006: Dan Pink | How to Move Others to Do What You Want Them to Do

smart business revolution podcast, entrepreneurship, small business, entrepreneurOne in nine Americans sells for a living.  In other words, sales is their full-time position.  Their success and often their very future with their company depends on meeting sales numbers.

That’s a pretty staggering wake-up call. Sell, and you get to keep your job. Don’t sell, and you are out on the streets.

It kind of reminds me of the famous line from Glen Garry Glen Ross (uttered by Alec Baldwin): “First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.”

But what is even more shocking is that sales is no longer what it used to be.

Sales is now pervasive. Sales is no longer the province of one lonely traveling salesman who is constantly out on the road and comes back to the office once a year for the company holiday party.

In fact, all nine out of nine Americans typically has some component of sales in their job.

In the new book To Sell Is Human, bestselling author Dan Pink argues that like it or not, we’re all in sales now.

No longer can the rest of us sleep soundly at night, soothed by the reassuring thought that it’s someone else’s job to sell the company’s product, to bring in investor capital, or to explain the nuances of the firm’s services to a new client.

We all have to work to convince the boss, to persuade a client, or to cajole a business partner to do what it is we want them to do, or to part with capital on the terms we want them to.Daniel-Pink, Dan Pink, Dan Pink Drive, A Whole New Mind, Free Agent Nation

Just like he did in his previous books Drive and A Whole New Mind, Dan doesn’t patch together his theories with spitballs and duct tape.  He relies on a wealth of well-supported social science research conducted at many of the nation’s most prominent universities.

I had the privilege of interviewing Dan in advance of the release of To Sell His Human, and just as you would expect, he was filled with new insights and enthusiasm for his latest topic.

In the course of my interview for Podcast #6, Dan and I discussed the following:

  • why there is less trickery and deceipt in the world of sales today.
  • the role of social media including Twitter, Facebook and Yelp in reducing the number of sleazy sales people.
  • why the playing field has been leveled between buyers and sellers
  • how and why success today requires finding problems that people don’t realize they have.
  • why you can be most valuable when people don’t know what their problem is.
  • how identifying problems and making sense of massive amounts of information can ensure your utility to an organization and reduce the chances of your job from being outsourced or automated.
  • why understanding where people are coming from is one of the keys to persuasion and influence.

 

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Enjoy the show!

 

Resources mentioned in this Podcast:

 

 

 

 

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  • F. Jonathan Larsen

    Pink is a great writer – I read Free Agent Nation many years ago when I was very disgruntled working for a very large PC software maker in Austin. It had some great ideas that I used for a few years when I was freelancing. Thanks for doing this interview.

    • http://www.smartbusinessrevolution.com John Corcoran

      Jonathan: I’m glad Free Agent Nation was helpful to you. I haven’t read it yet but it’s definitely on my to-do list early in the new year.

  • http://www.plusplusnc.com Dwight E

    Such a great subject matter! No matter if we’re wanting people to buy or to tweet/forward something for us, we’re always wanting people to do something for us.

    • http://www.smartbusinessrevolution.com John Corcoran

      That’s absolutely true, Dwight. Dan even makes the point that every subject line in every email we send is “selling” – we’re trying to sell the recipient on opening the email. It’s a great point.

  • http://howtocreateawebsiteonline.com Vince @ How to Create a Website Online

    This article is fantastic! I heard an interview with Marc Cuban before stating that you need to grab his attention instantly or else he wont even bother reading your email. Nicely Written John!

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