[Podcast Series] Dr. Jeremy Weisz | Do Your “Core Values” Even Matter?

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts where he helped to put all of their systems in place and helped them add volume, feature, and edify various business leaders. 

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has been featuring top entrepreneurs and founders/CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. He also continues to run his own chiropractic and massage facility in downtown Chicago and has also founded a nutritional supplement business.

John Corcoran, host of the Smart Business Revolution Podcast is joined by Dr. Jeremy Weisz, his co-founder at Rise25 Media, in this episode to discuss two of the eight core values that Rise25 Media has. They’ll be explaining why having core values is important for any business and they’ll also be sharing examples of how Rise25 Media upholds their core values.

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Here’s a Glimpse of What You’ll Hear:

  • Dr. Jeremy Weisz shares a quote from one of his favorite movie scenes and what it can teach entrepreneurs
  • Rise25 core value #1: ‘Have fun, enthusiasm, and humor’.
  • John and Dr. Weisz explains why they did the severed hand campaign which they sent to some of their prospects, referral partners, strategic partners, and clients.
  • Rise25 core value #2: ‘Niceness and kindness’.

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

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Episode Transcript

Intro  0:14  

Welcome to the revolution, the Smart Business Revolution Podcast, where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran  0:40  

All right, welcome everyone. John Corcoran here, I’m the host of this show. You know my story. I’m a recovering political hack and a recovering lawyer. I spent many years working in politics, including as a speechwriter stints in the Clinton White House. And the California Governor also practiced law for many years and 10 years ago, I discovered this medium, but we’re doing a live version right now, which is podcasting and content marketing. And I’ve been doing it ever since it’s one of the best things I’ve ever done. It introduced me to amazing people. I’ve connected with so many great top CEOs, founders and entrepreneurs of all kinds of different companies, including my business partner, who I’ll be talking with here in a moment. And I also co-founded Rise25 where we help b2b businesses with the strategy and production they need for great podcasts that produces a tremendous ROI and connects them with their ideal prospects and referral partners. 

And first, before I introduce our guest, I want to give a quick shout out to two people first Will Scott of Culture Czars. He’s also the author of The Culture Fix and a good friend of Rise25. And he is someone who talks a lot about what we’re going to be talking about here today, which is core values, and whether core values even matter. And it’s a bit of a trick question, because we do believe they matter. And we’re going to talk about why they do give you a couple examples of ways that they matter. But go check out Will Scott because he teaches companies how to adopt them. And another great thought leader and expert and coach is Dov Pollack of Next Wave Leadership and the Next Wave Leadership Podcast. Check him out, as well. He mentors and coaches executive leaders, many female executive leaders in particular, and does a great job with that. And so he also came top of mind when we were thinking about some people who have core values and who we admire. 

But I’m excited because my guest is Dr. Jerry Weisz. He’s been doing his podcast Inspired Insider for over 10 years, advising and helping b2b businesses with creating podcasts for over 10 years, and has been my business partner since 2015. And we’ve had a great time working with so many great businesses. But first before we launch into this, of course, this episode is brought to you by Rise25 through which we help b2b businesses to get clients referrals as future partnerships and some of the best relationships and friendships you’ll ever build through a podcast and through content marketing. To learn more, go to rise25media.com or you can email us at [email protected]. But first, before we get into the interview, everyone’s favorite feature on this show that we cover every single week. And that is what is Jeremy’s favorite quote from an early 90s movie of the day because it changes by the day. And for those of you who don’t know my business partner, Jeremy is the world’s most amazing range person movie expert, as long as those movies came out between the years 1991 to 1995, and starred David Spade as long as it falls into that narrow category. He has an encyclopedic knowledge, okay, every different kind of movie. So Jeremy,

Jeremy Weisz  3:40  

I have my answer. So I want to preface it with if someone is the first person to email me what movies are from. We’re gonna give a free copy of our course. predictable profits podcast course, which is $600 on our site route 25. So you’re saying there’s a chance

John Corcoran  4:04  

you’re saying there’s a chance so do you know what movie that’s from? I’m gonna guess we’re gonna be going.

Jeremy Weisz  4:10  

Oh, no, it’s not. I don’t know if I should say if you email me the answer to the first person to email me the answer to that, even though I don’t know. You want me to give the answer to it. But it’s like what?

