Turning Ideas Into Impactful Business Growth With Brad Costanzo

Brad Costanzo: 09:22

Right. So. And I think kind of it goes back to what? I was a child, too, you know. Why were you motivated to do it?

Well, I like shortcuts or. What’s the book by what’s his name? Smart cuts. And I like looking for leverage points. And it’s the ultimate leverage point.

I want to be able to do less, but I want to be able to do the things I do better. And when I discovered it it was very much of a, You know of an accelerator, to use a very overused word. But I’m not a technological guy. I’m a good tinkerer. I’m good with software.

I was using AI tools before they were cool. Before I opened AI, this stuff came out and I had been doing a lot of boutique marketing and growth advisory work for different types of businesses, and one of them was a big marketing agency. And I just started to play with a lot of the tools that were available from ChatGPT to the explosion of new stuff, and just started applying them to get results for my clients and for this marketing agency. And it just started to work really quickly. As anybody who’s played with AI knows, it can do.

And then one thing led to the next, and then people would say, maybe you can help me, and maybe you can come speak on my stage or my podcast. And I very much felt like, you know, the land of the blind, the one eyed man. I’ll be the first one to say, “Don’t ask me how to program a large language model. Don’t ask me how to even go to GitHub and run all of these hyper advanced models. What I’m really good at doing is that intersection of what I can do, what the business needs done and what the entrepreneur really wants out of their life.

Do they want to be more creative? They want to be more productive, a combination, and I help kind of connect those dots without the overwhelm. And to use another overused term, I help separate the signal from the noise because there’s a lot of noise.

John Corcoran: 11:08

And it is crazy because the businesses are being replaced rapidly. And I think about this because my mom was a travel agent when I was growing up, and travel agencies basically disappeared, right? Like we now buy our books, we book our flights online. And my first jobs were as a writer. And now, like, I don’t know why, you know, you would hire a writer. There’s or you, you know, or rather, you could hire a writer or an editor. And then they, using AI tools, can oversee a larger portfolio of content creation. Bingo.

Brad Costanzo: 11:40

Well, what would you do? And so, yeah, it is, you know, we can definitely get into some of the philosophical aspects because it is as scary, if not more scary than it is exciting. And to use another metaphor, kind of they say that if you and a friend are outrunning a bear in the woods, you just got to outrun your friend. And I kind of feel like I just got to outrun everybody who’s not starting to adopt this and evolve along with it. And so a lot of jobs will be lost.

But at the same time, it democratizes access to opportunity. So the moats are gone, you know, and for those that don’t know what a moat is, it’s just a protective barrier in your business. Like, you know, Amazon has a huge moat because they have so much technology and distribution and economies of scale and price power. You know, they can basically kick everybody around. And large software companies have a moat in building their software, because building software costs hundreds of thousands, millions of dollars to hire the right team of engineers and to do all this other stuff.

Well, these moats are starting to disappear really quickly, especially with software. Where, you know, AI is writing software or AI is right now helping novices write software, and then it’s helping software developers write software ten times quicker and then very soon, if not already happening. Software is writing software. And that also means that, you know, if you have an idea, you can now utilize AI to get MVP sections up. And you don’t need to have hundreds of thousands or millions of dollars.

And although your job may be replaced, you may. You now have the tools if you choose to do so, to create your own opportunity. It’s the exact same thing. The internet gave a lot of people the access to have tools to get distribution. And

ET cetera. You know, when you’re a musician in the, you know, up until the late 90s or even 2000, actually, I say 2000, you had to go through a, you know, a gatekeeper record label. You have to go through a gatekeeper. You can just get it.

John Corcoran: 13:37

Studios. There was my parents’ house in Los Angeles. There was a music studio for many years down below their house, not too far away that now is just a regular office building because you know who needs it? Who needs that anymore? Yeah.

