It comes back to the website, to the entity home or the home page hits the entity home page again goes out to a new corroboration source. The same information comes back, sees the same information, goes out, sees the same information, and that repetition is what will get you the knowledge panel. So on that entity home, it’s really important to put the text, the description, the subtitle, the photos, all the important facts, the links to the most important corroboration visible on your entity home. A lot of people talk about schema, and we’ll come to that in a moment, but it is incredibly important that the information is visible to users on your entity home. And the page doesn’t have to be boring.
It doesn’t have to be completely human friendly, unfriendly. It can be human friendly and friendly at the same time. And Scott’s done a great job of that. And this is the geeky part of the schema markup. You need to create the schema markup that reiterates all of the information that you’ve put visible to the user on the entity home, plus additional things like the birth date that you wouldn’t put in the visible to the user.
The identifiers are the same as links as we’ll see in a moment. And it’s really important with schema markup that it’s an about page with a main entity that is the entity that you’re talking about. So in this case Scott Duffy, the person or perhaps the corporation. So the schema markup is a web page, in this case specifically an about page. It has a main entity.
And that main entity, the web page is talking about is a person, a corporation, a product, or a music group or a music album. And importantly, you should only talk about one thing, one person, one corporation, one product on that page. Obviously, you can mention others, like for example, for Scott, we mentioned AI Mavericks company. You can mention things that are incredibly relevant, but the topic of the page must very clearly be at least 90% about the person or the corporation or whatever entity you’re optimizing for. So here I’ve given you the basics of the schema markup, about page, main entity, personal corporation.
And importantly this is somewhere that people get it wrong. The name underneath the page there is entity home Scott Duffy. That’s the name of the page and the name of the entity at the bottom there, named Scott Duffy. Within the main entity block is the name of the person. Two very different things, and we generally put the name of the page to be about the Scott Duffy entity home, Scott Duffy, so that we can easily identify and Google can identify that this is the name of the page and not the person.
And then that ID underneath is incredibly important. It’s the identifier for your person, your company, your product, whatever you’re optimizing the knowledge panel for. And it’s what Google and all the AI use as the reference. So every time you use that reference, that ID in this case Scott story schema person and then any number you want or it could just be a person hashtag sorry person, that would be fine. It knows that you’re talking about that person, and it knows where to go to look for the information about the person or the corporation or the product.
I use that format, or we use that format because it’s the format that Yoast uses. And so we’ve copied Yoast, which is the highest form of compliment you can give anybody or any company. But it’s in fact, because Yoast is on 15% of all websites in the world. And so we copied their system. Because the machines are used to seeing it, they understand it, they see it very often.
And that’s a key to getting machines to understand you. For generative engine optimization in general. And knowledge panels in particular, if you’re using the most common thing that these machines see day in, day out very frequently, 15% of the web is Yoast schema markup, and 30% of the web is WordPress. Those are easy wins for you. The more common something is, the more likely the machines are to have already understood the system behind it, and then you can leverage the system to your advantage.
Check the schema markup for validity on the schema.org website. Don’t use the Google one or don’t take the Google one too seriously. The Google one is designed for rich elements, rich snippets in the Serp, so it’s designed for the presentation within Google’s results, whereas the schema.org one is designed to tell you if it is valid, is it readable? Is the machine understandable or not? And that goes for Google, Bing and AI.
You also need to be really careful and very vigilant to include all of the same as the 67 URLs that we found there that represent the entity and corroborate the information about the entity. Do you add those to the schema markup? Make sure that they are accurate. If they are not accurate and you can’t update them. You do not add them to the same, as you don’t want to send the machines to something that is contradicting or confusing compared to what you’ve given them on your entity home. And if you want something pretty to see if it looks good, use the schema site, which I love.
And they’ve got that delightful thing. And you can see the elements that are all hooked together. You can see that in the middle there. It’s an about page and it’s about a person, Scott Duffy who has a property value ID and so on and so forth. So it’s a really easy way for you to see and visualize whether or not the schema makes sense.
