Rodolfo Salazar | Helping Brands Grow and Scale To Over 70 Countries
Smart Business Revolution

Rodolfo Salazar is the Founder and CEO of IdeaWorks International, Qudox, and iDigital Studios. IdeaWorks International is a 360-degree innovation and digital transformation agency that builds and generates competitive advantages and commercial opportunities from new technologies and digital media. Qudox is a disruptive company that focuses on performance marketing for businesses that need to aggressively scale customer acquisition using digital technologies and branding. iDigital Studios helps brands connect with Hispanic consumers through technology and creativity.

Rodolfo has more than 20 years of experience working for global technology and telecommunications companies and has managed teams and initiatives in more than 19 countries in the Latin America region. He is also a Board Member of the Entrepreneurs’ Organization in El Salvador.

Rodolfo Salazar, the Founder and CEO of IdeaWorks International, Qudox, and iDigital Studios, is John Corcoran’s guest in this episode of the Smart Business Revolution Podcast. Rodolfo explains how he helps brands grow and scale, the lessons he learned from supermodel Tyra Banks, and the benefits of being an EO member.

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Here’s a Glimpse of What You’ll Hear:

  • Rodolfo Salazar talks about his three companies
  • How Rodolfo has been helping a client grow her business
  • What Rodolfo learned from attending his first GLC event and his advice to business owners on participating in EO events
  • Where to learn more about Rodolfo’s companies

Resources Mentioned In This Episode

Sponsor: Rise25

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:00 

Welcome to the revolution, the Smart Business Revolution Podcast, where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

Hey everybody, this is John Corcoran with Dr. Jeremy Weisz. And this episode is a little bit different. This is a live interview that we recorded at the Global Leadership Conference from Entrepreneurs Organization, where some of the best entrepreneurs from around the globe gathered in Washington DC, to share ideas and to learn about entrepreneurship. And of course, this episode is brought to you by Rise25, where we help b2b businesses to give to and to connect to their dream 100 relationships and partnerships, helping you to run a podcast so that it generates a referral pipeline and ROI.

Jeremy Weisz 1:14

Yeah, I mean, John, after both of us have been podcasting for over a decade, the number one thing in our life is relationships. And we’re always looking at ways to give to our best relationships. And we found no better way to do that over the past decade than to profile the people in companies we admire and shout from the rooftops what they’re working on. And this interview is no different. So if you’ve thought about podcasting, you should go to rise25.com to learn more, or email us at [email protected]

John Corcoran 1:41

Thanks, everyone. Enjoy the interview.

Jeremy Weisz 1:43

Enjoy.

John Corcoran 1:58

John Corcoran, and we’re live here at Global Leadership Conference being put on by EO Entrepreneurs’ Organization. This is brought to you by Rise25 where we help b2b companies to start podcast and do content marketing. And I’m here with Rodolfo, who is here from El Salvador, all the way from El Salvador. And tell us about your companies.

Rodolfo Salazar 2:15

Well, I have three companies. One is IdeaWorks International. The other one is Qudox, which is a quantum paradox. And I have iDigital Studios, which focuses on the Hispanic market in the US.

John Corcoran 2:29

Okay, great. And we were just talking a second ago about your growth marketing company, you had a particular client that helps teach chefs and we’re helping them through the pandemic. Tell us about that one.

Rodolfo Salazar 2:40

Yeah. So this person, she lives in Spain. And what she’s doing is she devised this, this strategic course, to help any restaurant turn around from the pandemic, and just re-redo whatever they have done, and recreate the restaurant. And what we have been able to do is we have been able to push her curses to around 72 different countries. And now she is actually growing on 30 to 35%. Rate every month. In terms of new customers, this is a very specific customer because you need to find this audience which is scattered around the world in and it’s not just chefs, but people that want to build a new restaurant, or people that had a restaurant, and that was destroyed by the pandemic. So it’s been it’s been a great journey for us with her. And I think that right now, what she is doing dishes trying to actually do specific version for people that want to do ghost restaurants, which is just have all this specific, different ways of showing your restaurant with a front end with the same back end got it got to end. 

John Corcoran 4:14

So we’re here at Global Leadership Conference. Is this your first one? How many have you been to before?

Rodolfo Salazar 4:20

This is my first Global Leaders Conference? And it’s been amazing. It’s amazing. What are some of the highlights? For me? I would say each one of the conferences have had had a highlight. The first one actually taught me to see that my mind is my first constraint. And that I need to go beyond that constraint. And there’s there are ways of doing it. And they taught us this way of just bypassing that frontier or that barrier that we have the second one and it kept in my mind. It was a very A nice surprise to hear a supermodel that I thought that she was done to talk Tyra Banks. Tyra Banks. Yeah. And and what she taught me once. Is it many things, but this one just stuck in my mind which is different is better than better? Yes.

John Corcoran 5:18

She said that that was a great one. Yeah,

Rodolfo Salazar 5:19

Yes. And really, if you go out in the market today, there are so many options that you really know. You really need to know how to be different. And how to differentiate from the rest of the people permanently. Yeah. Or else you just will go down the drain with the rest of the companies that are just disappearing.

John Corcoran 5:41

And then final thought for anyone watching at home. What would you say to them? If they haven’t been to GLC before? What would you say to them?

Rodolfo Salazar 5:48

This is an amazing community that you can come and feel automatically in in the same level of trust with the same level of intimacy. And I really liked the word that I heard yesterday what which was instant see. So it’s instant intimacy. And this is the only place you can find this is here in E O. And being intimate with anyone that you talk to in this conference was really refreshing.

John Corcoran 6:26

Rodolfo, where can people learn about your three different companies? 

Rodolfo Salazar 6:29

Well, all of them are in we I have a website. One is ideaworks.la. The other one is Qudox.io, and the third one is iDigitalStudios.com.

John Corcoran 6:43

John Corcoran. I’m here with Rodolfo and we’re live here at Global Leadership Conference.

Outro 6:48

Thank you for listening to the Smart Business Revolution Podcast with John Corcoran. Find out more at smartbusinessrevolution.com. And while you’re there, sign up for our email list and join the revolution. And be listening for the next episode of the Smart Business Revolution Podcast.