So it’s kind of interesting. So a lot of these companies these days, you know, my experience talking to different companies, they’re not quite sure where to get started. They hear buzzwords, they hear about AI. They’re not even sure where to learn it. Let’s start there.

Yeah. So, you know, in the early days when ChatGPT first came out for me, it was Twitter. It was things like that, and eventually like podcasts, YouTube tutorials, stuff like that. Where do you go to keep abreast of the changing?

Brad Costanzo: 14:18

I’d say X, formerly known as Twitter and YouTube, are still two of my first things. I’ll often see something quickly on X, and then I’ll go to YouTube to find some deeper dives into those things. And then, you know, whether it’s colleagues of mine and I or, you know, we’re just kind of always sharing things back and forth, it’s hard to keep up with everything. But yeah, I mean X, Twitter and YouTube are still two of my absolute favorite things. I subscribe to all the newsletters, I watch what’s coming out, but once more I have to kind of put filters on to go.

Just because it’s new doesn’t mean it’s necessary. Yeah. And you know, I tell you that most of my clients are business owners right there. And they have an existing business. They’re a CEO or high level executive, and they’re busy.

So they don’t have the time to learn everything. So they want to learn the necessary things. So in my business, what I’ve evolved it to is kind of what I call AI enablement, which is a combination of training, education, and consulting. I’ve got an AI accelerator that I run with a partner of mine named Mike Koenigs and Joe Fier, and we collaborate on that to do an AI accelerator for entrepreneurs, which is a 12 week really good enablement training. It’s not about one specific thing, but it’s about how to get the breadth of breadth of the entire thing of what I can do and what it can’t do, and how to really focus you on being resourceful to go, okay, here’s my outcome.

I want either here’s a tool to use it, or here’s how to find the people who know how to use the tools to use it quicker. So it’s very much around, like just as I say, enablement. Yeah. But then I do like a lot of one-on -one consulting or speaking or workshops for corporations where they bring me in to kind of train their people. But then we also build solutions for folks and we go, look, this is what you want to do, let’s build this out.

Let’s show you how to use it. Sometimes run it, sometimes be kind of a growth partner. So this allows me to kind of use my skills as a serial entrepreneur, as a consultant, and now as an expert in this technology to get some benefits. But ultimately when they come to me, they’re like, I just want to know how to get results. And I go, okay, well, there’s two ways to think about this.

There’s a lot of cool things you can do with AI. And for the first time in a long time, all of these new ideas that have been floating around in your back pocket can get done, but don’t start with that. Start by solving your own problems and you have to first identify your problems. Like what are the bottlenecks? Where are you spending most of your time?

What do you have to do but you hate to do? Or what do you have to do and hate to do? But you’ve and you’ve delegated to somebody you hate, right? Because now you’ve got an employee or contractor. You want to strangle them because they suck at this, or they take too long or they’re not reliable.

Well, for now, I was like, start to audit where you’re, you know, what your what your bottlenecks are and just create your wish list. And then I realized that sometimes that was even a little too open. So I created my five bucket framework, which has been a really popular term that’s getting thrown around the industry now because it’s just something that allows you to realize that, you know, I only do five things and everything falls into one of these five buckets. And once you understand these buckets, you start to go, oh, now I understand how to kind of categorize the types of work I’m doing into this. So those buckets are fairly simple.

It’s thinking, creating, communicating, analyzing and automating. So I’ll break these down into just a little bit more detail. Most people that are screwing around with ChatGPT, for instance, are just operating in the thinking and creating bucket. So thinking is it helps you ideate and brainstorm ideas and research and just throw stuff at the wall and use it.

John Corcoran: 17:57

Or subject lines or or brand.

Brad Costanzo: 18:00

Names or here’s a problem I’m trying to solve. What do you think I should do? Right. It’s like your personal business coach. And I show people how to kind of create their own little virtual AI board member for their business by using it correctly.

And solve problems that are before, somewhat unsolvable, because it really helps you connect the dots that you might not be seeing. And then the next bucket is creation. And once more, some of this is obvious, but what does AI help you create? Well, it’s text, audio, video and imagery. And combinations thereof.

