It’s not a huge market. Yeah. You could do much better now with social, with the social economy by by actually like targeting parents who coach. Yeah. You know you could sell them stuff but that’s not that wasn’t my passion to do that.
I have a passion for coaching elite athletes, but I, I dove into dentistry and just I licensed the rights. I borrowed some money.
John Corcoran: 10:11
How did you decide on dentistry? Because you’re not a dentist, right?
Ed O’Keefe: 10:14
Yeah. Same way. I just decided on personal injuries because I did the math. I was like, look, they’re spending a lot of money on on on advertising. They’re spending a lot of money on agencies.
They’re spending money on management consultants. That means there’s a problem. They’re willing. This is really good for people to listen to if they’re having trouble picking a market. But it’s a problem they’re willing to spend money to get a solution for.
And that’s super important because because you see a problem. But if they don’t have the money or the means or the desire to exchange capital, they’re not going to do that. So yeah.
John Corcoran: 10:47
Exactly that, that I was involved in for a little while was lawyers who were unhappy as lawyers and want to move into something else. I was an unhappy lawyer who eventually moved out and eventually became an entrepreneur. And there’s I talked to so many lawyers that are unhappy that want to get out of it, but most of them are unwilling to put in the work or unwilling to pay the money to, to get out of it. So that that doesn’t.
Ed O’Keefe: 11:10
Yeah, there’s a lot of dentists like that too. And that’s why they usually go into like how to invest in real estate and stuff. They’ll buy some around La Grande stuff. But yeah. Yeah man.
So I dove in there and so I cut my chops learning that in 12 years ran that business, sold, sold a division of it, learned a lot being in that group, which led me to like this.
John Corcoran: 11:31
Let me pause for a second. I’m curious. So you’re, as you mentioned, blue collar kid from the South Side of Chicago?
Ed O’Keefe: 11:37
Yeah.
John Corcoran: 11:38
And become a motivational speaker. There must have been something in you that that gave you the confidence to stand in front of a room of, of dentists and say, I will help you. What? A dentist yourself. And what was that?
Ed O’Keefe: 11:52
I had a belief. First of all, I think being naive can really support can really help a lot.
John Corcoran: 11:58
Yeah, sure.
Ed O’Keefe: 11:59
Like, you know, I there’s a couple rules. Like if you, if you’re going to follow a model part of properly modeling. I talk about this in time collapsing and I don’t mean to keep going back to that, but that’s just the truth. Part of that model is you got to figure out what the belief systems are and you got to adopt them. So if someone’s like, this is going to work, this is how you do it, this is how you do it, well then guess what?
I mean, at that time, I had no other choice. My back was so far against the wall. I didn’t tell you I got my nursing degree, but. So I came home being the first one out of 12 kids at that point. And I said, I’m not going to nursing, I’m just going.
I got my first one to get a degree and my whole family.
John Corcoran: 12:37
So they. What was the reaction from your parents?
Ed O’Keefe: 12:40
Probably like you’d expect, like, what the heck, you know, and probably and then, I mean, I had people try to do interventions with me like get a job is pretty much the intervention. And I was like, look, I’m coaching to pay pay rent. I’m I’m speaking once in a while to figure it out. I’m I’m going to seminars to learn and then I’m in, you know, I’m learning these skill sets.
John Corcoran: 13:03
So you just knew that nursing was not the path for you and you wanted something else?
Ed O’Keefe: 13:06
Yeah, I knew that. I knew that junior year when I listened to Dennis Whaley audiotape and Lead the Field by Earl Nightingale, and they said, you know, you live in America, you could do whatever you want as an as you can build a life. No one had ever really expressed it in that way. And so I was all in on that.
John Corcoran: 13:25
By the way, how do you discover personal development? It sounds like you totally, totally.
Ed O’Keefe: 13:30
So when I look at when I look backwards, I remember my sister gave me Dale Carnegie’s book How to Win Friends and Influence People when I was like 16. Hold on, hold on.
John Corcoran: 13:39
Got it right here. Got it right here.
Ed O’Keefe: 13:41
Yeah. Right.
John Corcoran: 13:42
Yeah.
Ed O’Keefe: 13:43
I love it, John. And then I, I remember being in Psychology class like my 16 right around the same time. And we were studying. Learned optimism by Martin Seligman. And there was a chapter in it when he talked about learned helplessness.
