[Podcast Series] Dr. Jeremy Weisz | [Live Episode] What 5 Questions Should a B2B Company Consider Before Starting a Podcast?

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts where he helped to put all of their systems in place and helped them add volume, feature, and edify various business leaders. 

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has been featuring top entrepreneurs and founders/CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. He also continues to run his own chiropractic and massage facility in downtown Chicago and has also founded a nutritional supplement business.

John Corcoran, host of the Smart Business Revolution Podcast, is joined by Dr. Jeremy Weisz, his co-founder at Rise25 Media, to discuss the 5 key questions that new podcasters should ask themselves before starting a podcast. They’ll be talking about the importance of considering a podcast’s return on investment (ROI), tips for getting amazing guests, and how involved the business owner should be in the podcast production, strategy, and execution process.

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Here’s a Glimpse of What You’ll Hear:

  • Question 1: How do I ensure that I get ROI from my podcast?
  • Question 2: How do I get amazing guests to say ‘Yes’ to my podcast?
  • Question 3: Am I speaking to someone with personal experience in creating and producing profitable podcasts?
  • Question 4: How do I turn interviews into long-lasting relationships, referral partnerships and strategic partnerships?
  • Question 5: Am I doing everything myself or do I have someone or a team executing it?

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

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Episode Transcript

Intro  0:14  

Welcome to the revolution, the Smart Business Revolution Podcast, where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran  0:40  

Hey, welcome everyone, John Corcoran here. I’m the host of the Smart Business Revolution Podcast. I am also a recovering political hack and recovering lawyer. I spent many years in politics including as a speechwriter and stints working at the Clinton White House for a California Governor. I spent many years practicing law in Silicon Valley in the San Francisco Bay Area. You know, in 2010, I discovered the medium of podcasting. I’ve been doing it ever since. And we’re doing this podcast live right now on LinkedIn and Facebook. And for over 10 years of hosting this show, I’ve had the privilege of talking to so many great top CEOs, founders, entrepreneurs and companies and organizations ranging from YPO to Activision Blizzard, and talked to the CEO and founder of FreshBooks recently. It’s really one of the most amazing things I’ve ever done for my business and my life. And I’m also the co-founder of Rise25, where we help b2b businesses with the strategy and production they need to create a podcast that produces tremendous ROI and connects it with their ideal prospects and referral partners. And so today, we’re actually going to be talking about some of these different topics. But first, before we do that, I want to give a quick shout out to Michael Roderick of Small Pond Enterprises. He’s a good friend of the business, and one of the most giving entrepreneurs out there. And we just thought of him because we’re gonna be talking about some of the principles that he espouses as well around how to build better relationships. And I’m excited because my guest is my business partner and friend, Dr. Jeremy Weisz.

Jeremy Weisz  2:04  

Do you have a full media team behind the scenes working on all the items that you’re talking about that just magically appear on the screen running around behind the scenes you don’t see them on? 

John Corcoran  2:10  

They’re all off camera. So what we’re gonna be talking about today is what a b2b business should consider when starting a podcast what types of questions they should really be asking. We’re going to run through those real quick before we get to that though, you know, this episode is brought to you by Rise25 Media. It helps b2b businesses to get clients referrals and strategic partnerships with done-for-you podcasts and content marketing. You’re listening right now to a podcast. And so if you’ve ever thought once about whether you should do it yourself, I say it is one of the best things you could ever do. And we tried to make it as easy as listening to a podcast. And we really specialize in helping b2b businesses with a high client lifetime value to create a profitable podcast. So to learn more about that go to rise25media.com or email [email protected]. All right. So Dr. J, let’s hop into this topic. Let’s break it down for you know, let’s say that there’s a b2b business listening to this right now. And they’re thinking they’re seeing them, podcasting is a hot topic right now, what are the questions they should be asking?

Jeremy Weisz  3:18  

I mean, the first one you and I talk about heavily is how do you ensure you get ROI from a podcast? Because, you know, we see a lot of people start, and then stop. And the biggest reason we see people stop is because they’re not getting ROI. They could love doing it, they have a passion for it. But it’s not sustainable with not producing ROI for the business. And so the question is, how do you? How do you make sure the podcast produces ROI? Right? And it’s all about the strategy. It’s all about, you know, you obviously go out saying, and people always ask us, but the content is going to be amazing, right? We make sure that the content is amazing, right? Yeah. Yes, that are knowledgeable and that are experts, you yourself are an expert. But the strategy of, you know, who do you have on what topics Do you cover is a big deal when it comes to the podcast?

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