Dave Will | Building, Scaling And Exiting a Learning Platform Software Company


Getting advice from peers and elders in your field can get you a long way when you follow it.

Sometimes success comes from doing the opposite.

Dave Will is the Co-Founder and CEO of PropFuel, a cloud-based SAS software platform that is designed to get a company’s team focused on the growth of an organization or business. Dave is also the host of the EO 360° Podcast, a podcast by the Entrepreneurs’ Organization that explores entrepreneurship. Dave previously started, scaled, and sold Peach New Media, a learning platform software company. 

In this episode, John Corcoran welcomes Dave Will to the podcast to talk about why Dave loves podcasting, company culture and transparency, and the bad advice that Dave got that helped inspire his next company.

In this episode, we also talk about:

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  • Why Dave Loves Podcasting
  • Dave’s experience Working for SAP
  • The Bad Advice that Dave Received that Inspired Him to Create a Business
  • The Culture of a Startup Vs an Established Business
  • What Made Dave Decide to Sell His Company
  • Transparency With Employees When Selling the Company
  • How Dave Figured Out What to do Next in His Life
  • Learning to Say “No” to Offers
  • The Experience of Starting PropFuel
  • The Cultural and Generational Changes in Work and Technology
  • Who Dave Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

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Rise25 Media was created by myself and my business partner, Dr. Jeremy Weisz, and is part of our mission to help connect more entrepreneurs with their ideal prospects and referral partners.

We do this through lead generation and proactive outreach, and we do this through our done for you podcast service, which is the #1 thing I’ve done in my business and life.

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Episode Transcript

John Corcoran  0:40  

Alright, welcome, everybody. My guest on the show is Dave will he is the co-founder and CEO of Prop fuel, which is a cloud-based SAS software platform designed to get your entire team focused on growing your business. They also serve associations as well and he previously was the founder of peach new media which is an online learning media company focused on helping organizations to capture host and distribute continuing education content. And that’s a company that he sold a couple of years ago. So we scaled it up and sold it. So we’re going to talk all about that and talk about culture, building culture within the company, and building up his new startup today. But first, if you are new to this podcast, we don’t charge a cent for this podcast, we publish hundreds of episodes every single one I talked to top business leaders, CEOs, founders and experts and ask them to break down how they built relationships and what key relationships with clients, mentors, friends, referral partners and influencers have contributed to their business how they scaled up their business. And so if you find value in this, then all we ask is that you subscribe so you received those downloads automatically and you can keep improving your relationships to grow your business. Also, before we get into this interview, this podcast is brought to you by Rise25 Media which is our done for you agency helping b2b businesses get more clients referral partners and strategic partners three through done for you podcasts and done for you content marketing. We have over 20 years 16 In this area, and I firmly believe that podcasting is one of the best things that I’ve ever done. If you do it right, it’s so many things in one. It is business development, networking, client acquisition, referral, marketing and more. It even allows you to have an amazing conversation with people whose work you admire and to learn more from them like I’m about to do here with Dave. So if you want to learn more, go to Rise25.com. And as I mentioned, my guest is Dave will, he’s a serial entrepreneur, his co founder and CEO prop fuel. He’s also the hosts of the eo 360 podcasts, which you got to go check out. And while working for SAP, which is a multi billion dollar software company about 20 years ago, Dave was told, and I quote, walk faster and smile last because perception is reality. He took that advice and said, Okay, I’m going to go do the opposite. And he started peach new media. And 14 later Later, years later, was able to sell it to a private equity firm. And since then he’s started a new startup, which we’re going to talk about as well but David’s a pleasure to have you have you on the show? And tell me a little bit about what you learned from SAP that led you into the realm of entrepreneurship, which, of course, is not always rosy. It’s got ups and downs. But it sounds like that was a big influence on your decision to go start your own company.

Dave Will  3:18  

Hey, john. So dude, there’s so much I want to I want to tell you first. So let’s, let’s go back to SAP in a minute. First, I want to tell you this. You’ve done such an incredible job with this podcast and I’m with you. The podcasting is just so cool. I remember, gosh, 15 years ago when there was a whole different set of players and even listeners to podcasts, or a download them onto my iPod. And but it was a different era, but now it’s become a mainstream source of content and because of people like you and me, yeah, bringing great content that is normally inaccessible, funny story, you’ve had some amazing People on your podcast like Guy Kawasaki. I just listened to that episode and Verne harnish was the head of my podcast. But I remember reaching out to Guy Kawasaki, like a year ago or maybe two years ago when I was early on in this podcast, and cash maybe it was three years ago when I first started it but regardless, guy actually, I don’t know how I reached out to him. Somehow I got his email or his phone number and I texted him or emailed him. And he actually responded back to me within like three minutes of sending this correspondence he gets back to me says, Thanks, Dave. Sounds Sounds like a great podcast. I’m gonna have to decline way too much on my plate, which is totally cool. But it gives me so much more respect for you, john, because clearly he saw something in you that he didn’t see and not in Dave will hear some.

John Corcoran  4:51  

Yeah, well, I’m sure I’m sure you’ll get him on it at some point.

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