And about how people that succeed speak to themselves differently than people who don’t. And what really cracked the code for me on that was they talked about the New York Mets and the. Saint Louis Cardinals, I think 1983, and how they how they their explanatory styles were certain way. Well, that set me off, man. And then when I walked into my my volleyball coach’s office in college.
There was Dennis Wheatley’s audiotapes and Earl Nightingale and I asked coach if I could borrow those audiotapes. Well, that just changed the direction of of everything still to this day. Still to this day.
John Corcoran: 14:38
Wow. All right. So I took you a little off track.
Ed O’Keefe: 14:41
That’s okay.
John Corcoran: 14:42
I mean.
Ed O’Keefe: 14:42
I can talk about that stuff all day long. That’s.
John Corcoran: 14:44
So you you decide to go, you find this system, you license this system and you decide to serve dentists. Yep. Okay. And so tell us about that. So you you go into that you and you, you still are serving dentists.
Ed O’Keefe: 14:58
I still we still I mean, we still have clients now that like, use our wingman interview method in our social authority engine. Right. As part of their system. It’s the same thing.
John Corcoran: 15:09
Tell us about that. The wingman authority method. What?
Ed O’Keefe: 15:11
Okay, so let me let me let me just share this real quick. I was the first one to bring lead generation, condition specific lead generation to the dental market at scale. Like we grew a big coaching club. I was the first one at that time to teach how to run newspaper ads, generate the leads, send out a report. Now it’s it’s it’s everybody’s doing that.
And so where I focus in the industry is more about okay. And this will go to that. This will answer your question is that if everybody watching this right now, like the, the, the way people make decisions has shifted. And what I mean by that is that back in the day, you’d run an ad or do a direct mail piece and people would just call or they would buy or they wouldn’t buy. Nowadays we have what’s called attribution, and we also have seven, 11 and four.
And I’m going to describe them both. So one thing we skipped over is I had a supplement company still have it today for 13 years. Grew it pretty darn successful. But on our biggest year was we did just under 30 million. Wow.
But I can tell you this, John, there was a direct correlation between if we spent money on ads like cold, like cold ads to the market, Amazon revenue would go up at the incremental percentage of what we spent. Just a quick example is if we spent 100 bucks now, we were spending like 1.5 million a month at that time. But just hypothetically, if we spent like 100 bucks, let’s say it was Amazon sales were ten. If we spent 150 bucks, boom, Amazon sales jumped up to 15. And why I’m sharing that is because people would bounce off, they’d go to Google, they’d go to YouTube, and then they would find the Amazon listing and they’d buy there.
Why? It was a trusted source. So my big argument, not big argument, but like my big message to like my personal injury attorneys that I’m helping now and these dental implant docs I only work with dental implant docs. I don’t work with any other dentists because dental implants, like one of my clients just had a $60,000 case come in. He’s spending $20 a day on ads like, that’s crazy, right?
John Corcoran: 17:17
Wow.
Ed O’Keefe: 17:17
Yeah, his ads for five years. But here’s the thing let the big budget people flood your market with interested people. So, for example, in both industries, like in dentistry and in in personal injury, you have private equity and you have these massive Goliath of people that are just flooding it with advertising, TV, radio, everything. And when you’re a smaller guy, say you only have a couple partners, or you’re even if you are big, this still works. But if you’re a solo guy, after they click on that first ad or after they see Top Dog Law, they’re going to go to YouTube and type in, like, I live in Beverly and Chicago, they’re going to type in Chicago, Beverly personal injury attorney.
Like, who’s the best? And and if you don’t have a relevant, fresh up to date video that answers their biggest questions, I have it back here. They’re skepticisms their worries, their concerns. And like that is the problem you’re solving the same way. Like, I might sell a supplement to help someone with blood pressure.
When you’re in the service industry, you’re relieving all their questions. That’s how you build rapport and trust immediately. Sure, they’re going to look at your reviews, but the data on that is, at 83% of people believe reviews are manufactured. That is only going to get worse because AI could practically automate anything nowadays and manufacture anything nowadays. And so at the end of the day.
So, so our so can I tell you our solution to it. And then you can ask any other questions.
