087: Ted Prodromou | Your LinkedIn profile sucks (and what to do about it)

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Are you the kind of person who set up your LinkedIn profile 5 or 10 years ago and you haven’t touched it ever since?

If you are, you need to listen in on this podcast.

My guest is Ted Prodromou, the author of Ultimate Guide to LinkedIn for Business. It’s the definitive bible to how to use LinkedIn for business.

In this episode we discuss:

·       Why you need a LinkedIn Strategy and what it needs to look like

·       How to turn new leads on LinkedIn into actual clients and customers

·       How to optimize Your LinkedIn Profile

·       How to Build out Your LinkedIn Network

·       How to use LinkedIn to build your reputation as an expert and Industry Authority

·       Advanced LinkedIn Strategies – including how to have LinkedIn email you leads for your business for free.

·       How one of Ted’s clients, a financial advisor, turned a short message to a connection via LinkedIn into a $3 million piece of business.

This episode is brought to you by Aweber email marketing software, and right now I’m about to launch Start and Grow Your Email List challenge – a free 7 day course to help you set up and grow your own email list.

I created this course because the #1 thing I’ve done in the past few years for building better relationships with more clients, customers and business partners has been to create and build up my email list.

If you want to build relationships with people at scale – with hundreds or thousands of people – and still have time for your family and friends, then you need to create and grow an email list.

I want to inspire you to do this – and that’s why I created this challenge.

The deadline to sign up is Sunday, May 24th. You must sign up by then, and then the challenge will start that following week.

Download & listen to the episode here

Enjoy!

Resources from this Episode:

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Transcript of Interview:

Transcribed by GMR Transcription

086: Thom Singer | How to Launch a New Career

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Thom Singer was faced with an impossible task – he had to teach lawyers to be better at networking.

Talk about a thankless assignment.

(Trust me. I’m a lawyer. I know.)

At the time, he was marketing director for a large law firm. But he didn’t get discouraged, he remained positive and upbeat.

Now to make it worse … the lawyers he was teaching were required to sit through his presentation. It was mandatory.

And … it gets better: they were not given any continuing education credits for sitting through the presentation.

So he was lucky there wasn’t a mutiny.

Thoms SingerNow I’ll let Thom tell the full story but it does have a happy ending and I think that story is appropriate because it demonstrates a lot about my friend Thom Singer.

Today, Thom is a guy who doesn’t let minor inconveniences get in his way.

He’s incredibly upbeat and positive and loves life and that’s what I love about him. It’s no wonder he managed to make the major transition in his career from law firm marketing executive to where he is today – an in-demand professional speaker and an author of 11 books.

I connected with him a few months ago and found he was incredibly genuine and kind and giving – exactly the kind of person who I like to see succeed and I like to profile on this podcast.

So in this interview, we discuss:

  • How to move to a new career when you have a vision for yourself
  • How he studied the business of speaking and how you need to do the same if you want to be paid to speak
  • The importance of building relationships with other people who are actually working in the industry you want to enter
  • How to acknowledge and recognize accomplishments of people you know
  • How to create connections over dinner parties
  • The importance of being the “conduit” who brings people together

This episode of the Smart Business Revolution podcast is brought to you by Aweber email marketing software, the #1 most important tool in my business is run by Aweber – it’s my email list.

If you want to build relationships with people at scale – with hundreds or thousands of people – and still have a life, then you need to create and grow an email list.

And I want to inspire you to do it – to start and grow your own email list – but I also want to give you the tools to do it.

So I created a Start and Grow Your Email List challenge – a free 7 day course to help you set up and grow your own email list.

Go to here and you can sign up for free.

The deadline to sign up is Sunday, May 24th. You must sign up by then, and then the challenge will start that following week.

Trust me on this – starting your own email list and growing it is the best thing you can do for your business.

Resources from this Episode:

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Transcript of Interview:

Transcribed by GMR Transcription

085: Michelle Tillis Lederman | The 11 Laws of Likability

rsz_smart_business_revolution_podcast_artwork_redImagine for a second if you could magically make yourself more likeable…

Imagine if you had a formula that broke down the elements of how to make more people like you, so that you could literally turn on the charm, even if you feel a little introverted or shy … wouldn’t that be amazing?

