Build Your Reputation as an Expert, Attract More Leads and Sales, and Build Your Email List with Webinars

Do you ever wish you were a famous expert?

Or… do you ever wonder why you don’t get more leads and sales coming in the door?

Would you like to know how to grow your email list like it was on steroids?

I’ll show you how.

John-headshot-final450Hi, I’m John Corcoran, lawyer, entrepreneur, former Clinton White House writer, and creator of

But first, I have a confession to make.

When I started my blog, Smart Business Revolution, it was an utter failure.

I spent day after day laboring over new blog posts for my blog. I didn’t get to know other bloggers. I didn’t try to connect with other bloggers, podcasters, or online entrepreneurs.

Then I took a hard look at my results. I realized I hardly knew anyone who was doing what I was doing. I had few friends who were on the same journey. More importantly, my growth was stagnant.

That’s when I realized I had to break out.

After all, I had been successful before – by 23 years old, I’d worked for both Steven Spielberg and Bill Clinton. I’d advised startup CEOs in the heart of Silicon Valley.

I tried everything: guest blogging. SEO. Facebook ads. Podcasting.

Nothing seemed to work.

That’s when I discovered webinars. Check out the chart below. Guess where I started doing webinars?

email chart

Here’s another one of my email lists:

email chart 2

I saw some pretty amazing spikes in daily new subscribers:

1542 new subscribers cropped

The difference was night and day…


I Quadrupled My Email List in 7 Months

The funny thing was, I thought I was growing my email list pretty fast before I discovered webinars.

During 2014, I grew my email list primarily by writing guest posts. That took me from around 1,000 email subscribers at the beginning of 2014 to 5,800 by Dec 31, 2014.

At the end of the year, I thought “Woo-hoo! I nearly 6X’d my email list!”

Then, in January of 2015, I began doing webinars, and I doubled my email list within the first 90 days of the year; then I tripled it shortly later. Since then I’ve quadrupled it, and it keeps growing.

Let’s put it another way: it took me about two years (or 24 months) to go from 0 to 4,000 email subscribers.

… then it took me 7 months to double that, from 4,000 to 8,000.

… then guess how long it took me to double it again, from 8,000 to 16,000 email subscribers?

7 months?

Wrong. 5 months.

So adding email subscribers actually speeds up, and gets easier.

Considering it is safe to assume you can make $1 per subscriber per month (many people I know do much better than this), we’re talking about some serious money.

Here’s what I like the most about this webinar strategy.

Each one of those email addresses is a relationship. I’m building relationships with more people than I could possibly build relationships with the old-fashioned way. I’m building relationships at scale.

Whether I have 100 people on an email list or 100K, you’re putting in roughly the same amount of effort to write up some content and share it with everyone on your list.

And doing all these webinars have helped to build my reputation as an expert, which has all sorts of ancillary benefits.

For example…

I’ve been profiled in Forbes and in the great book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark, who profiled me alongside celebrity chef Rachel Ray and authors Seth Goden and Robert Cialdini as examples of how to become known as an expert.

forbes profile

I’ve been profiled on the LeadPages blog:


I’ve been invited to speak at conferences alongside some major players, like with the upcoming Webinar Ninja Live:

wn live

And I get messages like this. There’s an exclusive group of thought leaders that I belong to which has a number of influencers in it – like bestselling author Chris Brogan and author/marketing strategist John Jantsch, creator of Duct Tape Marketing.

One of the other members posted this image in the group’s forum telling everyone that I had been mentioned in another highly influential forum, Ryan Levesque’s Next Level Marketing Group.


I’m even organizing my own group events where influencers and VIPs are paying me to attend, like this exclusive invite-only mastermind in April in San Francisco:

A gathering of entrepreneurs in San Francisco at the Mixery workspace, brought together by John Corcoran and Jeremy Weisz.


Just 18 months ago, none of these things would have seemed plausible. That’s how quickly webinars can light a fire under your business.

How Webinars Can Help Your Business

Why should you care about doing webinars?

Just about any kind of business can benefit from doing webinars.

Here’s why why webinars are so amazing:

  • You can communicate with thousands of people at once.
  • Webinars have an intimacy that you don’t get from other forms of online content such as blog posts, videos or podcasts.
  • The live nature of a webinar creates an urgency which makes people more likely to buy on a webinar.
  • Webinars can be nearly free or at least very inexpensive, especially compared to live in-person events (you don’t have to rent out a room, provide drinks or refreshments, or anything like that).
  • You can hold a free webinar to gauge feedback on a product or business idea (without spending thousands of dollars up front only to learn a product idea is a failure).
  • Webinar software has gotten MUCH easier to use and less glitchy – if you can tie your shoes, you can definitely run a webinar

Have I convinced you yet? If not, consider this:

Webinars are the future

No matter what line of work you are in, if you are a business owner, you need to start doing webinars.

In fact, webinars are still a very new technology and poised for huge growth in the years ahead. Webcasts have seen a 47% increase in average viewing time, from 38 minutes in 2010 to 56 minutes in 2013, according to ON24’s annual Webinar Benchmarks Report.

If you aren’t doing webinars today, you are missing out. And you may be left behind.

Even if you’re a service professional with a mostly “offline” business and little online presence, you can use this strategy.

Nearly any offline product or service can be marketed to a much larger group using webinars.