John Corcoran: 18:56
Yeah.
Ed O’Keefe: 18:56
So one more stat that came out that’s become pretty famous amongst experts and coaches and whomever is that Google came out and said that when someone’s going to make a big decision, they consume about seven hours of content. They need 11 different touch points. I actually think it’s higher than that. I think it’s like 19 to 30. And they, they, they your trust level is increased if they see you on four different platforms.
Google, YouTube, email, text, billboard, TV, whatever that might be. But it’s for now. Most experts and professionals say, what the hell? I’m not going to make seven hours of content. Yeah.
And I always say like, well, okay, first of all, the easiest way to do it is to get interviewed like you and you guys are just amazing at it. And and I.
John Corcoran: 19:46
For sure definitely easier. Yeah. Just answer the questions. Yeah.
Ed O’Keefe: 19:49
Answer the questions.
John Corcoran: 19:50
Yeah, yeah.
Ed O’Keefe: 19:52
I stumbled on this on accident and I realized I was doing this all the time. I had a, I had a, a doctor who ran a $65,000 a year coaching club, and he hired me to stay on. He came, paid me for a day of consulting. We went, we created his offer. We did.
Built out his whole year long. How you’re going to charge 100,000 and all that stuff? Well, he wanted me to help his team. Well, by the time I met with his team, I came back to him and I was like, Bill, man. By the time I try and help them with marketing for the next three months, we’re going to lose three.
We’re going to lose three months, and I can’t even promise if they’re going to be there, I go, why don’t I just interview you? I already know all the questions to ask. I already know all the objections. And what I found, John, is that most people who are really good at something, like they’re a great doctor, they’re a great attorney or whatever when it comes to bragging about themselves. They’re awful.
John Corcoran: 20:44
Yeah.
Ed O’Keefe: 20:45
And they. And it can come across the wrong way. So what I do is I, I know all the sales points that I want to get across as the interviewer, and I just make it easy. And so we have we have doctors, we have our attorneys that I work with that, you know, they have leads come in. Guess what.
First thing that’s sent to them is a video podcast of the expert being highlighted on a different show, sets them up as third party edification puts them on a higher stage. And I mean, obviously I can go more in depth on this, but it solves so many problems at once that, you know, it’s it’s something we’re really proud of and love working with people.
John Corcoran: 21:28
I mean, it’s, you know, music to my ears to hear that, you know, the medium that, you know, but Jeremy’s been doing it for 17 years. I’ve been doing it for 15 years. You know, that this, you know, industry, which, you know, when we started, was the bastard stepchild or like this. Weird that people understand that now it’s the point where you know everything else we’ve lost trust for and now people. It conveys more trust.
When you see someone being interviewed on someone’s show, that’s really cool. Cool to hear.
Ed O’Keefe: 21:57
So can I say a quick shout out to you guys, John? Like, like every time I’m on your show, I get I get leads and people wanting to do business. Right? But that’s, that’s the that’s the power of what you guys have built, right?
John Corcoran: 22:09
Yeah.
Ed O’Keefe: 22:10
And now if most experts out there probably aren’t paying attention to this as much as they should be, but at the rate and speed at which AI accelerates, I really want to encourage you should be the rate and speed at which you accelerate your personal brand. The data is in the the personal brand that leads a business. The business will grow ten times faster than if they’re just trying to grow a business brand. It’s because it’s just old school. People want to do business with people, even if it’s not the person they come and see at the office.
They just want to be like, oh yeah, I saw the thing with with John, and John’s the best, right? Oh yeah.
John Corcoran: 22:48
Even if they end up talking to someone else. Not not that person. Right.
Ed O’Keefe: 22:53
It actually makes more sense if they talk to somebody else because you’re the you’re the you’re the expert.
John Corcoran: 22:59
You’re the. It’s right. They kind of if you suddenly get access to the guy that you’ve seen on TV, it’s like, wait a second, this isn’t as big an operation as it seemed to be.
Ed O’Keefe: 23:07
Yeah. Either way, my point is, is I just encourage people like you don’t you’re BS about I look bad on camera. I don’t like the sound of my voice. I don’t do this. I’m trying to build a brand.
All that’s got to get out the window, because we’re just in a current day and age where. Right. Trust is at an all all time.
