David Meerman Scott | Turning Fans into Customers, John Mayer, and Lessons from the Grateful Dead


The Grateful Dead are an American staple of the music industry.

But what can we learn from them about marketing?

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies and public speaker. David is also the Wall Street Journal best-selling author of 10 previous books, including The New Rules of Marketing and PR, Marketing Lessons from the Grateful Dead, and more. 

In this episode, we talk about David’s books, the interesting marketing strategy of the Grateful Dead, and how John Mayer came to play with that iconic band.

In this episode, we also talk about:

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  • Why David Decided to Write a Book About Fandom
  • The Grateful Dead Have Been a Big Influence on David
  • The Unique Marketing Style that the Grateful Dead Used
  • Some Companies Embrace 3rd-Party Adoption of Their Products…Some Don’t
  • How David Met the Founder of HubSpot
  • Why Tulsi Gabbard Said the Question David Asked Her was Her Favorite of All Time
  • Writing Books about Digital Marketing
  • John Mayer Teaming up With The Grateful Dead
  • How David Became the Manager of Jerry Garcia’s Favorite Guitar
  • Who David Thanks for His Success

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

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Episode Transcript

John Corcoran  0:40  

Alright, welcome everyone. My guest on the show is David Meerman Scott. He’s an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies and a public speaker is also the Wall Street Journal, best selling author of 10 previous books, including the new rules of marketing and PR marketing lessons from the Grateful Dead which will be talking about the Grateful Dead and New Rules of sales and service and his new book with co author and daughter, Rico, Scott is Fanocracy: Turning Fans into Customers and Customers into Fans. So we’re going to talking all about that. 

But first, if you’re new to this show, take a moment and think about what have been the most important factors in career so far, I’m going to guess if you really distill it down, there are critical relationships have made all the difference. And this podcast is about talking to top business leaders, CEOs, founders and experts to ask them a breakdown how they built their businesses and the key relationships with clients, mentors, peers, referral partners and influencers, the backbone of any business and to share how you can do it too. So if you find value in this podcast, make sure you go and subscribe and also before we get to this interview, this podcast is brought to you by Rise25 Media, it’s our done for you agency focusing on helping b2b businesses to get more clients, referral partners, strategic partnerships, and build a great relationship so done for you podcasting and done for you content marketing. We have over 20 years experience in this space. And I have to say it’s one of the best things that you can do start a podcast is get to talk to amazing people like David meerman, smart, smart meerman. Scott, excuse me, like I’m about to hear. And even if you butchered their name from time to time, forgive you. So if you want to learn more, go to Rise25.com

As I mentioned, David Meerman Scott is my author, you are the author with Rico Scott of the nubuck fan autocracy. And now, you know, David, we’ve never met before, I’m sure we know a lot of people in common we’ve we’ve kind of crossed paths in a sense, you’re, you’re one of the lead, you’ve spoken on so many different stages. One of the lead speakers at the Tony Robbins business mastery speed seminars, I’ve actually done webinars for the same community, but we’ve never cross paths that way. But why? You know, you’ve got this really interesting, varied background, you lived in Asia for 10 years. Why write a book about fandom? What what inspired that at this point in your career?

David Meerman Scott  2:49  

Um, john, thanks for having me on. I really appreciate it. So I was thinking a lot recently. Well recently, going back five years about how on one hand I’ve been talking a lot in my career about online marketing and feeling like we’ve kind of the pendulum has kind of swung too far in the direction of superficial online communications but at the same time, how important my own personal fandoms are. I am such a live music geek. It’s ridiculous I’ve been I actually keep a spreadsheet starting from when I when I was 15 years old back in the 1970s going leading up until I will add a new entry tonight because I’m going to a David Byrne concert tonight. I have been to 786 live shows as of this moment, and it’ll be 787 in a couple of hours. I’m such a live music fan. I’m a fan of surfing I’m a fan of the Apollo lunar program actually wrote a book called marketing the moon that was turned into a PBS American x experienced mini series. And so I really think that This idea of fandom is something that people are passionate about. But also it’s something that companies can tap. And so I just got fascinated by the concept of how and why a company can attract fans and dug into what that prescription might be for any company that wanted to do so.

John Corcoran  4:25  

And amazing how you, you took your background, your experience, your, your enthusiasm for the Grateful Dead and other things that you are enthusiastic about and wove that into the lessons of this book as along with profiling a lot of other books, a lot of a lot of other businesses as well. They do an amazing job of not treating their customers like customers, but treating them like their fans and treating them really amazingly well.

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