Rob Michon | Strategies for Controlling Your Mental State

Rob Michon is a coach, consultant, and advisor. He has built a number of different businesses from scratch and helped them scale up from startup to the hundred million dollar mark. At his peak, his clients were doing in excess of $1.2 billion annually. 

Rob has been behind the scenes helping many well known experts and thought leaders like Ryan Levesque, author of Ask, The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy… Create a Mass of Raving Fans… and Take Any Business to the Next Level, Perry Marshall, author of 80/20 Sales and Marketing, and Ralph Burns of the Perpetual Traffic Podcast.

In this episode, Rob Michon talks to John Corcoran, host of the Smart Business Revolution Podcast, about his strategies for controlling the mental state of entrepreneurs and business people.

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Here’s a Glimpse of What You’ll Hear:

  • Rob explains why entrepreneurs should take control of their mental states and his best strategies for handling stress
  • Rob shares personal experiences of having ups and downs in business
  • How to protect your confidence and become more productive
  • The unique problems and challenges that sales teams are currently facing
  • Rob’s tips on how to help other people without being manipulative
  • How companies can determine when to pivot to another industry in times of uncertainty
  • Rob’s advice to fellow entrepreneurs and business people
  • The people Rob acknowledges for his success and accomplishments

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

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Episode Transcript

Intro  0:14  

Welcome to the Revolution, the Smart Business Revolution podcast where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution. John Corcoran. All right.

John Corcoran  0:40  

Welcome everyone. John Corcoran. Here. I’m the host of the Smart Business Revolution podcast where I talk with CEOs, founders and entrepreneurs of companies and organizations like YPO eo activation, Blizzard lending, true Opentable, X software and many more. I’m also the co-founder of Rise 25, where we help connect b2b business owners to their ideal prospects and I’m excited today because my guess is a good friend, Rob, my Shawn. Rob has built a number of different businesses from scratch. He’s a coach, a consultant, and advisor. He’s helped a few hundred businesses, really to scale up from startup to the hundred million dollar mark at his peak his clients were doing in excess of $1.2 billion a year annually, and he’s been behind the scenes helping many well known experts and thought leaders from Ryan Levesque, who’s the author of the Ask method, Perry Marshall, author of 8020 sales and marketing and a number of other books.

Ralph burns, also a perpetual traffic podcast and maybe you heard a few of those. He’s also been through a few ups and downs and we’re recording this near the end of March 2020. In the midst of all the Coronavirus craziness, a lot of the work he’s been doing with sales teams recently so we’re going to be talking about that and how to stay resourceful how to keep your head together and even if the world around you might seem like it’s going a little nuts, but before we get into that interview, this episode is brought to you by rice, winning Five media which I co founded with my business partner, Dr. Jeremy Weiss. And our mission through that company is to connect you with your best referral partners and customers. And we do that through our done for you podcast solution. I firmly believe if you have a business, you should have a podcast period, it’s going to save you time and it’s going to connect you to your best customers, referral partners, strategic partners, and really mentors like Rob here today and so I get to pick his brain. And here are some of the smart things he has to say. And he never fails to disappoint. So if you want to learn more about that go to rise 25 Media calm. Alright, Rob. So you know, we’re recording this at the end of March 2020. We got the Coronavirus craziness that’s happening right now. And we were just talking before we started recording about really how you’re you know, when you’re a founder or in sales or your CEO or you’re an entrepreneur or something like that. You really need to control your mental state. In order to be functional, and that applies for weather and employees as well. And if you allow the crazy world around you, whether it’s you know, a global health pandemic, or whether it’s something on a personal front, having nothing to do with that, it’s going to paralyze you, and it’s gonna prevent you from moving forward. So let’s talk about some of the strategies and ways in which you can really get around that kind of situation, which I think is relevant for today.

Rob Michon  3:32  

Yeah, as I mentioned earlier, I built an adult, one of the businesses I built who dealt with people in financial crisis, and we perform turnarounds for them on a personal basis. And I read a book just a couple years ago called nonsense. I wouldn’t necessarily recommend the book, but I thought it was kind of interesting because it said today’s puzzles to figure out what to do in our jobs, relationships and everyday lives. When we have no idea what to do. There were some pretty interesting thoughts in there, but I’d worked with people in crisis, who are kind of in the depths of fight or flight fright zone, and it’s very difficult to take productive action when you’re feeling that way. The thing I’ve noticed I took those techniques and in the entrepreneurs that I’ve worked with in subsequent years, and I’ve applied them to entrepreneurs as well. The funny thing about entrepreneurs that I’ve noticed is that they think they thrive on chaos, and maybe they do, but it’s always a matter of degree. And these are just the initial stages of this Corona thing. And I think we need to be prepared for a marathon here. I think I’ve met with a lot of people lately over the last week, I’ve been on a lot of calls, and everybody, most people are responding in a resourceful state. That’s gonna get worn down here. As we feel the aftershocks of this. We’re just getting through the infection stage right now to figure out where we stand as a medical economy. But the fallout from this is gonna be pervasive. So we’re going to have to steal ourselves for quite a long time. The thing I’ve noticed about entrepreneurs in general Though is they’ve developed thick hides over time because they, especially if they’re bootstrappers. They’ve gone through some crap and they’ve had a lot of setbacks. The challenges though, because they have a thick skin, they have a tendency to tune things out. So I’ll just, I’ll give you an example. I grew up as an athlete, and we’re always taught No pain, no gain, and just get, basically get over it, suck it up, Buttercup, and that’s fine. But then you develop some long term injuries or you create injury, you know, you’re becoming injury prone, because you ignore those little kinks and tweaks over time. And then eventually you find that you know, you’ve blown out your knee or you’ve sprained an ankle, things like that. You weaken yourself over time, if you don’t take care of yourself during the process. entrepreneurs have a tendency to take on a lot and just deal with it and just overcome and suppress or anesthetize maybe they, you know, do something to mask the pain but they keep soldiering on. My focus during times like this that are turbulent is to actually become a little more attuned to what’s bothering you and what’s building up. Because we have, there’s a theory in psychology called self regulation or self regulatory units. They basically sell say, Your, your self control is finite. It’s like a tube of toothpaste. And you know, you get out of bed and you find out that you know, the kids left the TV or the lights on or the stove was left on, then you get in your car, and maybe somebody cuts you off in traffic and these little minor incidences build up over time. And then by the end of the day, you come back home from work, or you know, the kids come home from work if you work at home, and you blow up at somebody for something that you shouldn’t have as a designer. Yeah, right. Why? Because you ran out of steam or you ran out of self s R Us. So what I suggest people do if you’re getting through, we’re really going to be running a marathon here. It’s probably an ultra marathon. One of the things I suggest people do is have a prompt set yourself a timer and just check in say, How am I feeling right now? How do they Describe in one word how I feel. That’s not my procedure. That was actually my reminder to get on, get on this call. Um, so anyway, what I suggest you do is just have a prompt and then just write it down not because you’re going to dwell on it or ruminate about it or whine about it, put it somewhere where you can come back to it and just see what trends are popping up. That will tell you what nonsense you need to remove from your life. And it will give you something specific to address to get it out of the

John Corcoran  7:31  

way. That’s an interesting one. So is that like something you recommend doing, like, multiple times throughout the

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