It would be a huge game changer.

Imagine how many more clients you’d land. Imagine how much easier it would be to develop relationships with people who matter to your career. Imagine what it would do for your business.

Alright, I’m exaggerating just a bit, but my guest on this episode of the Smart Business Revolution podcast has basically broken down the formula for likability.

Michelle LedermanMy guest is Michelle Tillis Lederman (pronounced like “Letterman”) – a speaker, trainer, coach, and author of the book The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like (referral link).

I invited Michelle on this podcast to break down the elements of likability for all of us. And in this interview, she explains the various laws of likability, including the law of authenticity and the law of similarity and the law of giving.

Michelle breaks down these laws into very actionable and specific advice and tips for ways you can improve your own likability, which will in turn improve the quality of your relationships and help you to grow your revenue.

So listen closely as this is one of the most actionable interviews I’ve done so far.

This episode of the Smart Business Revolution podcast is brought to you by Aweber email marketing software.

Aweber is probably the #1 most important tool for my business today because it has created tremendous freedom. And it’s allowed me to build relationships with thousands of people at scale – many, many more than I could ever build relationships with without an email list.

I can’t imagine doing business today without my Aweber email list.

But I want to light a fire under you – I want to inspire you and give you the tools to do the same thing.

So I created a Start and Grow Your Email List challenge.

This is a completely free, 7-day course to help you set up and grow your own email list.

I invite you to join me in this challenge right now – go sign up right now. The deadline to sign up is Friday, May 22nd.

Trust me on this – setting up your own email list is the best thing you can do for your business, for your income, and for your family.

And now, here is Michelle Lederman. Enjoy!

Resources from this Episode:

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084: Mike Muhney | The Godfather of the $20 Billion Relationship Management Software Industry

rsz_smart_business_revolution_podcast_artwork_redThe year was 1986.  Mike Muhney’s new startup was on the brink of failure.

He and his co-founder were down to their last $15,000 and they had just decided they had to pull the plug on the software product they had been developing for the previous 9 months.

They were ready to go back to the corporate world, give up on their dream of being entrepreneurs and running their own company.

But before they did, they decided to go back to the drawing board one last time. They did one 4-hour long brainstorming session, during which they came up with a totally different idea, a complete pivot from what they were Mike Muhneypursuing.

The only hitch was, their angel investor was flying in from Boston to Dallas a few weeks later, and they would have to convince him of the new idea first.

So flash forward a few weeks and the investor flies in and Mike and his co-founder take the investor out to lunch.

He and his co-founder explain that they had nothing to show for $85K of the angel investor’s money. They tell him that their previous idea was dead in the water.

But they said they had a brand new idea for a brand new type of software – something that had never been done before.

It was called relationship management software. Also know as CRM or customer relationship management software.

It was a simple idea – software that allows you to manage your relationships, make sure your relationships don’t go cold, and increase income from your contacts and your network.

I’ll let Mike tell you in this interview what the investor said during that lunch, but long story short, Mike’s idea became ACT! software and was the first of its kind and invented an entire new software category.

Today, CRM software is a $20 billion dollar industry.

In fact, major public companies like Salesforce and NetSuite are built on providing CRM Software and other billion-dollar software companies like Microsoft, Oracle and SAP all provide CRM solutions.

Years ago, this software was used just by sales people.

Today, as our economy has changed and people have become less likely to work in one company for their entire career, more people have come to use the software.

Newer companies like Contactually (review of how I use Contactually here), Insightly, and Muhney’s own Vipor CRM are helping professionals to manage their relationships, keep in touch with people in their network, and most importantly, increase their revenue and income.

In this interview, Mike shares the story of how CRM software was invented and explains how using a software to keep track of your relationships may be one of the wisest things you can do.

This episode of the Smart Business Revolution podcast is brought to you by Aweber email marketing software.

Aweber is probably the #1 most important tool for my business today because it has created tremendous freedom. I can’t imagine doing business without it.

Right now they have a completely free trial so you can try it out free for 30 days.

Go to Aweber and set up your free 30-day trial today.

You owe it to yourself, to your family to try it out. You will not be sorry.

Enjoy!