And if you want to have some help with a company Google knowledge panel, go to Search Engine Land. I’ve written a lot of articles, and this is just one of them specifically about Google knowledge panels, and there’s a download Mode for your instruction manual for Google Knowledge panels, and you go to that URL at the bottom of the page. Take a screenshot right now if you want to go there after this webinar. Download the guide. It works for anything.
Works for anybody. Go ahead, it’s free. You just have to give your email in exchange. And the bonus with the knowledge panel. You’re ready for AI.
Get this. Your AI resume, which is the equivalent of a brand Serp. So you’ve got the search engine results page for your brand name, your personal name, your corporate name. And this is your AI resume. It’s what the AI thinks about you.
How much does it know and how much is it willing to blow your trumpet and shout your glory? If you get a knowledge panel on Google, all of the AI will give you a clear and accurate AI resume, and they’ll do a lot of the body selling for you. When people search your name and they ask AI about you, they’re ready to buy or they’re ready to convert in whatever way you need them to convert. And that description is very clear that in this case it offers a branch of optimization, knowledge panel management, generative engine optimization, and online reputation management. In essence, Caliber is the world leader in digital brand intelligence, helping individuals and companies become the definitive and verified authority in their niche in the AI era.
We wrote that, and we convinced the machine to say exactly what we wrote. And check them all and check multiple queries. Once again, that rabbit hole, that due diligence rabbit hole in AI is hugely important. It’s going to be more and more important, and it takes a lot of work to master all of the questions that come up in AI. As the AI suggests, a continuation of the conversation when somebody asks them about you, and then a double bonus, a knowledge panel demonstrates that your brand is algorithmically solid.
And luckily brand is the single most important thing in generative engine optimization. Luckily for me. I’ve got lost here. Where was I? Oh!
Oh, here we go.
John Corcoran: 18:47
- Yeah.
Jason Barnard: 18:49
Yeah. Okay, so brand is critical. I mean, I asked AI mode, and what role does brand play in generative engine optimization? Keep it short. And it couldn’t.
It keeps talking and talking and talking. It’s foundational critical as you can see authority signal trust and reliability visibility entity recognition. ChatGPT agrees. Build your house with a solid foundation and your brand is the solid foundation. So you want to.
John, you asked for some common issues and questions. All of these are not true. You do not need to be famous. You don’t need to. Wikipedia.
Wikidata. Data. Knowledge panels are not the same in every location. Your company knowledge panels are not easy to get right now, so if you’re trying to get a company knowledge panel, don’t despair that you don’t get one because Google isn’t triggering very many of them at the moment. It’s focusing on people.
So do the work anyway. You might get a knowledge panel, but even if you don’t get a knowledge panel, you’ve got an amazing AI resume and you’re going to have Google and the AI know it’s disappeared selling you. There you go. It’s back. No, it doesn’t matter.
Selling your company in those bottom of funnel moments. It’s not. Set it and forget it. Your market changes. You change.
The algorithms change. You need to make sure that you’re maintaining that consistency over time. You need consistency of the message over space, across the web and over time. And if you don’t get over time, it’s going to fall apart. Generally speaking, for a person It takes six months to get a knowledge panel to grow and trigger.
When somebody searches your name for a company, it can take six months to a year, but right now it isn’t even guaranteed in a year. But as I said, keep working at it and your brand will be the foundation of your AI strategy, which is brilliant. More is better. More platforms that you’re on is not better. More quality is better.
So don’t go for volume. Go for quality. If you have 150 profiles and then you change your brand message, you have to go and update 150 profiles. It’s a huge pain and it’s very difficult and it’s likely to break your knowledge panel. So stick to the really important profiles, the really important biographies, the really important sites that matter in your industry.
It’s incredibly niche. So the Wikipedia Wikidata debate debate for me is a non debate. You don’t need them. I would argue you don’t want them. What you want is incredibly focused, relevant to your industry, the resources that matter in your industry.
Duplicate content is bad in this case. No it’s not. Repetition is brilliant for these machines to get a knowledge panel. Repetition is super important. You can repeat that entity description everywhere and they will all count.
