Dr. Jeremy Weisz | [Start a Podcast Series] Do Downloads Matter? Why Your Most Important Metric Is Not Subscribers

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on his podcast.

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by his Rise25 Media co-founder, Dr. Jeremy Weisz, to explain whether or not a podcast’s download numbers matter. They also talk about how a podcast can help with solving business and personal problems, how to get amazing guests for a podcast, and how SEMrush can help podcasters with getting website traffic data.

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Here’s a Glimpse of What You’ll Hear:

  • Do download numbers for a podcast matter?
  • Dr. Jeremy Weisz’s advice to new podcasters about comparing themselves or potentially to compete with famous podcasters
  • How a podcast can help solve certain business and personal development issues
  • How a podcaster can get their dream guests and childhood heroes on their show
  • The truth about Apple podcast download numbers
  • John’s advice on how to get great guests for your show
  • How SEMrush helps with getting website data, traffic, and analytics
  • John Corcoran and Dr. Jeremy Weisz share their favorite movie lines and quotes

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

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Episode Transcript

Intro  0:14  

Welcome to the Revolution, the Smart Business Revolution Podcast, where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran  0:40  

All right. Hey, welcome, everyone. John Corcoran, here I am the host of the Smart Business Revolution Podcast where I talk with CEOs, founders, entrepreneurs, authors, all kinds of interesting folks from companies and organizations like YPO, EO, Activision Blizzard, Lending Tree, Open Table, x-software, and many more. I’m also the co-founder with this gentleman here, who’s on the right of me, depending on how you’re looking at this. He’s the co-founder of Rise25 with me, where we help connect b2b business owners to their ideal prospects. And I’m excited today because we’re going to do another live episode here, where my guest is Dr. Jeremy Weisz, my business partner since 2015. He has been featuring top entrepreneurs with video interviews since the year 2010, and he has featured the founders or CEOs of P90x, Atari, ice and bagels going to the Orlando Magic and many more all at Inspired Insider, you can check out inspiredinsider.com. He also has run and operated multiple different businesses, including e-commerce businesses, online directories, a chiropractic massage facility in Chicago. And a fun fact about Jeremy, he wears basketball shorts under literally anything. And if you ask him why, the reason is because he wants to be prepared to get the basketball game breaks. So before we get into that first

Jeremy Weisz  2:05  

I’ve been at dinners and they’re like, pull your pants down. I’m like, What do you mean? And they’re like, let me I didn’t know what they’re referring to. Let me see if it’s true. I’m like, all right. Like rooms of masterminds. Like, there could be 30 people. Brian Kershaw’s Brian Kurtz, he’ll be like, in front of them. Like there was a table of maybe 30 entrepreneurs. He’s showing us. I’m like, really right now. It was like a nice restaurant. I’m like, okay, like, you’re right, you’re not lying. 

John Corcoran  2:35  

So anyway, to keep it classy. Yeah, so before we get into that this episode is brought to you by Rise25, which helps b2b businesses to get clients referrals and strategic partnerships with w podcasts and content marketing. If you’re listening to this, you’ve ever thought, hey, should I start a podcast that sounds like the hip thing to do? Well, guess what, it still is getting hotter than not hotter and ever. And what we do is we specialize in helping b2b businesses who have a high client lifetime value, to get ROI with the podcast. So if you want to learn more about that, and get some inspiration, ideas about how to get clients, referrals, and some of the best friendships of your life from a podcast, go to rise25media.com, or you can also email [email protected] Alright, so Jeremy, the subject matter of this quick interview is do downloads matter, especially in today’s day and age, do downloads matter? Take it over my friend. Yeah,

Jeremy Weisz  3:25  

it is the hip thing to do. Um, you know, I want to say yes, they matter a lot, if you don’t want to focus 100% on the best, most efficient ROI. But um, you know, we get that question a lot, it’s the most common question we get. How do we get downloads and subscribers and, and here’s the thing that will come that will come later, it’s a secondary benefit, a tertiary benefit of what you do when, you know, ultimately, what we’re a big proponent of is really the strategy and focusing on who are the best people relationships in your universe that you want to give to write with, and we take people through a dream 100 process? What is the answer to that question, and it’s highly targeted on giving to your best relationships? That doesn’t mean, you know, down subscribers won’t be beneficial later on. But if you focus on your dream 10 5100 then those people in that industry will be interested in that topic. And so the downloads and subscribers will come from that as an as a tertiary benefit. Yeah. So, but that’s not the best thing we find is that it’s not easily replicable. Right. It’s not easily done. And focusing on the most important thing is the top level relationships in the industry.