Resources from this Episode:

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Transcript of Interview:

Transcribed by GMR Transcription

083: AJ Jacobs | How to Throw the World’s Largest Family Reunion

rsz_smart_business_revolution_podcast_artwork_redAJ Jacobs is the author of numerous bestsellers, including The Year of Living Biblically, The Know-It-All, and Drop Dead Healthy. He’s also a senior editor of Esquire Magazine.

He’s known for doing experiments on himself, like following the rules of the Bible literally for a year, and reading the entire Encyclopedia Britannica from cover to cover, and going on a quest to be the healthiest man in the world.

But his most recent project takes on a much larger challenge on a much greater scale – throwing the world’s largest family reunion which will be June 6, 2015 in New York City.

He’s calling it the Global Family Reunion and the mission is first of all, to throw a huge party, but also to bring together people from all walks of life to demonstrate that we’re ALL related to one another – we’re all part of one massive global family tree.

So in this interview we talk about the challenges of going from being a journalist and author to throwing a HUGE family reunion with many moving pieces plus dozens of different entertainers and speakers, what it takes to mobilize an army of volunteers and motivate hundreds of people to help you in your mission, how he got a former U.S. President to get involved in his cause, and even what it was like breaking the news to the rapper Ludicrous that he has a Jewish great grandfather.

This episode of the Smart Business Revolution podcast is brought to you by Aweber email marketing software.

Right now they have a completely free trial so you can try it out free for 30 days.

Go to Aweber and set up your free 30-day trial today.

Resources from this Episode:

Right Click here to download the MP3

Click here to subscribe via iTunes

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082: Steve Sims | How to Get Once-In-A-Lifetime Experiences

rsz_smart_business_revolution_podcast_artwork_redSteve Sims will be the first person to say he’s a little intimidating.

He’s a really big guy, he’s got a shaved head, and a huge goatee – and even his eyebrow is pierced like a pirate.

He looks kind of like a construction worker or a big beefy bouncer outside of some big nightclub or maybe an MMA fighter… and in fact, he’s actually been all 3 of those in his life.

But in spite of his appearances – or perhaps because of it – he has built an amazing business.

He’s the founder of Bluefish luxury concierge – a high-end private concierge service that provides once in a lifetime experiences for its affluent and celebrity members.
Steve Sims

You wouldn’t think someone with Steve’s background would start a luxury concierge business, which is what’s so fascinating about him.

Now what’s so special about a concierge service? Well any old concierge service can get people concert tickets or restaurant reservations. But what Bluefish specializes in is getting his members amazing, once-in-a-lifetime experiences that it seems no amount of money can buy.

For example – Steve has gotten his clients to:

  • Fly supersonic military jet flights in Russia
  • Dive down in a submarine in the Atlantic Ocean to view the wreck of the Titanic
    Flying into space up to the international space station
  • Walk the red carpet at the Grammys or the Oscars in the same entourage as famous celebrities
    He has arranged a wedding at the Vatican
  • He has arranged for a client to have dinner in a table set up right in front of the Statue of David by Michelangelo in Florence Italy.

You name it, he’s made it happen.

In this episode, I ask Steve:

  • How does he manage relationships with the rich and famous?
  • How does he create access to places and experiences that most people would think are off-limits?
  • How does he get people to pay him $5,000/year to provide these services?

He has some great actionable tips in this interview which I think will inspire you, such as:

  • Never be afraid to pick up the phone
  • If you don’t get the answer you want, say a very polite thank you very much, hang up and try again
  • Why he says if you want insane results, you need to get people to buy into the passion of what you’re trying to do
  • AND he says you should go out tomorrow and do something that scares the crap out of you – I think that’s great advice.

This episode of the Smart Business Revolution podcast is brought to you by Aweber email marketing software.

I’ve been using Aweber for a number of years now and I can say Aweber is one of the biggest engines behind my growth.

As my email list has grown, there is a direct correlation to my business revenue increasing. It allows me to communicate and build relationships at scale. It has diversified my revenue and my revenue is increasing.

Right now they have a completely free trial so you can try it out free for 30 days.

Go to Aweber and set up your free 30-day trial today.

Resources from this Episode:

Right Click here to download the MP3
Click here to subscribe via iTunes

Advertise on the Smart Business Revolution podcast

Transcript of Interview:

Transcribed by GMR Transcription