John Corcoran: 23:24
Well, Covid did that. I found before Covid, people were apprehensive about getting on video. And then once we all got used to being on zoom, it helped a little bit. I want to ask you a bit about you. You said you work with personal injury attorneys.
I’m a recovering lawyer. You know, lawyers have all kinds of things around selling themselves. It used to be illegal for men in many states. Maybe still is in some states to even do any advertising. So there’s that piece of it.
So talk a little bit about what drew you to working with personal injury attorneys and how you’re helping them.
Ed O’Keefe: 23:55
Well, yeah. So a friend of mine’s Ken Hardison, he runs PILMMA, which is personal injury law. Marketing Management Association, runs a great mastermind, runs a great event. He hired me as a wingman. One of my offer wingman services, where I come in and I help orchestrate the messaging and kind of help help the expert sell more mastermind members is pretty much what I do.
I ran his eight figure panel, so I have four of the best attorneys, and there’s a lot of great attorneys. And I and I sat, I sat for four days listening to one after another share their story, their tactics and their strategies. Two things, three things. I just gotta say. Number one is I like everybody.
Like I like them all.
John Corcoran: 24:37
Like they are the most entrepreneurial types of lawyers. I think that’s what people don’t realize. You know, there’s the personal injury. Lawyers get a short shrift. And they kind of misunderstood in this country.
But as far as lawyers go, you know, they’re they’re the risk takers. Because if they take on cases that are bad cases, they go out of business, you know. And so they’re they tend to be the most entrepreneurial types of lawyers.
Ed O’Keefe: 25:00
Yeah. And I found it to be like exactly. I found it to be like great entrepreneurial fun group. Right. So that was number one.
So because because if they had the other attributes I mentioned now but I didn’t enjoy them, I wouldn’t I wouldn’t want to help them.
John Corcoran: 25:12
Yeah.
Ed O’Keefe: 25:12
Yeah. And and so when I was, when I was doing the very vividly when I was doing the eight figure panel and I was listening to each one of them share, like, what was their breakthrough? The breakthroughs mirrored what I found to be the true breakthroughs in dentistry. I was like, okay, so yeah, fix the phones, fix the intake, make that a better experience. All of a sudden the business could triple or quadruple.
Right. But at the same time, number three is I think they’re missing some. There’s some there’s some glaring gaps being an outsider coming in that I’m like, okay, out of all the vendors here, there’s like 80% of them are teaching SEO and AI. There’s not one person talking about how do we turn. So this is how I like to frame it.
Let’s take the best conversation. You have one on one with your favorite client, and syndicate that out to tens of thousands of people. And if we could do that, what would happen to your business?
John Corcoran: 26:20
Yeah, it’d be massive.
Ed O’Keefe: 26:21
Yeah. And so then the other thing, you you you you already know this, but I think a lot of people don’t realize that you could be doing very, very low budget dollar a day across 20 different small pieces of good quality content. So when people land on your website, man, they get followed around for the next 21 or 30 days. You are a person in their ecosystem. So that’s one of the services we provide now.
So I went into the to to, to, to Denver to go to the event, I had no idea that I would come out feeling this way, but I do so.
John Corcoran: 26:57
So you you found as far as personal injury attorneys were concerned, that everyone else was focusing on SEO or focusing on ads, and you zeroed in on how to. Is it is it intake? How do you describe what. Yeah.
Ed O’Keefe: 27:10
No no no no not intake because the intake there’s other experts of that. No no no. So socially digital assets how do we create an ecosystem a trust ecosystem using digital assets. Meaning your interview meaning meaning we also have a few other aspects of it, like where you talk to the camera about like, you know, the five most five questions you need to ask before you hire an attorney.
John Corcoran: 27:32
Yeah.
Ed O’Keefe: 27:33
Why would you do that? Why would you be the advocate? Because you turn into an advocate for a prospect and no one else is doing this. You know, like, very, very. But but, John, you know, what’s crazy is, man, there’s there’s guys and gals in that market spending 30,000 a month, which is really not a lot of money, but it is for a small business.
Yeah. And you got people that are spending 100 grand, 200 grand, and they’re not doing this. It’s free money that you can capture. Now, the opposite argument is like if you got a top dog, like spending millions a month and you got other like in Chicago, we got mailman and some other ones here flooding your space. My argument is a lot of a lot of people locally want to like, identify with somebody who they could know, like and trust and vibe with.