John Corcoran  4:23  

Yeah, if you do, then they can just listen to the recording and they can win it that way. So now I don’t think we should. We should leave them dangling. leave it hanging actually, why don’t you give it away at the end at the end of this interview? So

Jeremy Weisz  4:34  

you’re saying there’s a chance is one of my favorites. I love that quote. And, you know, it’s, it’s from a comedy and I’ll just leave it at that. You know,

John Corcoran  4:43  

we have an answer. Eric Glaser says Dumb and Dumber. Oh, wow. There you go area

Jeremy Weisz  4:48  

man. Eric, Eric’s my kind of person. Was that the

John Corcoran  4:51  

correct answer?

Jeremy Weisz  4:52  

That is the correct answer. I can’t believe you didn’t know that you kicked off the show.

John Corcoran  4:57  

Well, you know, I was thinking I was thinking of Christmas. Farley movie. And so that threw me off. Yeah. So

Jeremy Weisz  5:04  

if you know that scene, it’s just someone giving Jim Carrey rejection after rejection after rejection emerge after rejection after rejection. And then after all that he’s like, so you’re saying there’s a chance?

John Corcoran  5:20  

And it’s an important lesson in business, right? Oftentimes, you take rejection. Yeah. When you just gotta keep on going, you

Jeremy Weisz  5:28  

gotta let it roll off you. So I think of that scene, and that quote all the time.

John Corcoran  5:34  

So let’s, let’s roll that into our discussion today, which is, you know, how do we

Jeremy Weisz  5:38  

incorporate Dumb and Dumber into our discussion?

John Corcoran  5:43  

Well, one of our core values that we’re going to talk about as an example, yeah, about eight to 10 or so. And by the way, some people say that’s way too many. Some people say that you should only have three or four. I know there are companies like Amazon, I think it has 14. I had an interesting experience once at a conference where I met someone from Amazon, who was telling me about how Amazon has 14 core values. And he said, Any person who works for Amazon can recite them. And I said, prove it to me. And he sat down, I gave him a blank piece of paper. And then it took him a couple minutes, but he knew that all 14 remembered all 14, which I thought was one. Do you remember any of them? Uh, well, I mean, the faint one of the famous ones is that, you know, customer first, right, you know, they’re famous for having any meeting or any meeting that Jeff Bezos attends, there’s an empty room, there’s an empty seat at the table, which represents the customer who’s not at the table, but they will always want to be thinking about the customer. So that’s, that’s one of them. Um, but let’s talk about core values where they matter, because you and I have gone through and we’ve created core values for our company. And there are two big good that we want to talk about as an example and kind of how we made them real for us. No one, have fun.

Jeremy Weisz  6:56  

But talk about that one, have fun enthusiasm and humor. Let’s talk about that one.

John Corcoran  7:00  

And I think demonstrated already by the fact that we wasted everyone’s time.

Jeremy Weisz  7:05  

We all know dumber if you’re hearing that. That’s the second quote. Is that Dumb and Dumber is Oh, Billy Madison,

John Corcoran  7:13  

Billy Madison. There we go. also released between 1991 in 1995. And Adam Sandler movies instead. So you can see you can see how should we?

Jeremy Weisz  7:23  

We should do a book on just principles of business. Learn from Tommy Boy, Billy Madison in Dumb and Dumber. That’s

John Corcoran  7:31  

Yes, yeah, you can see Jeremy’s encyclopedic knowledge of all things cinema, really all things.

Jeremy Weisz  7:40  

To be proud of being

John Corcoran  7:41  

a movie critic, David Spade to Adam Sandler, between 91 to 90 9095 or so. So, um, but I think this kind of does demonstrate the way that we live our values, because there’s no doubt there’s going to be some people watching this thinking, what are these guys wasting my time with talking about early 90s movies, clearly, late 90s were the best movies of all time, early 90 suck. So you know, that’s fine. You know, those people are not for us. But um, you know, I think it also demonstrates that we like to have fun, we want to, we want to people to be drawn to us who have a sense of humor, who are not going to be turned off by having a sense of humor, and that are going to want to have fun in business as well.

Jeremy Weisz  8:26  

There’s one thing that we did I know, you probably don’t want to talk about

John Corcoran  8:31  

all this.

