Todd Herman | How to Use Alter Egos to Improve Your Performance in Business and in Life

Everyone wants to perform at a high level.

Millions of dollars are spent every year on books, coaching, and other training by people seeking to perform better.

And yet, often what holds us back from top performance isn’t our skills, training, or equipment.

It’s in our head.

So what do you do about it? How do you make yourself a top performer – and control your own mindset in the process?

Todd Herman has the answer.

Todd is an author, performance advisor, and entrepreneur with over twenty years of experience assisting professionals increase production and achieve wildly outrageous goals. Todd’s new book The Alter Ego Effect is now a Wall Street Journal Best Seller.

The power of using an alter ego, Todd believes, is what can pull us out of a slump.

In this episode, Todd joins John to talk about adopting alter egos, how he came to his profession, and the time he met Bo Jackson.

In this episode, we also talk about:

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  • The Difference Between Todd and the Typical Self-Help “Guru”
  • Why Affirmations Sometimes Cause Depression
  • What Todd Means by an Alter Ego
  • How Todd’s Book The Alter Ego Effect Set a Record
  • Why Todd is the Go-To Person for High-Profile Athletes
  • Todd Didn’t Invent Alter Egos, it is a Part of Everyone
  • Which Sides of the Brain We Need to Access for Alter Egos
  • The Time Todd Met Bo Jackson
  • Who Bo Jackson Used as an Alter Ego on the Football Field
  • How Cicero Coined the Term “Alter Ego”
  • Self-Doubt Can Inadvertently Become Part of Your Personality
  • Humans Inherently Have Many Selves
  • Why Todd Needed an Alter Ego
  • The Power of Using an Alter Ego in Your Daily Life
  • How to Be Concise When Telling Your Origin Story
  • Clarity is the First Phase in Working at a High Level
  • Developing a Theme for Your Origin Story
  • Peak Performance is Found By Focusing on the Process, Not the Outcome
  • Having a Clear Goal is Key to High Performance
  • Who Todd Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, the done-for-you lead generation service to get you a steady flow of new leads, prospects, referral partners and strategic partners coming in the door every month, month after month.

Rise25 Media was created by myself and my business partner, Dr. Jeremy Weisz, and is part of our mission to help connect more entrepreneurs with their ideal prospects and referral partners.

We do this through lead generation and proactive outreach, and we do this through our done for you podcast service, which is the #1 thing I’ve done in my business and life.

To learn more, book a call with us here.

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Episode Transcript

Announcer  0:01

Welcome to the smart business revolution, revolution, revolution, revolution, Revolution, the revolution

the revolution going on right now.

Dush Ramachandran  0:14

Welcome to the Revolution, the smart business revolution podcast where we asked today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now now, your host for the revolution. JOHN Corcoran.

John Corcoran  0:40

Alright, welcome everybody. My guest on the show is Todd Herman. He’s an author. He’s a performance advisor and an entrepreneur for 20 plus years. His training company Herman, performance systems has focused on helping achievers ambitious people, athletes, entrepreneurs, CEOs to really achieve wildly outrageous goals. While

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