John Corcoran | How to Get Clients and Referrals Using Podcasts: Interview of John Corcoran on The Thoughtful Entrepreneur Podcast
Smart Business Revolution

John Corcoran is the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners through their done-for-you podcast service. He is also a recovering attorney, an author, a former White House writer, and former speechwriter to the Governor of California. 

Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his own boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. He is the host of the Smart Business Revolution Podcast where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs.

In this episode of the Smart Business Revolution Podcast, John Corcoran, host of the show and Co-founder of Rise25 Media, gets interviewed by Jen Amos, host of The Thoughtful Entrepreneur‬ Podcast, about his strategies for getting clients and referrals using podcasts. John shares his podcasting background, explains how Rise25 Media came about, and advises podcasters on how to get good returns on investments (ROI) from their podcasts. Stay tuned.‬

Available_Black copy
Available_Black copy
Available_Black copy


Here’s a Glimpse of What You’ll Hear:

    • How John Corcoran got started in podcasting
    • Why Jen Amos decided to start a podcast and how it has impacted her life
    • How has podcasting helped John and Jen grow their networks and connect with like-minded people? 
    • Why Rise25 Media was founded, the types of clients they work with, and how the service helps clients get ROI from their podcasts
    • What should you do to get tremendous returns from a podcast?
    • How podcasters should handle questions about the number of subscribers and downloads
    • Podcasting the right way: building a professional network and improving business development 
    • John’s secrets to being a successful business owner and podcaster

Resources Mentioned:

Sponsor: Rise25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution. 

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work. 

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk,  and many more.  

The relationships you form through podcasting run deep.  Jeremy and John became business partners through podcasting.  They have even gone on family vacations and attended weddings of guests who have been on the podcast.  

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships. 

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win? 

Contact us now at [email protected] or book a call at

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:14

Welcome to the revolution, the Smart Business Revolution Podcast where we asked today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran 0:40

Hey, everyone, John Corcoran here. And what you’re about to listen to is an interview that I did on a podcast called The Thoughtful Entrepreneur, talking about some of the ways in which I’ve been able to leverage podcasting and content marketing over the years. And I thought it was a useful discussion, so I thought I would share it on my podcast feed as well. So here you go. Enjoy.

Jen Amos 1:02

Alright, Hey, everyone. Welcome back to The Thoughtful Entrepreneur, I’m your host, Jen Amos. And today I have with me, John Corcoran, who is the Co-founder of Rise25. He also has a podcast show called Smart Business Revolution. You can learn more about him and his company at That’s rise, the number John, welcome to the show.

John Corcoran 1:24

Yeah. Thanks for having me.

Jen Amos 1:25

Yeah, absolutely. From one podcaster or podcasters, strategist to another. I feel like it’s great to just kind of virtually grab some coffee and talk about podcasting. It’s a growing

John Corcoran 1:36

audience. It’s a growing community, you know, more and more people are getting into it, which is great. I love it.

Jen Amos 1:41

Yeah. Well, for people that are hearing about Rise25 for the first time, John, tell us a little bit about your company, what you do and who’s a for

John Corcoran 1:48

sure. So I’ve kind of a strange background in that. I started my career working in politics, I was a writer and presidential letters and messages and the Clinton White House, which was an amazing opportunity. And then I practiced law for many years. And about 10 years ago, believe it or not about 2010, I just kind of on a whim started interviewing my clients. And it ended up being an amazing tool for building connections, relationships, strategies, referral, marketing, strategic partnerships, up leveling your network, all that kind of stuff. And so I’ve been doing it ever since even though I have four young kids, I’m busier than ever, but I continue doing it because I know that it would be so much more time-consuming to uplevel your network and do business development, all that kind of stuff. If I were to not do a podcast. And so the first six or seven years, I told everyone I met, you should start a podcast, you should start a podcast because it’s an amazing tool for all these different things. I’ve literally been in people’s weddings, who I connect with through podcasting. Wow. And then for the past three or four years, we’ve helped specifically b2b businesses to use a podcast as a business development tool, and kind of helped with both the strategy and the production.

Jen Amos 2:53

Yeah, you know, I just really love speaking with you about this, because even for me as a, as what I call myself, a young, amateur podcaster, I started in summer of 2019. And for me, it started at a time where I just needed to build new connections, I lived a very transient life, and it was hard for me to, you know, build those local connections because I kept moving. And so something about podcasting has really helped me, I think, be more intentional with relationship building. And because you’re kind of having that go giver mentality of letting people like giving to people and making them feel seen, heard and validated in a sense, like, they just only want to return that favor. And whatever that looks like, whether it’s referrals, or actually becoming a client, or even just sharing, you know, the good work that you’re doing to other people. I’m curious for you. I know you’ve already mentioned some of the benefits of podcasting. But what has podcasting really meant for you so far? And I guess the last decade, you’ve been doing, yes.