Or you can adapt it slightly if you really want to. If your audience requires a slightly different approach, for example, Twitter needs a different approach to LinkedIn needs a different approach to Crunchbase. You can adapt, but actually copy pasting in every single location still works. And it works because it’s repetition that reassures and reinforces the learning of the machine. And if you think about the machine as a child that you’re teaching, it’s reinforcement learning of a child that just wants to understand, I need national press coverage.
Absolutely not. Local press coverage for a local company is absolutely fine as long as it’s relevant then free tools. So I’m actually going to give you some stuff so you can do it yourself. Number one we’ve got the Knowledge Graph sensor on Click Pro. And this is what I was finding interesting is that I didn’t realize we’d got this many tools that we offer.
I built this years ago. And when you see a purple line or a big movement in the red line, it means there’s been an update in the Knowledge Graph. If your knowledge panel has changed or dropped or disappeared or suddenly appeared, that might be a place you would want to look to see whether or not it’s something within the algorithm that’s been updated. It’s like the Google update, except it’s the Google Knowledge Graph, and whenever I see an update, I always go and double check all of our clients to see what’s happened, because this is the moment when your knowledge panel is going to change or it’s most likely to change. We have an API explorer where you can look in the knowledge graph.
You type in a name and it shows you what it’s got. In the Knowledge Graph there’s Scott Duffy. You have the NLP analysis that we do for our clients. We actually give it away for free here on the website. If you take screenshots of this, I’ll share the slides as well after the event so you can go and download them and John will send them to you, and you can analyze the text to understand what Google understands, what AI understands from your text.
And here, for example, that text, it understands that we’re talking about Carly who served businesses with reputation, which is pretty good. Then we’ve got a schema markup generator for a company, an organization, and a local business. There’s another one for people. It’s quite simple, but you don’t need to worry if you’re not geeky. Use the free tool to generate the basic schema markup and add everything else in the HTML in the page.
That will do fine. The minimum schema markup is what we offer on the website. Use that. It’s absolutely enough, as long as you’re clear about the rest of the information in the web page itself, and you write using that to be sure that the machine has correctly understood what it is you’re talking about. Next, trusted sources take a screenshot of that. Those are the most trusted sources.
Wikipedia is still top, but that doesn’t mean to say you need Wikipedia, because there are a lot of other sites underneath. And as you can see, there are 2133 sites in that list that Google trusts for information about corporations and people. And that’s it. I’m Mr.. Knowledge panel according to John Mueller from Google, and I hope that was helpful and not too confusing.
John Corcoran: 25:06
Yeah. And I think I’ve got a couple questions. People can put questions in the chat. And if anyone wants to volunteer for feedback from Jason, since we talked about that, we can see if anyone wants to do that. I volunteered myself as a guinea pig as well so we could do that.
I actually have another person whose name pops up when you Google my name. So it’s one of those unique situations you mentioned. Scott Duffy also has that, but I was going to ask a couple of different questions. So you mentioned the places where your bio lives. I forgot exactly how you phrased it.
You said Scott has 67 places where your bio lives. How do you figure that out? The places where your bio lives, you just Google your name and figure out what websites pop up where you’ve placed your bio over the years. Okay, because I saw YouTube and there’s different places that you’re.
Jason Barnard: 25:56
Yeah, I mean for it’s typically going to be LinkedIn, Crunchbase YouTube, Twitter, Facebook, Instagram, TikTok less so your own company website, your own website as a person. So if you’re a person, you want a knowledge panel. I strongly advise you to build your own website. A two pager home page, about page. The page is the entity.
Home. And then updating one of your bios would then be your bio on your company web page on your company website.
John Corcoran: 26:27
Okay, so.
Jason Barnard: 26:29
If you just search your name and look at the results that come up in the first hundred, just go through and.
John Corcoran: 26:34
Okay, so some specific questions. What if you have an old bio on a website and you can’t update it. You can’t access that or someone else put it there. What do you recommend to people?
Jason Barnard: 26:45
If you really can’t change it. Just don’t link to it and it doesn’t exist. And just try to make sure that nothing links to it as far as you possibly can. Okay. And then beg.