John Corcoran: 28:19
So they see the advertisements for the big dogs out there, but then they think it makes them think of, oh, you know, I’ve got this case I’ve been meaning to contact a lawyer about, do a search and they’ll end up using a local, a local lawyer. So the local lawyers benefit from it. Is what you’re saying say.
Ed O’Keefe: 28:35
The local lawyers if if they create an ecosystem of trust and do what I’m talking about.
John Corcoran: 28:40
Yeah.
Ed O’Keefe: 28:41
And even if they’re doing good, they’re just going to see an increase. And it’s very low budget. It’s like ridiculously.
John Corcoran: 28:47
Well I can’t agree more. I mean, I have heard amazing, interesting stories over the years just from doing podcasts like I have, you know, stories of like, I have a friend who got a keynote speech at a university because of an interview I did of of him. And I remember he, you know, texted me and said, you know, this university found this interview that I, that I did with you. And it was a couple of years earlier at this point. And they invited me to be their commencement speech.
Right. You know, and another one where, you know, someone like an employee of a CEO, an interviewer had found the interview I’d done of her and came up to her in this warehouse, like this blue collar employee and said, I heard this interview that you did. And just she loved it so much and she felt so much more connected to that company. It’s really cool to see, you know, those sorts of impacts.
Ed O’Keefe: 29:37
Yeah. I mean, what like, what would stop me from taking our interview? Just this is just for everyone to think about.
John Corcoran: 29:44
Yeah.
Ed O’Keefe: 29:45
If I took the interview, John and I just did where he’s interviewing me. So I’m the. I’m supposedly the expert.
John Corcoran: 29:51
Yeah. The authority. Yeah.
Ed O’Keefe: 29:52
The authority. Right. But no one watching this right now. What if I told you that I paid John $10,000 to have me on the show, which I did not, but you wouldn’t have known the difference either way.
John Corcoran: 30:04
Yeah, sure.
Ed O’Keefe: 30:05
Here’s one other thing. Everybody, if they have tracking pixels on their websites and on their on their Facebook pages, they have retargeting audiences. They have people that have engaged with your brand. I spend 20 bucks a day for seven days, and everybody in my ecosystem is going to see me being interviewed on John’s show.
John Corcoran: 30:24
Yeah. Yeah.
Ed O’Keefe: 30:25
And it’ll it’ll reignite people. It’ll increase referrals. It’ll increase conversion rates. And it’s only going to bring more. You know, I got one more quick funny story for you.
So we’re running an ad. 30 bucks I had spent. Right. We spend more than that. But I spent 30 bucks.
I had two, two joint venture. People reach out to me being like, oh, dude, I saw your thing. I really wanted to talk to you about how we can work together. This is what’s funny. A month ago, I was introduced to that person and the relationship was framed differently where they were like, well, I don’t know if we should be doing like, well, we’ll see.
I don’t really.
John Corcoran: 31:05
Right.
Ed O’Keefe: 31:05
Now. Now they want to do business there. I’m like, isn’t isn’t that funny how quickly the authority. Yeah. Yeah just switches it just switches paradigm.
So.
John Corcoran: 31:17
Right. Right. Yeah. You can see you see that when you know, it’s funny because I usually I was just talking with the client about this. And when I meet someone at a conference, I almost never ask someone if they’ll be a guest on my show at the conference face to face, because I know I haven’t established at that point in credibility.
And it’s difficult to do it yourself, like say like, okay, I’ve had the co-founder of Netflix on my show and like rattle off all these different things. It just sounds not as genuine, I guess. So I will usually wait. If I meet someone face to face until later, to invite them to be a guest on my show because I want I want them to to realize that I’m not desperate for guests and that, you know, it should be a privilege for them to be a guest on my show, you know? So yeah, I want to okay, this is 2025.
So I have to ask you about AI. How is AI affecting things? What are your what’s your spin on AI?
Ed O’Keefe: 32:11
Yeah, I mean I, I’m a big believer it’s a plus plus plus. You know where I mean that was a that’s a big question there.
John Corcoran: 32:21
So I know I probably should narrow it more.
