Warning: I’m going on a rant here.
There are too many rah-rah conferences for entrepreneurs.
You know what I’m talking about. 2 or 3 days of drinking from a firehose with non-stop speakers back-to-back, spewing too many ideas.
Speaker after speaker telling you how you just need to “hustle more” and wake up early, and if you’re already waking up early, you need to wake up even earlier.
And if you are already waking up earlier, you need to just work straight through the night.
Because sleep is for the weak.
And you need to pass out more business cards and you need to be on every social media channel and you need to master Facebook ads and don’t forget Instagram.
And Pinterest. And Vine.
Strike that. Twitter just killed Vine.
But you need to be on whatever comes next.
So you fill yourself up with too many ideas, get inspired and excited for 24 or 48 hours like a sugar rush, and then… nothing.
You go home, and you’re not sure what to do next.
You have no clear plan.
No one holds you accountable.
Thousands of dollars down the drain.
It’s like gorging yourself on all-you-can-eat buffet but the rest of the year you’re still hungry.
Do these events REALLY move the needle in your business?
I see a lot of people spend THOUSANDS of dollars flying around the country going to event after event, while their business limps along.
People go to these conferences because it “feels like” they’re making progress on their business, but if you really look at whether there’s ROI or if you made serious changes and improvements to your business, it’s questionable. [Read more…]