[Podcast Series] Dr. Jeremy Weisz | Q&A About B2B Podcasting: How do I get Podcast Downloads?

Dr. Jeremy Weisz is John Corcoran’s business partner with whom he co-founded Rise25 Media which helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts where he helped to put all of their systems in place and helped them add volume, feature, and edify various business leaders. 

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has been featuring top entrepreneurs in video interviews in his podcast including the founders/CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. He continues to run his own chiropractic and massage facility in downtown Chicago and has also founded a nutritional supplement business. 

In this episode, John Corcoran and Dr. Jeremy Weisz answers some of the top questions they get about using podcasts and content marketing to grow business networks, get ROI, and connect with high caliber referral partners, clients, and strategic partners.

Available_Black copy
Available_Black copy
Available_Black copy

Here’s a Glimpse of What You’ll Learn:

  • Question #1: How do I get downloads and subscribers for my podcast and grow a podcast audience?
  • Why focusing on downloads only leads to disappointment
  • Why you don’t need many downloads to get great guests and why quality matters more than quantity
  • Question #2: Isn’t it time consuming to do a podcast?
  • Question #3: What tools, technology, recording software and equipment should I use?
  • Where to learn more and connect with Dr. Jeremy Weisz

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

Right Click here to download the MP3

Click here to subscribe via iTunes

Advertise on the Smart Business Revolution Podcast

Episode Transcript

Intro  0:10  

Welcome to the Revolution, the Smart Business Revolution podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

And I’m excited because we’re actually turning around the tables here and I’m interviewing my business partner Jeremy. Jeremy has been featuring top entrepreneurs with video interviews since 2011, including the founders and CEOs of p90x, Atari, Einstein, bagels, Mattel, the Orlando Magic, and many more. He has his own Chiropractic and massage facility in downtown Chicago, also, the founder of a nutritional supplement business, also created one of the top chiropractic jobs websites on the web, and has been working with podcasters since 2009, including one of the early successful business podcasts. He’s also one of the most giving humans that I know and most well connected humans that I know, in large part due to doing the podcast for so many years. So we’re gonna be diving in In this quick live episode, talking about some of the top questions that we get around. Using podcasts and content marketing, to grow your network to get ROI, to connect with high caliber referral partners, and clients and strategic partners and all that kind of stuff. 

But first, before we get into that, look, I don’t need to tell you that the world has changed. We all know that the next question is what to do about it. And in this economy, it’s more important than ever to be able to connect and build strong relationships with clients, referral partners and strategic partners, even if you can’t be face to face, and at Rise25 we have 20 years of experience in the b2b space connecting and building profitable relationships with clients, referral partners, and strategic partners. Using a podcast we have hundreds of b2b businesses who are getting more clients and referrals and landing collaborations with dream clients. Thanks to the work that we do, and it’s really fulfilling work. You want to learn more about it and how you can benefit from b2b podcasts go to rise25Media.com or you can email us at [email protected] We’re always happy to connect with you. 

Alright, so Jeremy, let’s dive In here, and we’ve got three or four questions, and just about enough time to dive into these questions. And so first, let’s just jump right into it. Question number one, how do I get downloads and subscribers for my podcast? How do I grow my podcast? Audience? Probably the most common question we get. How do you tackle this one?

Jeremy Weisz  3:19  

First of all, thanks for having me. And I didn’t know what you’re doing. You just told me to show up. So. But yeah, that is the probably the most common question we got, which is how do you get downloads and subscribers? And we take a very polarizing view on this and you are more I guess, intricate in your answer. And my initial response is always Who cares? I mean, that’s kind of where we draw a line in the sand. And then people who pull downloads matter, like what do you mean, can’t you you know, so You’re you’re better at articulating this a more nuanced stance. Yeah, you’re nuanced. Yeah. And what I mean by that is because I always overemphasize that piece. Yes, downloads are great, and downloads will happen. And when you create them, you get amazing guests who are referral partners, strategic partners and people in your industry, you’re creating amazing content, and they’re going to spread it and you’re going to get downloads and viewers. But what’s more important is who’s listening to your podcast? You know, I told someone the other day, you know, they help, let’s say, b2b manufacturers, I go if you get a million downloads, and you or you want someone who’s a manufacturer, how many of those people are actually manufacturing companies? Do you really care if you get a million downloads,

John Corcoran  4:50  

so it’s more about the caliber, it’s the caliber

Jeremy Weisz  4:52  

of the people listening, but more importantly, when we talk about is the actual game You have on is the most important part. That’s the biggest relationship you want to give to. And what we’ve seen over the past decade is we’ve seen no better way to give to our relationships than to have a podcast. And so yes, download subscribers are great with subscribers for specific your industry, what’s better is making a really amazing connection and giving to them when you have them on your show. You know, and that’s really where the foundation starts, having amazing guests that are going to serve the audience with great content and are going to serve your business and serve relationships, your relationships.

John Corcoran  5:45  

And I think another way that I like to say it is it’s really not just about the downloads, a lot of times people fixate on that one piece and that’s one of 100 different ways in which a podcast can be really valuable to people. And so we just try and get people to see the vision that there are additional ways in which you can benefit regardless of the downloads are another way to put it is if you ask most people who’ve been doing a podcast for a period of time, like a number of years, they will tell you they would continue to do it even if no one was listening. So yes, of course we value downloads, listenership, that sort of thing.

Jeremy Weisz  6:17  

Actually, I don’t. I mean, I really don’t, you know, and the funny thing is, I don’t, you’re, you’re more, you know, better at. I feel like if you don’t draw the line in the sand, you’re not polarizing, and people don’t listen. So yeah, like, I really have not checked my stats in five years. Like, I don’t look at downloads at all, like I haven’t looked at it in five years, John, because it does not matter to me, I don’t care so much about downloads, I care about giving to the person on the other end and featuring them and that will happen organically.

John Corcoran  6:52  

But anyway, I feel like I’m kind of like the, you know, the Obama interpreter and sketch a key and deal. So I’m going to be the Obama interpreter here. Hear me saying here that he does value his listeners. It doesn’t sound like he’s saying it but he actually does.

Jeremy Weisz  7:06  

I know the listeners, but I don’t care about downloads, like I value the listener that’s different. That’s a different story. I want to be amazing content for the listener, but I don’t track downloads like to me that’s not important.