Ed O’Keefe: 32:25
I’ll tell you what I’ll tell you, like just I’ll just speak for my own personal experience. So about a year ago, I was like, I’m going all in on AI, I’m going to go all in. And then I quickly realized I’m like the speed at which the bigger budget platforms are moving is way faster than. So like finding like where do where do you fit in on this AI thing. Right.
And so when I was one of our offerings in the dental space included AI bots and included AI, voice AI. And I pulled back on that because I think there’s people doing it better than what we could do. And that’s not my circle of genius. And. So okay, so then my question is John is like, well, how do you leverage AI to accelerate the rate at which, like me or you get our genius into the world to help more people?
And that’s really the operating question. So for example, if you’re a professional or expert. back in the day would be like, well, do you spend a year writing one book or two years writing a book where the question is, do you come out with a new book every single month? Focus on different sub niche within your thing. I mean, I’m not telling you what to do, I’m just those are the questions going through my head before I before I do anything now.
I mean, AI is who I ask. Yeah, ChatGPT is I mean, what about you, John? Let me turn the whole question on.
John Corcoran: 34:00
I mean, I’m using it all the time. I was using it for an hour or so before, you know, we got on this call. It’s called, you know, it’s crazy to think because, you know, my my parents, my mom was a travel agent. And travel agents got completely disrupted by the last technology boom because we all go to Expedia and Travelocity now instead of booking a flight with a travel agent. So basically, her industry was completely disrupted.
And I was a writer. And writers have been completely disrupted. Disrupted, you know, but I, I also, you know, feel that it also it’s the volume. So for me it’s a technology guy is what happened with computer animation over the last 30 years. You know it used to be everything was hand-drawn.
It was very expensive to create, you know, animated movies. And then eventually we moved into Vgi and everyone thought, oh, all the animators are going to lose their jobs. Well, the truth is, there’s tons more animated content that is created today, now at a lower cost than it was 30 years ago. Yeah. Jobs shifted.
People do different things, but the content, the volume increases and I think that’ll happen across different industries.
Ed O’Keefe: 35:09
Yeah. The other question that I’m asking myself is because I love being a like a YouTuber, like providing content, like, I like what? This is great. You and I could do this for hours. And and I think YouTube is so one, one little tactic is just so everyone knows.
Like when people opt in as leads, I’ll send them to like a video on our website, but I’ll also give them, I said. And I’ll also say, or if you prefer to watch it on YouTube and I’ll give them the straight YouTube link.
John Corcoran: 35:39
And why do you do that?
Ed O’Keefe: 35:40
Well, because I’m just I’m selling to myself, which is I like I like doing 1.25 speed on on YouTube. Like I just like it. Yeah, maybe I’m maybe I’m missing something. But I think the more I think the more opportunities you give people an opportunity to consume, they’re going to consume. But my question on that is I’m starting to see more like AI driven YouTube channels pop up.
And so I do think I do think like YouTube at some point are going to either figure out ways to categorize those as AI driven shows.
John Corcoran: 36:15
Oh, they’re doing it already. I think where was it? I think I was uploading some content. Yeah, I think I was, I was, I think I, I think it was Instagram and it said you had to choose whether it was AI created or not, AI generated or not? Yeah.
It was a video of something that I was uploading. I was that was interesting. Yeah. So they’re requiring you to label it as such? Yeah.
Ed O’Keefe: 36:37
That’s encouraging. And I’ll tell you the other thing, it’s encouraging just for everybody watching. So, you know, we’re this this was a new thing for our million dollar interview. Like as part of our when we when we interview our experts. Right.
I, I never I never previously thought how do we optimize this to be ChatGPT ranking like to ranking ChatGPT.
John Corcoran: 37:00
Yeah.
Ed O’Keefe: 37:01
And you know what’s funny, man? I started searching for like different people who’s teaching it, and there’s not that many out there. So I just went right back to ChatGPT. I was like, hey, I provide this service to attorneys and dental implant docs. What do I need to do in my videos in order to rank them in ChatGPT?
John Corcoran: 37:19
Yeah.
Ed O’Keefe: 37:20
So again, like, not to sound salesy to like people that are watching this is to like why you want to work together is like, man, they’re gonna they’re gonna base like, if relevancy like the most recent. And then they’re going to start signing their signals of like which authority channels are, are allowing you to to increase it. Now, really smart guy. You guys have had that on the show. Chris Dreyer do you know Chris?