John Corcoran  4:53  

Let me ask you a question in a different way. Because this is a lot of times, kind of the way that people get at it is so you There’s a lot of famous podcasters out there the mark Marin’s the world, the Joe Rogan’s of the world, and people are starting podcasts every day and they want to be Joe Rogan. They want to be at the top of the heap. What do you say to those people?

Jeremy Weisz  5:11  

Do you want to do a three hour interview? No. I actually did psychedelics. I watched the Joe Rogan interview last night. I love his stuff. It was two hours and 48 minutes. Now I do listen to time speed. If you know, he doesn’t have an eclectic background. But, you know, there is, as our friend Jordan Harbinger says, it’s like hard work and luck. You know, all wrapped into one and you have to hit part of it, is luck hitting your stride hitting a certain point. Now it’s been over 10 years, right? It’s, you know, overnight success after 10 or 20 years for people. So they see Joe Rogan. And they see Mark Marin, and they’ve been doing it forever. And building on what they don’t see Joe Rogan’s on the UFC, you know, he’s, he’s been on, you know, reality shows. He’s been a comedian. He’s also, you know, an announcer at the UFC, so he’s all over the place. It’s not just his podcast that’s given him the exposure. It’s all these other avenues and channels, and they just see Oh, he got famous and sulfur or whatever it was Spotify. olina says, supposedly over 100 million dollars. But it wasn’t just the pocket. There were so many pieces of that puzzle, you know? Yeah, absolutely.

Unknown Speaker  6:35  

Yeah.

Jeremy Weisz  6:36  

How easy is it to replicate that?

John Corcoran  6:38  

Yeah,  I say it’s getting more difficult, more and more challenging, especially as deep pockets are moving into podcasting. Because bigger, you know, media companies, NPR, ESPN, CBS, you name it, Disney, these companies are moving very quickly into podcasting. They’re seeing opportunities, and they’re the only way that they have to monetize their businesses are through downloads, getting downloads, and then selling ads or sponsorships or using it kind of as a, like a branded podcast to promote their parks, maybe or something like that. There are other properties, but that’s very difficult to compete with. Or another way to put it, I think is, you know, even if you go ahead, go after Joe Rogan, that’s fine. Maybe you’ll become as popular as him. But if you don’t, then it’s still going to still be profitable. I say that people all the time, like we want to be profitable, even if you don’t, because the problem is a lot of times people set that goal for themselves. And six months later, they’re not getting the downloads that they thought they would, whatever they know, that would have been, you know, and they, you know, so then they get discouraged. And they want to give, you know,

Jeremy Weisz  7:40  

here’s another take on that, John, and it’s like, not just don’t subscribe to Dallas, you know, some really smart people we know do their podcasts if no one’s listening, not only because their relationships are valuable for their business, but because for business development and personal development for themselves, right? They’re like, Well, I have this issue in my business. And with let’s say, it’s an HR, but HR, you know, issue, you could get some of the top people in the world, profile their thought leadership, and put them on this platform, and you’re learning directly from them asking the exact questions you want to know about? How valuable is that?

John Corcoran  8:22  

Yeah, absolutely. You know, I think of so many of our friends like Ian Garlic, or, you know, Dan Kuschell, who’ve used podcasts really effectively in order to move into new areas, or make great connections, build great relationships, acquire customers, get referrals, all that kind of stuff. And, you know, great, you know, listeners are great, you know, they hope they get a ton of downloads, but they still want it even if you don’t, it still should and could and will absolutely be tremendously powerful as a tool for you. So and thank you, Felix for being here. Felix is listening in from the Latin podcast awards out of Montgomery, Alabama. Haven’t heard of that before, but often definitely check it out. So check out the Latin podcast awards. I’m gonna go on a tangent for a second, you’re not gonna like the tangent.

