010: Guy Kawasaki | The Artisanal Publishing Movement + Book Giveaway

smart business revolution podcast, entrepreneurship, small business, entrepreneurWhen an unpublished writer decries the state of traditional publishing, people roll their eyes.

When someone who has written and published a dozen books says traditional publishing is dying, then it’s time to sit up and pay attention.

Guy Kawasaki is the latter type.

While he doesn’t think traditional publishing is going to go away entirely, he does see huge potential in the ability of authors to publish their own books using platforms created by the Amazon Kindle and other e-readers.

The author of Enchantment, What the Plus? and 10 other books, Guy has just written and published his latest – APE: Author, Publisher, Entrepreneur-How to Publish a Book.

APE aims to become the Bible for publishing, promoting and selling a book without using a traditional publisher. Think of APE as the “Chicago Manual of Style” for getting a book published in the 21st century.

Just don’t call it “self-publishing” Guy actually prefers the term “artisanal publishing” over “self-publishing” — which he says is more appropriate to the handcrafted, customized nature of self-publishing today. It is also suggestive of fine wine or cheese, which sounds a lot better than “vanity publishing” or something more derogatory.

Guy Kawasaki, APE, EnchantmentGuy was very generous to spend about a half hour of his time talking about the artisanal publishing movement.

Even better – he donated a couple of copies of his new book for Smart Business Revolution podcast listeners!

If you want to win a copy, here’s what you need to do:

  1. Join my email list, so you’ll receive notice when I announce the winners by email. (You can unsubscribe at any time after this contest.)
  2. Enter a comment below saying you want to win. Feel free to also tell us why you are interested in learning more about publishing a book (optional).

I will pick a couple of winners at random within one week of posting this blog post. Good luck!

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  • George T. Wilson

    I read his book The Macintosh Way – I loved learning about what Steve Jobs was like almost 30 years ago. I’d love to win his book. I’m thinking about writing a book that I’ve been putting off for some time, so this would be helpful.

    • http://www.smartbusinessrevolution.com John Corcoran

      Cool, thanks George. If you are considering writing a book, I’d suggest you take a quick read over APE first then keep it nearby. It’s a great reference manual.

  • http://www.thinkentrepreneurship.com Pete Sveen

    Hi John! I’m listening to your podcast as I type. Great podcast with Guy and congrats on landing the big interview! I’d love to win a copy of Guy’s book Ape. That’d be awesome!! Cheers – Pete

    • http://www.smartbusinessrevolution.com John Corcoran

      Great, Pete. Thanks so much for listening. I hope you enjoy it.

  • http://consultantmindset.com Matt Beglinger

    Hi John,

    Love the Podcast, thanks! I’ve love to win a copy of his book.

    I’d like to learn how to publish to:

    1) Diversify my income/make more money
    2) Leave a legacy
    3) To accomplish something I’ve always wanted to do



  • http://www.digestonlinemarketing.com Hilary St Jonn

    Woot, I would love this book! The universe has been telling me to write a book and I need to get on it. Winning this book will mean I will have to write it. In a month! That is what I’m declaring. Thanks for the great contest John!!

    • http://www.smartbusinessrevolution.com John Corcoran

      Hey Hilary – wow, now that’s definitely a sign from the universe. It’s saying “Hilary… you need to write a book.” What are you thinking about writing about?

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