John Corcoran: 26:56
And then beg. And is there a certain number of you mentioned that quality over quantity as far as profiles go? Is there a certain number of profiles that you think that’s the right number? Is 67 too many? Is ten too few?
Jason Barnard: 27:12
Well. I was on the tip of Bing and told me 30 is the ballpark number. Okay, somebody else in the industry, Dawn Anderson, told me that somebody at Google told her the same number. Okay, 30 is the ballpark number. But if you’re out there and doing a lot of promotion and using your personal brand or indeed your corporate brand a lot, you’re going to end up with more than that anyway.
Okay. But if you don’t have 30, you don’t need 30. So it could be 15 super relevant references and it could be one if it was Wikipedia. Wikipedia will just pop your knowledge panel right off. Yeah.
So it. I’m afraid it depends. But if you’re gonna if you’re going to be out there, just go with the flow. And if you’re not, keep building up to 30. But you don’t need more than 30 generally.
Okay.
John Corcoran: 28:05
And then this is mostly an entrepreneurial group. So if you have 2 or 3 co-founders of a company, do they all go on to the about page, or do you recommend different pages for each co-founder?
Jason Barnard: 28:18
A different page for each co-founder?
John Corcoran: 28:20
Different page? Okay.
Jason Barnard: 28:21
The AI much prefers seeing one single entity on a page. There was a leak from Google a couple of years ago where one of the one of the variables, basically they leaked the documentation for the search engineers and one of them was is reference URL, and is reference URL means that the AI on Google or the Knowledge graph is using that URL, that page as a reference for an entity, and explicitly talks about one entity per page.
John Corcoran: 28:57
Okay. And then you mentioned this Google ID. Is that something that people can apply for to get, or is that something that Google assigns to you and you find out about.
Jason Barnard: 29:07
It triggers automatically. It’s algorithmic so you can apply for it. But if you build up a clear digital ecosystem, digital footprint, and you have a clear entity home and you do that infinite loop of self corroboration.
John Corcoran: 29:22
Great one. Okay.
Jason Barnard: 29:23
It will create one automatically. Okay. It might already have created one. And there’s a good point. It might have created multiple IDs for you.
John Corcoran: 29:32
If you have more than one bio out there.
Jason Barnard: 29:35
Yeah it thinks it’s multiple people. So there might be multiple you out there. At which point you need to merge the knowledge panels together.
John Corcoran: 29:43
Okay, you mentioned that. So do other LMS use the Google ID, or do they have their own ID that they assign to you?
Jason Barnard: 29:55
Well, we don’t really know, but Wordlift has proven recently that ChatGPT has a knowledge graph within the LLM. It’s not as developed as Google’s, and it’s specifically based for the moment on products. But there’s an article on Wordlift. Io. But because you’re the one who creates the at id in the schema markup.
So focus on that. Google’s Knowledge Graph ID the cGMP ID that Google attributes to you is actually linked to that. So they become synonymous. So you need to focus on your own ID, because that’s the one that the LMS and Bing will be using, not the Google one, but they will recognize that the Google one is a synonym of the ID that you identify. The one that I mentioned earlier on.
We use the Yoast system, but you can use anything as long as it starts with the entity home. And then you can just put a hashtag person or hashtag your name, or you can do the structure that we did using Yoast structure.
John Corcoran: 31:05
Okay. And then I think you answered this already. But if your bio changes, if someone’s bio changes, it sounds like you need to go and update all these places where it sits on the web. If you’re if you pivot your business, if you change your focus or something like that, or it sounds like, you know, maybe try and keep it generic enough that you won’t have to update it all that often.
Jason Barnard: 31:26
But if it’s too generic, the machines won’t get a good grip on you and they won’t be very overexcited about recommending you. I would advise you to be specific, self-congratulatory. Frame it to your advantage. Boast yourself up. I mean, I say that I worked with Disney and I worked with ITV Studios.