John Corcoran: 37:46
Of course. Yeah. Client of ours. Yeah, yeah.
Ed O’Keefe: 37:49
Rankings that I oh Chris is super great. Jeremy introduced me to him. He was saying some really interesting. He was talking about just ranking on a different podcast. So what am I doing?
I’m modeling. Right. Because Chris is like a King Kong in in the PI space. Yeah. And so I’m like, I’m going to listen to every single podcast that Chris has elsewhere on the shows.
Obviously he figured out a few things, right? Yeah. But he was talking about he was talking to Michael Mogul about Michael Moguls, the founder of Chris, and does amazing stuff as well. Well, well, well, he was talking about how local rankings. And he was talking about SEO and he was just he was given and I can’t articulate as well as he could.
But one thing that I learned was he was talking about like, if you’re a, an attorney or just this would work with any expert in Saint Louis, and you got signals coming from the arch, or you have content that links there or whatever, blah, blah, blah. You’re going to have more relevance locally, so you’re going to get ranked higher. I just gave you guys like the bastardized ten second.
John Corcoran: 38:52
Yeah.
Ed O’Keefe: 38:53
But you know what it really made me think about is that since the AI and video is actually going to probably run right through the transcripts and see what keywords and whatever is being talked about, it would would make sense. Now I’m curious. Actually, I’m not making a statement. It would be curious to be like, so John, you’re from Saint Louis. Well, so in Saint Louis, you guys have the arts and you have.
John Corcoran: 39:17
Saint Louis multiple times.
Ed O’Keefe: 39:19
Yeah, like if that’s what you’re trying to do. Like, you know, I mean, it’s just made me think of, like, it’s going to be really interesting to see how AI changes that experience.
John Corcoran: 39:29
It could. It could for sure. Yeah.
Ed O’Keefe: 39:31
What’s your most I mean, let me flip the interview again. What’s your most exciting thing about AI right now that has you excited?
John Corcoran: 39:38
You know, it’s God. It’s so I don’t know that there’s any one thing. I’ll tell you one thing. So an EO forum mate of mine, she has all these different coaches that she’s created inside of ChatGPT. She creates them as projects, and then she gives it a set of rules, and she wants her fitness coach to be different from her CEO.
Coach to be different from her CFO coach or her money coach. Wow. And she created all these different coaches. And then she can go to them at whatever frequency she wants and get guidance. And so I created a fatherhood and a and a husband coach for me, you know, so I have a sticky situation with one of my kids.
And I can go in there and say, what do you think I should do in this situation? You know, and I’ve been blown away by some of the advice that I get from that, you know? So that’s one area that I can see it really improving our lives.
Ed O’Keefe: 40:28
Yeah, I really do. And I want to just encourage people to like, I think this is where if you have wisdom of any kind, get the video recorder out, post it on YouTube, post it on LinkedIn. Because I talk about this in time collapsing, about accelerated learning. People still want to have a kinesthetic check. And what I mean by that I, you and I could talk about this for like an hour.
So I’m not going to go depth on it. But if you look at learning and teaching sports or anything or learning inside even like school, that kinesthetically they have to feel certain and congruent to, to take the next step. And so you’re going to have all these inputs from advisors like that, but they’re still going to want at least I believe, unless it’s unless our whole world gets dehumanized. People are still going to want a mentor, a consultant, a coach, a mastermind. I’m a big fan of all those things because those things are not going to get wiped out.
They may change their faces or they may accelerate. I believe live events right now is on the up like I think people like.
John Corcoran: 41:36
I agree, I agree. Yeah, because because it’s true authenticity. You can’t fake that. You know the other. Everything else may be completely fake, but you can’t fake face to face interactions with people.
Yeah. And I put this I put this in that same category, you know, face to face interaction over zoom. You know, I mean, I fear the day when we can completely fake it, you know, and I won’t know if the person on the other end is, is fake or not. Hopefully we don’t get to that point. But then maybe there’s something in zoom where you indicate you have to indicate whether it’s real or not, and there’s some way of, you know, providing some proof of, of human humanity or something like that.
