Elise Holtzman is a former practicing attorney, executive coach, and the Founder of The Lawyer’s Edge where for the last 12 years, she has worked with law firms to grow thriving businesses, helping lawyers to become better business developers and leaders. Elise provides consulting, training, and coaching for her clients. She also speaks frequently at all kinds of different organizations including State Bar Associations, the ABA Women Rainmakers, The Leadership Council on Legal Diversity, and the Legal Marketing Association.
Elise also writes articles on the subject of business development for publications such as the New York Law Journal and Law360. She is also the host of The Lawyer’s Edge Podcast, where she and her guests discuss current trends and enduring principles that drive success and happiness in the law.
Elise Holtzman, executive coach and the Founder of The Lawyer’s Edge, is John Corcoran’s guest in this episode of the Smart Business Revolution Podcast where she discusses why it’s important for professionals to do business development. She also talks about her legal background, why she decided to stop practicing law, how she transitioned to becoming a coach, and how she’s helping professionals do business development in order to grow their businesses.
Here’s a Glimpse of What You’ll Hear:
- Elise Holtzman talks about her background as a practicing lawyer and why the legal profession does not teach business development
- Elise shares what it was like to work right after the birth of her first child and her decision to leave the law firm
- What is business development and why is it important for all professionals?
- How Elise got started in executive and leadership coaching, how she gets lawyers to see the value of doing business development, and how she helps her clients get wins in their businesses
- Elise’s advice to professionals who use lack of time to avoid learning business development
- How the billable hour requirement in the legal profession impacts business development and how to create internal cultures in law firms that support business development
- What business owners can do in 30-60 minutes for business development and how they can make it into a habit
- The people Elise respects and admire in her industry and those she acknowledges for her achievements and success
Resources Mentioned:
- The Lawyer’s Edge
- The Lawyer’s Edge Podcast
- Elise Holtzman on LinkedIn
- John Mitchell on LinkedIn
- Carrie Fletcher on LinkedIn
Sponsor: Rise25
Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing.
Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally.
If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing.
A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network.
To learn more, go to Rise25.com or email us at [email protected].
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Episode Transcript
Intro 0:14
Welcome to the revolution, the Smart Business Revolution Podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.
John Corcoran 0:40
All right. Welcome everyone. John Corcoran here, the host of the Smart Business Revolution Podcast. You know, each week, I feel so privileged I get to talk with interesting CEOs, founders, entrepreneurs of all kinds of different companies from organizations like YPO and EO to companies like Activision Blizzard, Lending Tree, Open Table, X-software, and many more. I’m also the co-founder of Rise25 where we help businesses to build life-changing relationships and connect to great referral partners, strategic partners, clients, and more through podcasts and content marketing. And you know, today we’re going to take a dip back into my past because I practiced law for many years, we’re going to be talking a lot about that field, but also how it applies to all kinds of different fields and different fields because my guest today is Elise Holtzman.
Elise Holtzman is a former practicing attorney, executive coach, and the founder of The Lawyer’s Edge where for the last 12 years, she has worked with law firms to grow thriving businesses helping lawyers to become better business developers and leaders. And we’ve talked about that idea of business development, not just in the legal field, but in general in all kinds of different business contexts as well. She provides consulting, training, and coaching for clients. She also speaks frequently in all kinds of different organizations, including State Bar Associations, the ABA Women Rainmakers, The Leadership Council on Legal Diversity, and the Legal Marketing Association. She also writes articles on the subject of business development for publications such as the New York Law Journal and Law360. And Elise is the host of The Lawyer’s Edge Podcast, where she and her guests discuss current trends and enduring principles that drive success and happiness in the law. And I feel very privileged to have supported her in creating that podcast, she’s just doing a great job with it.
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