I worked with Samsung. Yeah, you’ve got to push it out there. You’ve got to tell these machines how wonderful you are, because they don’t have the imagination to figure it out for themselves. So, and yes, to your question, if you change your bio, you have to go and change it everywhere. And if you change, if you say to yourself, well, I’ll do it over a period of about three months, all you’re going to do is confuse the machines.
What I advise you to do is compile the list of all the places you need to change it, prepare it, and do it in one day. At worst, two days. Anything more than that, the machine will see a contradictory message across the web. And in your knowledge panel, for example, you are likely to lose the knowledge panel if you do that.
John Corcoran: 32:28
Okay. Good advice. Does anyone want to volunteer to be a guinea pig? Or I could be the guinea pig. In the meantime, Jason, if you want to take me.
Jason Barnard: 32:39
Have you been a guinea pig?
John Corcoran: 32:40
I also just googled Rahul’s name. Rahul, if you’re paying attention and you want to be. Just mention it in the Q and A if you want to be the next person, and I can unmute you.
Jason Barnard: 32:51
Yeah. So this is your problem. This American author.
John Corcoran: 32:53
Yeah. He’s the teacher who couldn’t read. And this is a guy who, like he was on Oprah Winfrey Show a long time ago, was kind of famous. Now he’s 88 years old. I guess he’s still alive.
Hasn’t really been active for a lot of years, but his name pops up a lot when you Google his name. My name? Our name.
Jason Barnard: 33:10
Right. And I mean, we can see here he’s got a Wikipedia page for a knowledge panel. He’s going to be really difficult to beat, if not impossible.
John Corcoran: 33:19
So you I do have a Wikipedia page actually too.
Jason Barnard: 33:25
In that case, you might be able to beat him if you can build up the Wikipedia page. Yeah. Okay.
John Corcoran: 33:29
That’s not it though. Yeah, I can give it to you if you want, but yeah.
Jason Barnard: 33:32
But you also have this guy who also has a Wikipedia page, so you’ve got a lot of competition here.
John Corcoran: 33:38
Yeah. I don’t know who that person is. There used to be. Yeah. Is that, is that the.
There was an author who’d written a couple books. He used to. He used to get good results also.
Jason Barnard: 33:51
So if you’re fighting against somebody who’s got a Wikipedia page, that’s always going to be difficult to win. But for example, if you had a middle initial. Then you will win. The competition is a lot less problematic. In fact, he and I worked with somebody who we changed the spelling of her name to.
She’s called Mariana m a r I n I a n a. And we just changed it to a y, and she now has a knowledge panel.
John Corcoran: 34:29
Wow. Okay. Interesting. So, so just for online, she just starts using that instead.
Jason Barnard: 34:35
Different spelling of a name. Absolutely worked fine.
John Corcoran: 34:39
She does that depending on profile. So that depends on people. Like if you use a middle initial then that would depend on your prospects in the future. Using that, googling your name with a middle initial in order for your knowledge panel to trigger.
Jason Barnard: 34:54
Yeah, we had a client, Mark Preston, a very common name. Yeah, he just changed it to mark a press and he said it’s stunning after three months. I couldn’t imagine myself without the A in my name, and my clients will Google my name with the A in it.
John Corcoran: 35:08
Interesting.
Jason Barnard: 35:09
You’d be surprised at how quickly people adapt.
John Corcoran: 35:11
Oh, interesting. Okay.
Jason Barnard: 35:14
So you come up third. This is you.
John Corcoran: 35:16
Yeah, yeah. If you Google John Corcoran Wiki then. And it says attorney third fourth one down attorney. That’s me. The fourth one down.
Jason Barnard: 35:30
All right.
John Corcoran: 35:32
Now I created that myself.
Jason Barnard: 35:33
Convicted of murder. But another problem is namesake online reputation management. If you share the name with somebody who is a British man convicted of murder and Google confuses you or the AI confuses him, you can end up with that in your entity, in your knowledge panel, or in your AI resume. So that’s a problem that’s going to be.
John Corcoran: 35:57
I haven’t had anyone say to me yet, are you a murderer? But there’s still time.
