064: Danny Iny of Firepole Marketing | How to Build a Business, One Guest Post At a Time

Danny Iny
At the time, he was a marketing consultant serving primarily local businesses in the Montreal area, near his home.

He had recently suffered a major business collapse and was left with $250,000 in personal debt.

He was looking for a way to pay off that debt and build his new marketing consulting business when he discovered guest blogging.

Danny soon figured out he was pretty good at this guest blogging thing, so he latched on to it like a pitbull on a meatbone. During 2011, Danny published over 80 guest posts on various different blogs, earning him the nickname the Freddy Krueger of blogging.

It helped him build what is today (as of late 2014) a business that brings in about $1.5 million in revenue.

I have had the pleasure of getting to know Danny better as I joined a mastermind group he belongs to a few months back. Since then, I’ve seen how Danny really does live his life authentically and by seeking to help others first, spending time to assist other members of the group however he can.

Danny has great advice from his personal story, but also great advice for anyone who is interested in building a business that thrives based off a thriving online audience.


In this interview, we discuss:

  • Why networking is the #1 most important thing he does for his business
  • What you should do if you want to be viewed as an expert in this world
  • Dan’s counter-intuitive advice that if you want to become an entrepreneur the best thing you can do is to go work for a big company
  • How to identify opportunities to differentiate yourself in the workplace
  • The right ways – and wrong ways – to do personal branding
  • What you should NOT do if you hate the work you do within your company or if you don’t like the team you work with
  • The #1 most important trait you can display that will help you to get ahead in todays workplace

Dan has some great career advice not just for Generation Y but for anyone looking to get ahead in todays competitive workplace.


Resources from this Episode:

  • Firepole Marketing
  • Jon Morrow
  • BoostBlogTraffic
  • Copyblogger
  • ProBlogger
  • Audience Business Masterclass
  • Write Like Freddy (guest blogging training)
  • Engagement from Scratch (Danny’s Amazon bestselling book) (affiliate link)
  • Transcript of Interview: