on other podcasts, we talked about how to be a good guest. Now we’re talking about how to take it further. What are some things that you should do after the interview? Jeremy?

Jeremy Weisz 16:22

Yeah, I mean, taking it further also means being a great guest, and also means, you know, continuing that relationship with the host, hopefully. And, you know, the things are, you know, John, what makes a great guest for you after the show, it means they share it, they take it, they share it on LinkedIn, they share it on Facebook, they share it on their social channels, tag you in it, so that you can share it. I mean, we are doing those things also, right, we’re taking it and we’re posting about them, but when they’re sharing it and tagging other people to watch it and see it, and then putting it in there. If they have an email list, put that in there and send it to their email list. Hey, check it out. So, you know, it makes both of the energy and time of both those people go a lot further with putting on social media and emailing out. And that goes a long way. I mean, I don’t know. Not every guest is going to do those things. Surprisingly.

John Corcoran 17:19

Yeah, yeah, absolutely. Yeah. And it is so appreciated when you work really hard to create a podcast to interview someone to prepare beforehand, when they’re prepared. And then afterwards, they help you to promote it, they don’t just leave it on your shoulders. And then also, you’re just like any thoughtful individual, you think about what else can How can you be helpful to that person? Are there certain types of introductions of their certain types of guests, which would be a good fit, that they could introduce you to? I think about those sorts of things, when I’m on, and then taking it even further, how can you take that relationship further? If it’s a fit? Of course, you know, not everyone is expected to click with everyone else. But if you find a good connection with that person, are there ways in which you can collaborate? Are there synergies between your businesses? Are there ways in which you know once as we get back into a world of the living where we’re interacting with one another, and physical spaces, again, you know, attending conferences and events and stuff like that? or traveling again, going to someone else’s city? Can you meet up? Could you meet up and you know, and organize a dinner or attend dinner or go to the same conference? And then finally, just some wisdom, advice and wisdom? Is there anything else specific that you can give advice or wisdom that you can provide for that person? That’s another one.

Jeremy Weisz 18:38

Yeah. Yeah. I mean, I’ve had guests, you have a guest that afterwards, they were so gracious, and I still remember those guests. And they go, Oh, you know, here’s, you know, nine people that I think maybe I, you know, that are in my network, they’ll be really good for your show. And it’s also a gift for them, because then they can say to their friends, hey, I met Jeremy’s a super nice guy. And his show was fun to go on. And make an introduction there.

John Corcoran 19:08

Yeah, yeah. And finally, of course, if you’ve been a guest on someone else’s show, and you haven’t had that person, if you have your own show, and you haven’t had that person yet on your show, invite them to be a guest on your show. Or if you don’t feel like it’s a good fit, perhaps you introduce them to someone else to another podcast, where it would be a fit. And I think it’s okay to say to people, to be honest, you know, you know, I don’t know if it’s the best fit for you to be on my podcast. However, I do appreciate you having me on mine, I mean, on yours. And I’d like to introduce you to someone else where you can appear on this other podcast where it would be a fit, I think that’s fair to say.

Jeremy Weisz 19:50

Yeah, I mean, we’re all focused on different things at different times and the types of companies and guests so it may not be a fit now, but maybe a fit in the future.

John Corcoran 20:01

Yeah. Final thoughts, Jeremy on how to get more exposure by appearing on other podcasts?

Jeremy Weisz 20:09

No, I think we hit all the points. I mean, really, it is about giving to the other individual. And it’s about showing up the best you can for that show and just put yourself in their shoes. And if you were them, what would you want? You’d want someone to come on that was a fantastic storyteller and then also to promote it afterwards.

John Corcoran 20:29

Right, right. Final shout out for Scott Anderson and Doubledare Executive Coaching. Speaking of podcast cast, Scott and I first connected. He was a guest on my podcast, and has shared lots of great wisdom with us. And if you’re looking for an experienced coach, he’s been in the trenches as an entrepreneur, helping you break through business plateaus got to understand a double, dare executive coaching offer really a proven system for scaling your life, your business, he has 30 plus years experience as a proven entrepreneur started over a half dozen companies also has a master’s degree in clinical counseling. I really don’t know anyone who’s got that quite that background of experience really amazing. Check out Double Dare you.us that’s Double Dare y o u.us. They’ve got a quick online assessment there and you can schedule a free business blueprint from Scott. And finally, Jeremy, where can people go to learn more about us and Rise25?

Jeremy Weisz 21:25

Yeah, they can go to rise25.com to check out more. There’s a video there. We talk about podcasting. And you could always email us if you have questions about anything related to podcasting, and you could check out more episodes of Smart Business Revolution. He’s got some great archives and then Inspired Insider as well.

John Corcoran 21:44

And support and rights 25 media.com. That’s the email. Thanks, everyone. Have a great day.

Outro 21:49

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