Jason Barnard: 36:02
Yeah. So yeah, from that perspective, if, if, if I had a client with a common name like yours. Common. Sorry. Popular.
Excuse me. I would do that. And I would just go through all of these. Is your middle initial p?
John Corcoran: 36:20
No, it’s okay.
Jason Barnard: 36:27
Do you ever use that?
John Corcoran: 36:29
Not really. I used to use John H. Corcoran the third because I’m actually the third. And then I dropped it because I thought it sounded pretentious a number of years ago, so I don’t use it anymore.
Jason Barnard: 36:46
Right. Because in fact, there’s a lot of lawyers, a lot of attorneys called John Corcoran.
John Corcoran: 36:51
Yeah, right. My common thing, I guess. Yeah.
Jason Barnard: 36:54
And that result, the one we had before this is actually. Oh, there’s a cyclist as well. So we would actually. What’s the name of your company?
John Corcoran: 37:04
Rise 25. We just revamped our about page actually, but it doesn’t have a very great section for the bio of me and my co-founder. So now from what you’re saying, it sounds like creating a separate page is maybe rise 25.com slash slash Corcoran would be better.
Jason Barnard: 37:30
Yeah, I would use this list. So I would add the company name. So this is what we call a qualifier. So we started with the idea that the attorney aspect is the qualifier that distinguishes you from the other people with the same name. Turns out that’s not good enough.
But the company is. Then the question is, do you use the company name in every single one of your profiles? And if not, then you need to find something that you use in every single one of the profiles as the qualifier. But then if we go here, obviously not wishing to criticize, everybody does. This is I think the about page doesn’t really matter, so they don’t bother editing the meta title in their Yoast plugin or whatever plugin they’re using.
It’s definitely worth doing because that page absolutely that this result here doesn’t do this page justice at all.
John Corcoran: 38:23
Oh yeah. Yeah.
Jason Barnard: 38:27
But yeah, in here I would have slash about slash John Corcoran okay.
John Corcoran: 38:32
Okay.
Jason Barnard: 38:33
So here I would, I would have a sub page. And another kind of point about putting things right at the root, because it’s tempting to think, well, if it’s at the root, if I remove the about, that’s going to be better. And it’s not. It used to be in very old SEO 15 years ago. But the categorization, the fact that it’s in an about section really helps Google and AI understand that this is a section about the company and about, therefore the people within that company.
Okay, so organizing your site ontologically with subcategory, sorry, categories and subcategories is an incredibly important part of SEO. And now generative engine optimization that I call AI assistive engine optimization.
John Corcoran: 39:24
Yeah. Curtis sorry. Go ahead go ahead.
Jason Barnard: 39:29
It uses LinkedIn an awful lot. I’ll have to go to….What’s it called?
John Corcoran: 39:40
Non incognito. Yeah.
Jason Barnard: 39:42
That again. Oh there you go. See it. Well it uses LinkedIn a lot. All of the AI Google and Bing use LinkedIn a lot.
It belongs to Microsoft but they all use it. It’s incredibly important, so it’s well worth spending quite a lot of time updating your LinkedIn profile as a person and as a company. Sorry. Go ahead. I cut you off.
John Corcoran: 40:05
I think probably adding my middle initial is probably what I would do. John H. Corcoran and use that and then update that everywhere. Yeah.
Jason Barnard: 40:14
And so collect all the URLs. First choose your subtitle, choose your photos, write your description, check it in the NLP analyzer on, click Pro and then push it all out within two days.
John Corcoran: 40:32
It’s funny because I’ve kind of spent some time trying to drop the John H. Corcoran I used to own JohnHCorcoran com, and I really wanted JohnCorcoran.Com, and then I had John Corcoran on Twitter as my handle. And then I got them to change it to John Corcoran without the H. Now I’m going back to it. Funny.
Right. Curtis has got a couple questions here. And I can unmute Curtis here so that he can. Let’s see Curtis I’m unmuting you here. Can you hear?
Curtis Priest: 41:02
Yeah I can hear. Can you hear me?