So you can create entire AI podcasts. You can create an AI video with voiceover. And text and graphics and all of the stuff like it can be combinations or it can be derivatives of those. So, for example, I don’t know if you’re already doing this, you got a podcast like I got a podcast. After an hour long episode, I throw it into a tool like Opus Pro or Vo, and it automatically chops up that video into shorts and then publishes them on my social media.

So it’s a derivative of a big content piece. This is really useful. You know, it could be used for SEO and content and copywriting, and it can create books and emails, all those things. That’s where most of the people live. And it’s great.

The three other buckets, though, are three of my favorites. There’s the communication bucket, which is think of these as like AI voice agents and AI chatbots and SMS bots. So whether you’re a virtual receptionist or make outbound calls to your leads, or you’re using text messages to reactivate past leads, as well as when a new lead comes in, you’re immediately talking to them within minutes. Studies have shown that if you don’t talk to somebody within five minutes, a new lead’s conversion rate goes down by like 70%. And those who act quick, especially conversationally, asking questions with the intent of booking leads into calendars.

Win. And I’ve got a lot of really cool success stories and clients who are using the communication bucket to better communicate with their leads and their customers, with customer support, with their, you know, creating chat bots out of employee manuals and SOPs to where I don’t have to go look it up. I can just ask the bot or I can text, hey, what’s the company’s vacation policy? The next two buckets are the analyzing bucket. So analyzing is kind of the unsung hero.

It’s kind of the more boring one, but it’s one of the most impactful, especially if you’re trying to make data driven decisions so it can analyze things quantitatively. From spreadsheets and data analysis and, you know, Google traffic trends, customer buying patterns. And it can find patterns in the data that you might not be aware of. And then on the qualitative analysis side, it can help you, let’s say analyze sales copy or content or what I love doing is I love taking a company who’s got salespeople. And we’ll take their top three sales executives and we’ll take some of their top transcripts of some of their top sales calls.

John Corcoran: 21:03

Their sales calls, and figures.

Brad Costanzo: 21:04

Out we’ll have to analyze that for what they’re doing right. And then we’ll put in like the bottom three and we’ll have it analyze what they are doing wrong. And then it’ll cross-reference and it’ll create a training for the low performers on how to mimic and emulate the high performers based upon what they were doing. So they can course. Correct.

So that’s a combination of buckets like analyze and create. Super powerful. The last bucket is automating or what we’re calling now Agentic, which is like just a play on the word agent. So automation has been around for a long time. You know, Zapier and make and other platforms where if this happens, if a lead comes in, go to this system, do this, go to that system, do that, go to this system, do that.

And it’s just kind of like if this then that. But up until recently it’s been dumb automation. Now with AI on the back end you’ve got smart automation. And one example of this might be when a lead comes in and they answer a handful of questions on my opt-in form, like what’s your experience, what’s your budget, what’s your industry or whatever. And now behind the scenes that lead comes in.

It sends it to open AI. It runs an analysis on what their answers are, and it compares it to what my ideal client profile is. And then it comes up with an analysis of their lead score. It gives them a number and a rationale. And then it plugs that rationale into my CRM.

So it says John Corcoran just came in. He’s got a lead score of 85 because of these three reasons. And then if you’ve got a high lead score, maybe it sends it to your best salespeople. And if they’ve got a low lead score, maybe it sends it to your lower end ones. And this all happens behind the scenes automatically. And then it sends a message in slack. Hey high lead score came in. Here’s what you need to know about it quickly.

John Corcoran: 22:45

Yeah yeah.

Brad Costanzo: 22:46

Yeah. And this is kind of a genetic automation. Now those five buckets. Awesome. How do I use them?

Yeah, thinking , creating , communicating , analyzing and automating. Well just take a look at your daily workflow and go where am I spending the most time and where do I need the most help? Who do I need to hire? People. Well, you need to hire salespeople or receptionists or customer support.

Maybe that’s the communication bucket. So you write that down, you go, all right, well, if I were to automate this, if I were there is there an AI solution for this. Well, maybe there is. And they can do research on their own, or they can call me or the clients who I work with. They tell me this and I go, yeah, this is exactly how I would do it.

And here we’ll build it for you. So these things first. As I said, find your problems, solve them, categorize them into these buckets, and then find the solutions. You may only find 1 or 2 solutions that can buy back a day or two of your time. That’s worth it. Yeah. The other thing that I do is to kind of round it out. Have you ever heard of an ice matrix impacting confidence and ease?

John Corcoran: 23:45

No.

Brad Costanzo: 23:46

So this is one of my favorite little tools to score projects by how viable they are. And it’s really simple. So let’s just say you came up with ten ideas on how to grow this podcast to be the number one business podcast in the world. And you’re like, okay, I could do this and this and this and this and this, and then you just list them out. Now you do it on a spreadsheet.

Column A is impact, column B is confidence, column C is ease. So you go on a scale of 1 to 10. How much impact would this idea have if I’m able to pull it off? Does it create a new logo? Well, that’d be easy, but it’s low impact, right?

Is it an Advertisement and something? Maybe it has a high impact. Now, what’s your confidence in your ability to either pull this off or what’s your confidence in its impact? It may be a five. It may be like, yeah, I don’t know.

It might work. It might not. Or it might be something like, hell yes. If I had this, it would be a ten impact. So a ten confidence.

Ten impacts. The last one is ease or you know, like is it going to be easy. Is it pushing a button and it’s done? Or is it. We have to create a mobile app for something and invest hundreds of thousands of dollars.

Well that might have a lower score. Then all you do is you just kind of average those scores and sort them by the highest ranking. And now you’ve got all these ideas you came up with, and you’ve quantified them on how much impact, how much confidence and how easy would this be to pull off. And then it gives you your prioritized list of projects.

John Corcoran: 25:08

And that’s super helpful. So super helpful for someone like me who’s got a million different ideas of things that I could work on and kind of filtering it through like, here’s what you should work on.

Brad Costanzo: 25:18

Yeah, I have a living list somewhere in my Google Drive. It’s just a Google spreadsheet, and whenever I come up with a new idea, I just go drop it on there and then and I might not score it right away. I’ll just drop it on there, but sometimes I’ll score it like, you know, I see an E, and then I’ll come back to it later and I’ll come do some stuff, and then I just resort the whole thing and I see where it lies sometimes I had such a good idea, it pops it up to the top of my list and I go, I guess I’m working on that next. But it’s a great way to, to create like a little idea journal, rank it by impact, confidence and ease. Sometimes I throw another one on there like cost because it might be high impact, high confidence and really easy, but super expensive. So that’s my little one.

John Corcoran: 25:55

I’ll add this is great. My business partner Jeremy and I are constantly talking about should we do this? Should we do that? So this sounds like a tiebreaker. We’ll have to start using it. I don’t know, ChatGPT said.

Brad Costanzo: 26:06

I’ll send you. And if anybody wants to be happy to give this away for free, I’ll give you my little Google Sheet template for an ice template, and it’s got all the formulas in it. It’s insanely easy to use, but it’s really, really helpful. I’ll send it to you afterwards. And if you want to share it in the show notes, Feel free.

John Corcoran: 26:21

Yeah, that’d be great. Tell me about a client that you worked with? There was a 1000 employee resort in Florida where you and I don’t know when this was, but when you came in, they were not utilizing ChatGPT at all. And there was one particular woman that you were able to save three months of her year from putting this in place. That sounds just mind boggling.

Brad Costanzo: 26:44

Yeah. They brought me in to do what she does, I know we need to adopt AI. We don’t know where to start. Some of us are kind of screwed around with ChatGPT. So I did a two day onsite workshop for about 60 of their department managers.

They brought me in. It was kind of like a little mini, you know, mini seminar workshop. I had this, you know, stage up behind me. And I just kind of taught and like, enablement, like, here’s what you need to know. Here’s how to prompt, here’s fairly basic things.

And then one woman I think was in HR had to do it. I can’t remember exactly the solution, but there was some data that she had to crunch, analyze, create a number like a report out of as well as a narrative of it and how it fits into everything else. And she goes, here’s what I’m trying to do. How do I do it? And I just thought for about 10 minutes and I got on. I just got on ChatGPT and I created a custom GPT for her and just kind of effing around and figuring it out.

Fafo I was able to do it, and I was like, okay, does this work for you? And she saw the output and she was like, staring at it for about five seconds. And she looked up at me. She goes, you don’t understand, I work. This takes me about a full week to work on every single month like I work at least, you know, like, you know, spend an entire once more, like five days a month she spends doing this. She goes, you just did it in 10 minutes. I think you just saved me a week. A month, which is, you know, three months a.

John Corcoran: 28:08

Year, three months.

Brad Costanzo: 28:09

A year. And so she did. I went back to the company about 2 or 3 months later because, you know, we, you know, these integration processes. And it went from like 5 or 10% of the people that even played with ChatGPT to now, 80 or 90% of the people are using AI every single day. And it’s revolutionized their business. And it’s that concept that small hinges swing big doors.

And it’s because of leverage. An AI gives you the ultimate leverage. People just have to learn how to think through it and go AI first, and remind themselves that they don’t have to actually be a super expert in this stuff. I tell you, my best hack for getting really good at AI without paying anybody to learn. And I’m happy to accept somebody’s money to learn this stuff.

But this is a really good hack. Cheat code. Yeah, I call it the Mack method. Mack, who is mentor assistant critic, and it’s very elementary, but I’ll just use ChatGPT for lack of just saying I can be your mentor. Meaning, let’s say I want to write.

Let’s say I want to write a script. I’m sorry. I want to write a long form, pillar content, viral, engaging blog post for my industry that just knocks the socks off everybody else. And I have no idea how to do that. So I go to ChatGPT and here’s what I want to do.

First, teach me what that looks like. Give me an outline for it. So it gives me an outline for like a highly viral blog post is one example, right? I’m like, okay, that’s cool. Now teach me about this.

Well, why is this important? Why is that important? And it tells you and I go, okay, now I actually want to do that for my business, but I don’t know how to write a prompt for that. Here’s the kicker.

John Corcoran: 29:51

Give me.

Brad Costanzo: 29:52

The prompt. The prompt.

John Corcoran: 29:53

Yeah.

Brad Costanzo: 29:53

For me to use with you, it’s very meta, but it’s like writing your own, have it write your prompt. Yeah. So you don’t have to be a genius. And now you go, okay, great. Now do it.

Be my assistant. Now do it. And then the last piece. Most people leave this one off and it’s really common sense. But now critique what you just did ChatGPT and tell me how you would make it better.

And then do that over and over and over again because it never gives you its first thing. And so if you treat yourself kind of like a Hollywood director saying, I got the vision for what I want, and then I am your actor, like, all right. Teach me how to do this. Now act. Give me what I want.

Yeah. And then I go, no, cut. I want it a little bit more like this. I want it more like that. Here’s more context, here’s more background, here’s more direction.

Give it to me again. Well, this actor never goes on strike. And if you remember, I don’t need to know how to do it. It knows how to do it like you teach me how to do it. Now you do it, now you critique it.

It’s. It’s the hack to the superpower of getting really good at this stuff really quickly. You don’t have to learn any language. You just have to learn how to talk to this alien life form that we’ve given birth to as a civilization.

John Corcoran: 30:58

Right? And I love how increasingly we’re developing, like these AI agents, where you can give specific parameters. And it’s called different things and the different platforms, but you can give specific parameters about like, here’s the structure of this script: that script that I, you know, something, especially something you have to create over and over again, like a report or something like that. You can say, I want this particular structure every single time. It doesn’t always work every time with the directions that you gave it, in my experience. But I think it’s really cool. We can create these different tools like I created one for our bookkeeping like that. It just knows about our books and can give me analysis on, you know, our books.

Brad Costanzo: 31:38

So absolutely. And you know, there are so many use cases. One of the use cases I like for it the most, like the two areas that I like to play in personally is the or the buckets, I guess I should say is, man, I guess the three that I play in the most are the thinking, creation and communication bucket. Communication bucket is amazing, but like when it comes to unleashing creativity and strategy and allowing you to because like, I’m a very creative and strategic person and it drives me crazy when it’s kind of like, I’ve got this a little bit of an idea of how, what do I want? How am I going to use it?

What am I going like? It’s right on the tip of my tongue. And then I just kind of vomit into it and it gives me exactly what I was looking for, or almost. And then I give it a little tweak and it once more unleashes this creation, you know, this creative resistance that I might have had because now I can see it, like whether it’s writing books or, or articles or video scripts or even a complete brand. Like, I love helping people reinvent brands.

And in fact, I’m in the mode of reinventing my own brand of accelerated intelligence right now. And just the other night I was using ChatGPT. And one of the things I did is I just kind of vomited into what I was thinking. And actually, I’ve got ChatGPT pulled up right now. I don’t know if you want me to do any kind of a screen share or if most people listen to this versus watch it.

John Corcoran: 33:08

But you can do it on screen share. Sure. Yeah. They can go to the YouTube video if they want.

Brad Costanzo: 33:13

Yep. And I’m going to show you a little something that I did here. And this is a peek into my own existing brand and a little bit of a minor reinvention that I want to do. Or I guess I’d call this a brand expansion. Can you see the correct screen here?

John Corcoran: 33:23

Yeah. So you say here, you say, need help brainstorming a new business personal brand for my company?

Brad Costanzo: 33:29

Yep. Now, this is long, but I’m going to give you a little bit more of a synopsis of it. So people don’t have to sit here and read it, but accelerated intelligence I right now, it’s very agency focused. It’s very corporate, professional looking. And I really really want to build out more of a platform brand around this concept of accelerated intelligence, because the way I see it and here’s what I say.

I’m Brad, here’s my company. Exactly that I want to build more of a thought leadership brand where I is a subset, where artificial intelligence is a tool, but the outcome is accelerated intelligence. And this can be artificial emotional business, financial social relation, overall business and professional development. So I want to make it less about the technology of AI and much more about the outcomes that it can produce by leveraging it to think better, make better decisions, etc.. And I said, I want to, you know, this to be about the intersection of my interests and my history, and I want it to be about these topics, etc. I think I’m trying to think how all of these would tie together.

Now, I said, please act as my mentor and help me ideate on how all of this might come together and coalesce. Feel free to ask me any qualifying questions. Ultimately, I want to paint a vision of what this brand could be. And then later we’ll map out a new website. Now I do this stuff for a living.

Right? But it’s hard for us to sometimes go, especially when you’re doing it for yourself. Yeah. So then it asks me some questions and I answer these questions. Right.

So I’m going to skip over. These are just the questions that asked me to answer. And then I answered them like okay, here’s how I define it. And then I’m going to show you what it did. So now it starts to say, okay, here’s your movement.

I’m only going to read a few key parts, but Accelerated Intelligence is the ultimate toolkit for high level thinkers, entrepreneurs, and ambitious individuals who want to evolve faster and faster. Modern tools and sharpen their decision making in an AI driven world. It isn’t about replacing your intelligence. It’s about using AI to enhance your thinking, execution, and impact. Like that’s good. Like, it would take me some real wordsmithing. Yeah. And then it goes on and gives me my core message, you know.

