Recently, I decided to start experimenting with Facebook ads.
But before I did, I reached out to Rick Mulready, who has quickly built a reputation as one of a handful of “go-to” people who truly understands how? to use Facebook ads effectively to grow a business. Because here’s the thing: Facebook’s ad platform is incredibly powerful, but also not for the feint of heart. It has a very steep learning curve. to understand how to use Facebook ad targeting.- you can upload your email list to Facebook and then you can advertise to only your email subscribers
- you can create a larger “lookalike audience” that shares your email subscriber audience’s common interests.
- if you are advertising a signup form in your Facebook ad (like for a webinar), you can embed a pixel on your confirmation page so you know exactly how much it costs you per signup.
- you can do retargetting (show your ad only to people who previously checked out your website, or a particular page on your website).