How does a guy who lives in a small town in rural Washington State go from working on commercial fishing boats in Alaska to running a business from his home office that brought in over $14 million over the last 10 years? One answer: relationships.
In this episode, I want to introduce you to a man who is a master at building relationships and turning those relationships into phenomenal amounts of revenue. You’ve probably never heard of him before. His name is Kevin Thompson. He spent over 7 years on those commercial fishing boats in the Bering Sea just like The Deadliest Catch. One thing led to another and he ended up building a website on the side to supplement his income. Other people started asking him how he created the website, and how he built it, so he started showing others how to make money on the side with a (new) website.
That was over 10 years ago. And the website looks like it hasn’t changed one… single… bit. (Ready to be blown away? Check out this beauty.) Now, there are thousands of people who do this kind of training today. So how does Kevin do it? It’s very simple. What Kevin does is he spends over six figures a year to go to high-level conferences and masterminds where successful entrepreneurs gather, builds trusted relationships with those successful entrepreneurs who have large followings online and/or email lists, and he convinces them to help him to sell his training program on how to make money with a website. Now I know what you’re saying: I don’t have six figures to spend on conferences each year! But just wait. This is a strategy that you can apply to your life?. You DO NOT need to spend thousands of dollars going to exclusive events and conferences. In the interview, we break down this strategy for you? the key to this strategy is what Kevin calls a 5-step strategy session.
Now Kevin uses this process to build relationships with others who are involved in internet marketing to promote his online training program BUT if you are an offline entrepreneur or service professional like many of my listeners I really think you can use this 5-step process in almost any industry, almost any line of work, even if you’re just starting out. I think you will find, like Kevin has, that this technique will make a huge impact on the person you want to connect with, and they will want to reciprocate and help you in return. It’s a really powerful structure that allows you to do good, to help people, and to help yourself without having to feel like you’re selling or engaging in any pushy marketing tactics. It really is brilliant. Enjoy! Resources from this Episode: