John Corcoran: 15:52
Yeah, it’s an exciting time right now. There’s a lot of changes that are happening, and it can be a bit overwhelming to keep Tab of all the changes, but it also is an exciting time because I think I see a lot of growth and people, you know, when I got into the digital world, putting content through blogs and podcasts. You know, over 15 years ago, 16 years ago now, it didn’t have anywhere near the credibility. And now and even this is a lot of what I was talking about in my interview with Ed O’Keefe is that people view they, they, they see someone being interviewed. People see people being interviewed on, on interviews, on other channels, on other podcasts.
And that bestows credibility. It bestows a lot of credibility. And so you get credibility if you’re out there doing interviews and you’re also getting credibility if you’re being a guest on other podcasts. And so I think that will grow. And we also know that that is a mark of authenticity, which is what we talked about the last time you and I did one of these is going to be incredibly important these days to do things that that are authentic, because we will know we can trust it in a world where there’s a lot of fake content out there.
We’ll know we can trust authenticity. Not everyone. Right. There are people that are. It’s authentic, but we don’t trust them. But if you have authenticity and people trust you, then there will be a lot of people who will put a premium on that.
Chad Franzen: 17:25
You know, I’ve heard you mentioned the credibility associated with interviews and being on an interview, podcast, or hosting one. I’ve heard some people say, you know, the future of B2B podcasting is multiple hosts having hot takes and interviews are going to kind of go by the wayside. Your response to that?
John Corcoran: 17:44
I think that there’s a role for that. But if it’s multiple hosts just having an internal conversation, what I’ve seen over 15, 16 years now is that those types of podcasts tend not to last very long. It’s very, very rare. People tend to lose motivation after a little while, and you’re also really missing out on the benefit of having outside guests. And so a lot of times I’ve seen people start out with a format like that, and then eventually they start bringing in guests because they realize that it brings in fresh content for their listeners, fresh perspectives.
And, you know, eventually you run out of content to talk about. I mean, one of the biggest podcasts over the last year or two years or so was Andrew Huberman. And he started out, I believe, only doing like quotes, internal podcasts where he was just talking to a microphone, sharing wisdom, you know, and he’s been an academic. He’s been a professor for a lot of years. So there’s a lot that he could talk about.
But that gets really tiring quickly. And it gets tiring both for the person who’s doing it. And it gets tiring for the listener. So it just introduces new content by bringing in new voices to bring in outside guests in, in that format.
Chad Franzen: 18:52
Okay. Sounds good. Hey, John, always great to talk to you. Thanks so much for having me today.
John Corcoran: 18:56
Okay, Chad, thanks.
Outro: 18:58
So long, everybody. Thanks for listening to the Smart Business Revolution Podcast. We’ll see you again next time, and be sure to click subscribe to get future episodes.