Dush Ramachandran | Growth Strategy Case Study: How to use Affiliates to Scale

Growing and scaling an online business across the many marketplaces of the world is a difficult process.

Dush Ramachandran has made it look easy over his storied career.

Dush is the co-founder and CEO of The Net Momentum and The Accelerator Network. He is an expert in sales and has started and sold many businesses throughout the years. He was also instrumental in the growth of ClickBank during the meteoric rise which that company experienced.

In this episode, Dush joins John to discuss the use of affiliates to scale a business, doing business online, and the importance of having stellar customer service. Dush also talks about his time at ClickBank and what he did to grow that company.

In this episode, we also talk about:

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  • What is ClickBank, and How Does it Work?
  • The Difficulties of Doing Business Online With Customers Across the World
  • How Companies Like ClickBank Streamline the Process of Selling Online
  • How Bob King Helped Expand the ClickBank Brand
  • The Unique Challenges of Building a Marketplace, and Maintaining the Balance Between Vendors and Affiliates
  • The Maturation of a Typical Affiliate Who Works With ClickBank
  • The Importance of Keeping the Rate of Returns, Refunds, and Chargebacks Low
  • The Critical Importance of Good Customer Service
  • The Effect of Including Physical Items on Refund Rates
  • It is Important to Resist the Urge to Stretch Yourself Too Thin
  • Challenges Which are Unique to Very Large Companies
  • Who Dush Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, the done-for-you lead generation service to get you a steady flow of new leads, prospects, referral partners and strategic partners coming in the door every month, month after month.

Rise25 Media was created by myself and my business partner, Dr. Jeremy Weisz, and is part of our mission to help connect more entrepreneurs with their ideal prospects and referral partners.

We do this through lead generation and proactive outreach, and we do this through our done for you podcast service, which is the #1 thing I’ve done in my business and life.

To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

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Episode Transcript

John Corcoran 0:00
Alright, welcome, everybody. My guest on this episode is Dush, Ramachandran, and Dush is the co-founder and CEO of net momentum and the accelerator network. He’s a seasoned business leader who has run and started and sold many different businesses over the years. He’s an expert in sales and expert in business development. And we’re going to be talking about all of those different topics. And he also was instrumental in a company called Clickbank, which was also instrumental for me and helping me in the transition from full time practicing lawyer to what would you call me, I guess, making my money online, earning an income from a variety of different online courses during that phase of my career. So it was a really very important company for me. So I’m interested to dive in with the ocean and ask him about the growth of that company because he experienced a lot of growth in the period of time that he was there. Now before we get to that this episode is brought to you by Rise25, which is the lead generation agency business I co-founded with Dr. Jeremy Weiss in 2015, with the mission of helping to connect you with your best referral partners and customers, and we do this in a number of ways, but one of the ways is by helping b2b businesses to launch operating profit with a complete done for podcasting package. And since I started podcasting in 2012, it’s one of the best things I’ve done, personally and professionally, I’m sure dish would agree as well, he was kind enough to have me as a guest on his great podcasts, which is very professionally run. And you know, the podcast along with my blog is one of the things that generate more income than my day job. practicing law allowed me to quit practicing law. And so it’s really, you know, it’s such a significant thing for me. But you know, profiting today from podcasts, with a b2b business is not easy. And we completely run and launch your own podcast and distribute your show across 11 different channels, including a dedicated blog post and social media. So our goal is to make it very, very simple for others to get in and do it as well. And then finally, we also have a greater purpose at rise 25 and our mission behind everything that we do. We discovered that Jeremy’s grandfather was a Holocaust survivor. My grandfather is a b 17 captain and pilot who flew 35 missions over Nazi Germany during World War Two. And when we discovered that commonality between us, we knew we wanted to honor our grandfathers legacies by helping veterans through a veteran scholarship so we do rise 25 VIP events throughout the year around the country and if you are interested or if you know a veteran entrepreneur, you can go to rise 25 dot com slash mission and learn more about this scholarship and I’d also love it if you would spread the word on social media and tag me at john Corcoran so we can help more veterans to start and run a profitable businesses Alright, so now back to do so dish. Now you were with Clickbank and explain to people what Clickbank is as a company and you had a number of different successes prior to coming to Clickbank but I do want to talk about Clickbank because it was one of the companies that was really instrumental for me when I was not so happy practicing law as a lawyer and I had this vision of I think can have a bigger impact. I can reach more people. I can have more freedom over over my own business and I use Clickbank they do it to tell everyone who hasn’t heard of Clickbank before what the company is

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