Jeremy Weisz  9:10  

So we’ll have some of that conversation for a second, why downloads? You know, whatever you know, downloads matter. No, you know, our overall opinion is tertiary. Yes. But the main thing is just giving your best relationships, but it’s also, you know, John deeper, it’s leaving a legacy for yourself. It’s also just sometimes, even I go off of that. The Dream list is not just for business, but it’s personal. And it can be your childhood heroes. It could be an athlete you’ve admired forever, which is a motivation for you or comedian or whoever. And I was talking to our friend Steve Gunn this morning. And I said, You know, I sent what’s equivalent to, you know, if you’re in college or wherever you see In a drunk text, yeah, no, I said to Steve I got I was studying in the library till three in the morning you know me right I’ve been studying library three in the morning so I really didn’t drink. So I would come back from the college dorms coming back from library three when everyone else was good. It is like a Saturday night by the way, and everyone else’s game back from the bars and then we would hang out. So I never I don’t really didn’t really send me drunk tax but I sent a sleep deprived emails last night,

John Corcoran  10:28  

which is like the dorky version of tax by the way.

Jeremy Weisz  10:32  

So I was

Unknown Speaker  10:33  

literally the marquee suburban version of drunk texts.

Unknown Speaker  10:36  

I got really out of control and I said a sleep deprived

Unknown Speaker  10:39  

email all my

John Corcoran  10:42  

wife is gonna have to lock me up

Jeremy Weisz  10:43  

drunk text is what you regret the next morning, the sleep deprived email. You could also regret the next morning but mild

John Corcoran  10:49  

regret is not like, like abject embarrassment. It’s just like

Jeremy Weisz  10:54  

a little bit uncomfortable, really. And so I was watching Joe Rogan, I’m like, you know, I was watching some comedians, I’m like, I love comedy, and you love comedy. And I’m like, I would love to have these guys on some of these people on the podcast. So I start researching. This is again, this is four in the morning, okay, four in the morning. Like, why you should know that Jeremy doesn’t sleep. Um, I’m trying to be better about that. But so I’m researching these comedians and emailing them. Like, why am I even doing this? JOHN would not approve of this right now. Why, but I just kept on like, researching these comedians, emails, I’m like, you know, maybe one or two of the people just I really admire, that bring me joy. And so anyways, I went down that path, but just back to say, you could get just some of your dream guests, childhood heroes or people that you really admire, not Yeah, yeah, absolutely.

John Corcoran  11:47  

You know, when you develop a relationship with them, I mean, our friend Brendan Lemon is a comic. He’s a comedian, you know, I mean, and he’s gonna be on a podcast soon, because he has a book coming out. And it’s a nice thing to be able to, you know, deliver that additional value to people. You know, another one of our clients, Andrea Herrera, Lead Like a Woman Show. She’s doing an amazing job, Heuston. Sorry. Hey, Andrew.

Jeremy Weisz  12:09  

Andrea Herrera, we did feature both. Yeah,

John Corcoran  12:14  

thank you. Thank you, thank you. But yeah, absolutely, you know, just do an amazing job of building connections with people in the field. So you know, look up these shows, and you can see how other people are utilizing these tools. The other thing I was gonna say about the downloads pieces, you know, apple, you know, depending what stats you lay you you read 50 to 70% of all downloads come through Apple, and Apple does not release, download numbers at all, they have some charts, up to 100 or 200, or something like that, but no download numbers. So if you go on LinkedIn, I’ve done this before, and you search for top 100 podcasts, you get about 9000 results. Sure. Mathematically, that’s impossible. So someone’s lying, right? So the truth is, no one actually knows your download numbers. So that so the question then becomes, what do downloads do for you, if it’s if no one can know what the actual truth is, what do downloads do for you, what they do for you is they establish credibility or social proof for someone who’s deciding whether they’re going to say yes to be whether it’s worth their time to be on your podcast. And if you’re going out and trying to get Oprah Winfrey and stuff like that, it’s going to be harder. But for most people, it’s a better use of their time to start with people who already know, like, and trust you, and then go in concentric circles outward from there and get direct referrals from other people who know and trust you who will vouch for you. And it’s not that challenging to get great people to be on your show, even if you’re just getting started even if you don’t have a ton of downloads, and eventually you will build an audience, you will build a listenership and you’ll get people that are interested in and engaged as your audience. The other thing is, as things are becoming kind of multi channel And right now, we’re broadcasting this live across both LinkedIn and Facebook. And so you’ve got communities on different social channels that are going to be consuming that content, you know, even beyond a download, right? So it’s actually other ways that people engage and give exposure to your audience getting exposure to your guests. And so that you know, the download number is not you know, it’s kind of like it’s a raw metric that people kind of default to and they think it matters but it’s a very overt it’s a vast oversimplification.