I’m sure something like that will probably be coming. Yeah. Well, Ed, this has been fascinating. I know we’re almost at time, so I really enjoyed this conversation. And I want to leave everyone with a big fan of gratitude, and especially giving my guests a little bit of space at the end here to acknowledge any peers or contemporaries that they would want to just thank for helping them in the journey that they’ve been through.
Ed O’Keefe: 42:35
Well, I’m going to I’m going to name two just because it’s cheating. And so one is in your own business. Jeremy Weiss, your partner, is probably one of the most incredible guys on the planet. I mean, I don’t know, do you have like, did you AI clone him 12 times over?
John Corcoran: 42:51
If I if I could, I would like.
Ed O’Keefe:42:55
Like like when I, when I need like a referral or I’ll be like, hey, Jeremy, do you know anybody who like sells their mastermind on stage? But they they’re really not good at it. And they would they would need a guy like me to come alongside him and help him sell it.
John Corcoran: 43:08
He probably knows someone.
Ed O’Keefe: 43:10
Oh, he had like ten intros in a day. Hey. Hey, Jeremy. Guess what? I’m launching this interview.
Wingman business in in personal injury. Do you know anybody? I mean, he introduced me to Chris and a bunch of other people. He just is really one of those guys. And then like on Father’s Day, he’s like sending me pictures of himself fishing.
I’m like, dude, I’m like, I haven’t even gotten my done with my coffee yet. So he’s.
John Corcoran: 43:31
The best.
Ed O’Keefe: 43:33
You know, who’s another great guy is is I got two guys. But Chris, Chico, this is kind of an under the radar one. Chris is in the. He teaches people how to buy wholesale real estate and but he’s my YouTube mastermind partner. We talk about YouTube and ranking and selling via YouTube all day long.
I mean, really, I just want to encourage people, man, there’s so many ways to generate leads right now. Like YouTube. There’s there’s guys that only do YouTube and they’re just generating tons of leads. And so I could keep going. But yeah, I’m very grateful for him.
And he’s always very supportive and stuff like that.
John Corcoran: 44:11
Awesome, awesome. Ed, thanks so much for your time. Where can people go to learn more about you and learn more about all the different things you do?
Ed O’Keefe: 44:17
Yeah. Thanks, brother. I mean offerwingman.com offerwingman.com has, you’ll see a ton of free content. You’ll see if you want.
If you run a mastermind, you run events and you need help selling out more of your stuff. That’s where I’d recommend going there. If you’re a personal injury attorney, go to PIWingman.com that’s PI wingman dot com. We have a free course right there that kind of walks through our system.
And really, I think what’s super important about why you go to YouTube too and find it, but it might be a little more difficult really want to tell people like it’s very important to understand the why we’re building out these assets the way we are, because it’s like an asset when you build it once, it pays you for life. Whereas like when you run Facebook or when you run ads, like on a TV station, which I’m saying, I’m not saying not to do.
John Corcoran: 45:10
Yeah. It disappears into the ether.
Ed O’Keefe: 45:12
Yeah. Either it’s either working or it’s not. And this is capturing a lot of that. So. Right, right.
Super excited about that. If you’re a dentist, just reach out to me directly and I’m accessible on my socials.
John Corcoran: 45:24
So and if you are a volleyball coach and you could use some volleyball coaching tips, where do they reach?
Ed O’Keefe: 45:29
You know, just I mean, well, they’re probably already I’m pretty, I’m pretty.
John Corcoran: 45:32
You already know them all.
Ed O’Keefe: 45:34
Yeah. I mean like I mean my my friends are one of my good friends, the head coach of Penn State, she just became the first female coach of all time to win a national title. And a lot of the big a lot of our players play at a lot of the Big Ten and Power six schools or power five schools, whatever they call them. And then I’m in the gym with my kids. I’m on Father’s Day.
I spent 90 minutes in the backyard with my own kid. So that’s what we do when we’re not doing this, you know?
John Corcoran: 45:57
Nice, nice, nice. I spent probably that amount of time in our backyard trampoline. And thanks so much for your time.
Ed O’Keefe: 46:04
All right. You’re the best, brother.
Outro: 46:08
Thanks for listening to the Smart Business Revolution Podcast. We’ll see you again next time, and be sure to click subscribe to get future episodes.