John Corcoran: 41:04
Yeah. Yeah. So Curtis said wow. Very cool. Your tool found my knowledge panel.
Lots of old photos and content there. If I now go and start updating the photos on the various sites, how long does it take Google to update this?
Jason Barnard: 41:17
Oh great question. Generally speaking, you can. If you look at the timelines, the timelines, the timeline for search results is between, you know, a day and a couple of weeks. Timeline for knowledge panel changes is a month to three months, and the timeline for LM training data to be updated is nine months to a year. So if you’re trying to make a change from the knowledge panel, you would wait at least a month, probably three months, possibly six months.
And if something changes before that month is out. It was going to change anyway and you didn’t actually do anything.
Curtis Priest: 42:01
Okay.
John Corcoran: 42:02
And Curtis, you had a second question as well, which was kind of long. Do you want to kind of summarize that second question?
Jason Barnard: 42:06
So there is one additional thing about the photo that I think is important to say is Google and the AI look at groups of photos. So they try to identify photos that are almost the same or are very, very similar. And they pick the dominant photo of that group. So you need one dominant photo in a group of photos and one group of photos to be the dominant group of photos. So it’s really good once again, to be consistent, use the same 2 or 3 photos everywhere.
John Corcoran: 42:35
I noticed that with you, you’ve got your red shirt on most of your photos here. That’s intentional, I guess. Yeah, yeah. Go ahead Curtis.
Curtis Priest: 42:46
Yeah. No. Interesting thanks. I appreciate it. I’ve changed a lot.
I’ve lost a lot of weight and I, and I lost all my hair, so I shaved my head now. So I look like a completely different person than the knowledge base would propose there. The other question I have is. So now that I have this knowledge base link, I was able to hit the get verify or sorry, what is it? Take control of this or.
What is it?
Jason Barnard: 43:11
You claim your knowledge panel claims it.
Curtis Priest: 43:13
That’s the word. Yes. Claim it. Sorry. So I started that process.
But the issue that I have is so I have like at my company we have a Microsoft exchange online. So we all have Microsoft emails. So c.com is the email address. Now I also have a Google account using that email address. It’s not Gmail.
It’s just a Google account that I happen to use that email address for. My personal domain, which is Curtis Priest. Com that domain is on sorry that email asks Curtis Priest. Com is a Google Workspace account. So I use both services, but I can’t use that email for a lot of stuff with Google.
Ironically, it doesn’t let me set it up with Google Home. It doesn’t work properly using YouTube paid accounts like it, just there’s a bunch of weird gotchas that the Google Workspace email account has. So which of these email accounts should I use to claim like I should because it’s obviously also a Google account? Which one should I use to set it up to claim this account? With this.
Jason Barnard: 44:14
If you can use the Google one.
Curtis Priest: 44:17
Okay, so yeah, that was what I would prefer to do, but I just wasn’t sure if it was going to have one of those weird gotchas that Google likes to do.
Jason Barnard: 44:24
As far as I know, no, but I’m always happy to or not happy in this case to learn something new. How is it asking you to claim it? Is it asking you to claim it through the domain?
Curtis Priest: 44:37
Well, so you sent or that tool that you have the, the the one that lets me search, search my name. So I searched my name and it gave a whole bunch of possible knowledge panels, of which the top one was like a real looking knowledge panel. It was me, and it was all the pictures. And it was, you know, what you’d expect to see. So I clicked the three little dots and I clicked to claim it.
And then the first step it wants to do is verify me. So it wants me to log into, you know, whatever Google account I want to use for this. I’m going to use a priest.com account and I’m just going to go through that process. But before I started that process and claimed it with that account, I just want to make sure there wasn’t going to run into any gotchas like I’ve run into with YouTube and with Google Home.
Jason Barnard: 45:18
I mean, the best way to claim it is when Google says, I’ve recognized that it’s this domain name that is linked to the knowledge panel. If you have Search Console control, then you can claim it.
Curtis Priest: 45:31
Great. Yeah. Okay.
Jason Barnard: 45:32
That’s the best way to do it by a long chalk.
Curtis Priest: 45:35
Perfect. Thank you.
John Corcoran: 45:38
That was great. Thank you Curtis. And Curtis has some great photos on his website. So well done on that. Looks like a very slick looking website.
Does anyone else want to go to Marie or the pool? Or if you guys want to go? If not, we will wrap up there. Jason, anything else that you wanted to add or any other thoughts you want to share?
Jason Barnard: 45:59
No. Well, I mean, I’ve been tracking and working on knowledge panels since 2015, and I spent ten years just collecting data and collecting. Pro is basically all of my experience and knowledge backed by data. I’ve built the algorithms to create the platform that you just saw. That actually just walks my team through the process that I’ve just explained to you, and it makes it all automatic in the background.
John Corcoran: 46:29
So where can people go ?
Jason Barnard: 46:30
Is the.
John Corcoran: 46:30
Work? Where can people go to learn more about Pro and learn more about you? Google your name if you go.
Jason Barnard: 46:37
com. com. We’ve got a lot of learning resources. We give everything away for free. So everything I’ve just explained now and the downloadable booklet guide, they’re all free.
My assumption is that a lot of people want to do this themselves. The people who are time poor and cash rich and want to get the weight off their shoulders will come to us, and they’ll pay my team to do it because we’ll do it more quickly. We’ll do it better, and we’ll take the weight off their shoulders and the worry out of their mind. And as entrepreneurs, we all know our time is the most important thing we have, the most valuable thing we have, and our headspace is phenomenally important. And having that time to sit back and be able to actually think about stuff is super important.
But, you know, if you get your team to do it, they download the free guide. They can do it themselves. Absolutely. No problem.
John Corcoran: 47:30
Yeah it’s crazy. You know, I create a ton of content, have for years and for many years I just thought that was the antidote. That was the recipe. Put a lot of content out on the internet. But what I’ve realized these last 3 to 4 months is that I’ve been really doing a deep dive into these sorts of things.
Is that a lot of that’s not enough? Like, you need to think. You need to think like a machine. You need to provide the information to the machine in the way the machine wants to consume it. And if you don’t take the time to set these up properly, then you’re going to be disappointed with the results.
Someone’s going to Google your name, they’re not going to be able to find you or they’re going to find some murderer.
Jason Barnard: 48:12
So yeah, I mean, and that’s a really good point is that more isn’t better, more consistency is better. More clear is better. And I’ll just leave you with this, is that we use a process which we call claim frame improvement, to make a claim. I’m the world’s leading expert in online reputation management in the AI era. I frame that in a way that makes sense to me that therefore you should come to me if you have a problem.
If you’re being confused with a murderer, then I need to prove it. So I need to link out to third parties who are reliable and relevant, who corroborate what it is I’m saying. But I’ll give you really quickly an example of how logical these machines are with a claim frame improved. I said I’m the brand Serp guy and the world expert in search engine results pages for brand names. I’m the world’s leading expert in knowledge panels.
Online reputation management is essentially the search result, or the quality of the search results, or improving the search result of brand name searches, which is a brand surplus, a knowledge panel, therefore framing. I’m a world expert in online reputation management, and within three months all of the machines will say world leading expert in online reputation management in AI, Jason Barnard. And that was something I hadn’t talked about before. So I claimed, and I framed those claims in a way that made sense to the machines, and they just followed. They’re happy to follow you.
If you can frame information in a way that is logical and makes sense to them, and you can prove it, that’s the important part. Proof and some of the proof. I just asked friends to put it on their website.
John Corcoran: 50:06
That’s great. Well, Jason, we’ll wrap it up there. Thanks everyone, for being here. And this was a lot of fun and I learned a ton. So we’ll send the recording out to everyone and hope.
Hope everyone has a good rest of their week. Thank you Jason. Thanks for your time.
Jason Barnard: 50:21
Thank you so much. Okay. Bye bye bye.
John Corcoran: 50:23
Thank you.
Outro: 50:27
Thanks for listening to the Smart Business Revolution Podcast. We’ll see you again next time and be sure to click subscribe to get future episodes.