Jeremy Weisz  14:26  

I think we’re gonna end each of these with our favorite time. Whoa, okay, from either Adam Sandler movie, David Spade Clifford 

John Corcoran  14:35  

If you are listening to this, you should know Jeremy Weisz is an absolute movie savant. He knows every single detail about every single movie made caveat as long as that movie was made between 1991 and 1995, and stars Chris Farley and David Spade. That’s the case. He knows every single detail, like encyclopedic knowledge,

Jeremy Weisz  14:57  

and I want to just give a shout out to sem rush Because you mentioned you know, Apple doesn’t they don’t you know publish download numbers and it made me think sem rush allows you basically to plug in a website and see like every detail about websites traffic backlinks and everything so our friends over at sem rush you can check them out I love it if you want to do like, just feel like you did a trick to someone you go and just start spouting out have sem rush on in this talk about their website like how do you know you have a camera in my room now? sem rush Yeah, um, so let’s Yeah, so your favorite

John Corcoran  15:34  

Where do you wrap it up with your favorite time? Well, yeah,

Jeremy Weisz  15:37  

but I want you to sit. I would like to know your favorite Adam Sandler from Adam Sandler.

John Corcoran  15:43  

Okay, this is not a movie quote. But I gotta go with Batman in

Jeremy Weisz  15:47  

a movie. It is a movie quote. Well, isn’t it then Tommy? Boy?

John Corcoran  15:51  

I stand correct. Okay, that was their Night Live skit.

Jeremy Weisz  15:54  

It’s the point where David Spade is looking at the ladies swimming, skinny dipping in the pool. And then maybe that was I don’t know if that was him

John Corcoran 16:03

See what I’m saying people, see what I’m talking about

Jeremy Weisz 16:04

Or he knocked on the door and he said housekeeping. You know that one? Right. And then

John Corcoran  16:08  

that’s I don’t think that’s the scene. Does anyone listen? Is anyone listening? If

Jeremy Weisz  16:12  

anyone knows which scene feminine but it is. I think it’s like um, Richard your briefcases over here. I’m just working on some documents. He’s what he’s looking at the lady skinny dipping

John Corcoran  16:25  

here, or they can listen to you reenacting it, but I would.

Jeremy Weisz  16:29  

So I’m gonna go. favorite quote. One of my favorite quotes is I’ll tell you why I suck as a salesman. And if you don’t, if you could picture the scene, where Chris Farley, Tommy Boy at the diner? Yeah, get the chicken wings. Tommy likes wingy. Okay, so, listen to that one. Why suck as a salesman? If you’re in business, or marketing or sales, you’ll love that you do sales. JOHN, that’s the turnaround scene where he starts selling more. That’s the message he’s passionate about. Right? He cared about it. I think that’s Yeah, exactly.

John Corcoran  17:08  

Exactly. So you know, alright, so go check that out everyone. You want to learn more about putting together a podcast of your own having your own podcast, you can contact us at [email protected] or rise25media.com You can learn more about Dr. Jeremy Weisz on LinkedIn or at rise25.com/about. It was a pleasure. Hope you all are. Well. Stay safe. Stay healthy. Thanks, everyone.

Outro  17:32  

Thank you for listening to the Smart Business Revolution Podcast with John Corcoran. Find out more at smartbusinessrevolution.com. And while you’re there, sign up for our email list and join the revolution. And be listening for the next episode of the Smart Business Revolution Podcast.