Jeremy Weisz  8:33  

I mean, it goes into marketing campaigns that we do and how we infuse the fun and humor into them. And some people would not think they’re fun or humorous at all and be offended by them. But um, we did and we are going to send a direct mail piece. And we called it the severed hand campaign. And if you want to know more about that, you can email us about it. It does not involve a real severed hand, obviously. But you know, we did when we went to purchase this product, it did get rejected because they’re wondering, it was around Halloween. So they were wondering why we were purchasing 50 plastic hands to send.

John Corcoran  9:19  

So well. what we ended up doing is we had a letter that we wanted to send out to a bunch of prospects, referral partners, strategic partners, clients, that sort of thing.

Jeremy Weisz  9:28  

These are people we knew weren’t cold people. So, we know.

John Corcoran  9:31  

Yeah, it was not a random thing. It was people that we already had a relationship with. So they would have recognized the response label on there, but it’s what’s commonly called lumpy mail. So you get it in the mailbox and it’s bumpy and was like, Oh, what is this I got to open it up. And so it had a plastic hand in there. We had a reason that was pretty large actually would have remained. Yeah. And, you know, we were tongue in cheek in the letter that accompanied Still, having said that, there were some people that were turned off by that. And we were prepared for that going into it. We were prepared for the fact that, okay, this isn’t going to resonate with everyone there, some people are gonna say these guys are off their rocker. They are nuts. I don’t like this at all. Maybe, right? Right. But I mean, going back to the core value, right, you know, we like to have fun, we like to have a sense of humor, we like people that are going to embrace those sorts of things. We don’t want to stiff people that don’t have a sense of humor, you know, and that’s just what we stand for. That’s what that’s the business that we’ve decided to pursue. And so yeah, so I think that that’s a good example of a way in which you can live your core values. The second one, Jeremy, the other core value that we’re gonna talk about is niceness and kindness. So we have another core value, which is we, you know, the funny thing is Jeremy and I both come from kind of white collar professions. Jeremy is a chiropractor by training, and I’m a lawyer by training. And I had many years of very working with litigious individuals, and combative, opposing counsel. And so I’ve made a very deliberate decision in the business that we run now that I want to be with people that are fun and nice. And I don’t want acrimony and bitterness, not to mean that everything’s all happy roses, and carebears at all times. But we definitely want to surround ourselves with people who are nice. And that extends to our team, everyone who we hire extends to the clients that we work with. And that is a non negotiable. So when it comes to everything, you know, if we have a client who is a jerk to our team, that’s not gonna fly with us. And because that is a core value of ours. So Jeremy, your thoughts?

Jeremy Weisz  11:58  

I mean, I think it relates to overall, why we love podcasting, also, because it allows us to give to and think about other people and profile them. And, you know, we like to, we try and be nice ourselves, right? And that’s also why we love the podcast. They’re the medium of podcasting, because it’s a way you can give to your relationships,

John Corcoran  12:26  

you know, absolutely right, in many ways, you know, by featuring them. By giving them shout outs, by doing panel presentations, where you interview a number of them after the interviews over introducing them to other people within your network or other past guests who you think that they should connect with? There’s really a lot of different ways to do it. So what are your thoughts? I’d love to know for all of you, we’ll wrap things up,

Jeremy Weisz  12:52  

I’d love for people to email us or comment on their company’s most important one or two core values. I’d love to hear what yours are, because we’re always learning about what other companies are doing. So you could put them in the comments, you can email us at [email protected]. And we’d love to hear it. That’s right. I would love to hear there’s also Jeremy just to wrap things up. Where can people go to connect with you or connect with us or learn more about what we do? Yeah, rise25.com. And there’s a contact page there as well. And there is a video on the homepage, which I tell people we banter like an old married couple. And if you watch a video, you will definitely see it. The sense of humor comes out, I think in that video as well.

John Corcoran  13:42  

Right. And that’s right front and center that’s demonstrating our core values yet again, front and center on our website, demonstrating that we’re not going to take ourselves too seriously. And hopefully we will attract others who want to do good work, but also have fun at the same time. So thank you all for being here, and we’ll talk against it.

Outro  14:03  

Thank you for listening to the Smart Business Revolution Podcast with John Corcoran. Find out more at smartbusinessrevolution.com and while you’re there, sign up for our email list and join the revolution. And be listening for the next episode of the Smart Business Revolution Podcast.