John Corcoran: 35:31

Well that’s cool.

Brad Costanzo: 35:32

My brand identity and positioning, monetization and offer strategy. I didn’t ask for this, by the way. The website experience gives me a wireframe. Oh, next steps. And then it starts to continue to go down.

And I started just playing with, you know, revising and revising and then creating an entire website strategy, a content strategy. And I mean, you can see what all it gave me. Yeah. And it even gives me like, like design.

John Corcoran: 36:00

Ideas with the design. Wow. That’s cool.

Brad Costanzo: 36:02

Content pillars. So it’d be like, okay, if you’re talking about this, this is your topic. These are your formats. ET cetera, et cetera. Right.

So it gives me all of this stuff. And I did this. What I’m showing you here on the couch watch while my wife was watching TV and I was pretending to watch it with her. And so. And I.

And I demonstrate this because this is really in the kind of thinking and creating bucket. But I’m creating an entirely new brand in a matter of hours, which would have taken me months or months in the past, and I would have charged and I have charged like $50,000 to do some stuff like that that I was able to do there. This is available to everybody. The key is knowing what questions to ask. Number one, and what I call the 1080 ten rule, which is you’re still responsible for the first 10% and the last 10%.

Let it do the middle 80. But it’s my role as humans when we’re working with this to define what we want and then refine what we get. Yeah. And that is what will keep the IRA from replacing you, because it’s really not good at coming up with a vision, and it’s not good at coming up with Polish and humanization. And when you are able to do that, you’re able to do things at breakneck speed.

John Corcoran: 37:16

Brad, this is so interesting. Thank you for sharing all these different ideas. I’m going to wrap up because I know we’re almost out of time with my gratitude question. So I’m a big fan of practicing gratitude and also giving my guests a little bit of space at the end here to, you know, do any shout outs for any particular peers, contemporaries, mentors who’ve been with them in their journey so far? Anyone you would want to acknowledge?

Brad Costanzo: 37:39

Man, that is, I want to acknowledge everyone who I’ve been, but I’ll come up with somebody specific here because I, I’ve been such a collaborative entrepreneur, and a lot of my successes have come from whether it’s the clients I’ve worked with or the partners I’ve had. I know I’ll think of two people. One of them, one of my clients, was a guy who was like a hero of mine, and he became a client named Jesse Itzler. And we’re working with Jesse as his kind of chief marketing officer for his personal brand for about a year and a half. I really got to understand what it’s like to just focus on what’s important and be, you know, jump in and be hyper creative and just jump in, you know, get your foot in the door and figure it out later.

Yeah. And it was really inspirational. And then I’m really grateful for Mike Koenigs, who is a business partner of mine in AI Accelerator Comm, where we teach this because, you know, Mike’s got, you know, a lot of business success and a lot of perspectives and things. And he and I work really well together, and it’s been really fun to co-create with him and our other partner, Joe Fear, to just really create some stuff we’re really proud of. And it’s always more fun to work with people that you admire and you know, and you know, would be your mentor anyway. But you get to kind of be their peer. So for sure, extra gratitude out towards them.

John Corcoran: 38:59

For sure. Yeah. Thanks for that. Brad, where can people go to learn more about you and connect with you and, you know, ask you a question if they have one.

Brad Costanzo: 39:06

Yeah. So my two websites Bradcostanzo.com. It’s kind of just my personal home base. And then Accelerated Intelligence II is my company page and the best you know the best way if you like resonated with this and you just kind of want to get a second opinion on how you’re using AI or how you might or what some of the resources are. Feel free to hit me up.

You can even just Brad at Accelerated Intelligence AI, shoot me an email, tell them John sent you and yeah, if there’s something I can help you with, I’ll definitely offer. And if not, I’ll, you know, refer you to some resources that can.

John Corcoran: 39:44

Brad, thanks so much.

Brad Costanzo: 39:45

My pleasure. John.

Outro: 39:49

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