And I want to show you how.

Introducing Webinar1K

I’ve decided to create a “beta” course on how to grow your email list using webinars called Webinar1K.

But it’s more than just a course. In fact, for this beta group ONLY, it’s going to be WAY more interactive than your typical online course.

If you’ve wanted to work closely with me, now is your chance.

Here’s what Webinar1K will include:


  • Easy-to-follow step-by-step video lessons
  • Private Facebook community
  • Built-in accountability
  • Unlimited consulting with John during the course


I’m aiming to make this the clearest, most straightforward guide ever created to show you how to get started with webinars and using webinars to start making at least $1,000 per month.

However, all of this comes with a “catch.” As a beta member, I want your feedback. I want to know your challenges. If something isn’t working for you, I want to know so I can fix it.

If you want extra help in some area, tell me so I can provide it.

I want to make this work for you.

But here’s the deal – for the beta group, it’s not going to be a “hands off” self-paced course. I’m going to be much more hands-on and involved here.

The goal? I’m going to show you how to make $1,000 on a webinar per month, and then how you can scale that further.

I’m going to completely peel back the curtain on my business – and give you all my email templates, powerpoint templates, email sequences, best tools to use for webinars, everything. I’ll share everything I’ve learned over 3 years of testing so you don’t need to make my mistakes (and saving you tons of time).

We’ll cover such things as:

– how to build your reputation as an expert using webinars

– how to overcome fear you’re “not an expert”

– how to get people to register for your webinar, even if you have no or a small email list

– how to get partners with large followings to promote you to their audience, even if you know no one now

– how to sell on a webinar, even if you don’t have a product or are not sure what to offer

– case studies of how others are using webinars to grow their income in a variety of niches and industries

The course will include four live trainings starting the week of September 21st and proceeding weekly over about 4-5 weeks. (You’ll get the recordings afterwards so you can also watch them.)

And… everyone who enrolls in the beta group gets LIFETIME ACCESS to the course and any additions I make to it in the future.

I’m very invested in your success – I want you to be successful with webinars so that I can brag to everyone else about how successful you’ve been. : )

What will you learn in the course?

This course covers four primary areas:

Module 1: Your Purpose

First, we cover what is your purpose of doing webinars. You should be clear on why you want to do webinars so you know what you want to get out of it. If you don’t have a clear purpose yet, we’ll work on that.

For most people, they do webinars because they want more leads and sales. But you can also use webinars to test an idea, get feedback, nurture relationships with your connections/audience/email list, etc. Your purpose can also evolve over time.

Learning to do a webinar is like learning how to give a speech. Once you know how to deliver a speech, the content of the speech may change. You don’t need to know exactly what you will speak about every time you speak when you learn how to deliver a speech.

Module 2: Your Presentation

Next, you need to create a “million dollar presentation.” And who better to show you how to create and deliver a presentation than a former speechwriter like myself?

I’ll share the “insider secrets” I learned working as a Writer in the Clinton White House to make sure your webinar presentations are of Presidential quality. : )

If you want to make sales, you need to engage, educate and entertain people. That’s not easy, especially if you are new to webinars. But don’t worry – I’ll show you exactly how to do it.

Hate public speaking? No problem. I can show you how to overcome that barrier as well.

Module 3: Your Partners

The next thing you need to do is find the people you can collaborate with on what I call “Collaborative Webinars.”

What is a collaborative webinar? A collaborative webinar is simply a webinar that is hosted by someone else and led (or “taught”) by you. You do the “teaching” while someone else brings in the audience.

Using this strategy, I’ve added as many as a couple thousand email subscribers within a matter of days.

If you are serious about doing webinars, you absolutely should do collaborative webinars for as many audiences as possible.

Module 4: Your Killer Offer

I’m going to show you how to structure your webinars so that by the end of the presentation, the audience is ready and excited to hear your offer.

You don’t have to worry about being “salesy” or “sleazy” because if you set up the webinar presentation properly, your audience will be more than willing to hear your offer — and many will jump at the chance to work with you further, either by purchasing a product or buying consulting or coaching.

In fact, if you don’t make an offer at the end of the webinar, then you may just piss off the audience … it’s like you’re a big tease. And no one likes a tease.

Sign up for Webinar1K Today

So, you ready to get started?

Because I’ll be more hands-on with this beta group, I can only take a limited number of people.

If you want to join us, you can reserve your spot here:

Webinar 1K Master Level

6 Monthly Payments of $97

  • • Full Course
  • • Access to private community
  • • Word-for-word Email Scripts
  • • Webinar Powerpoint presentation swipe file
  • • 20 minute strategy session with John (via Skype)
  • • Unlimited Email Consulting with John during course
  • • Access to all (10) advanced training modules
  • • Access to all (10) webinar case studies
Webinar1K Pro Level

6 Monthly Payments of $77

  • • Full Course
  • • Access to private community
  • Word-for-word Email Scripts
  • Webinar Powerpoint presentation swipe file
  • 20 minute strategy session with John (via Skype)
  • Unlimited Email Consulting with John during course
  • Access to all (10) advanced training modules
  • Access to all (10) webinar case studies

Save $85 with a One-time Payment Save $65 with a One-time Payment

Bjork Ostrom

“I only pay attention and take advice from people who are in the trenches and doing it, and John has logged over 100 webinars so he’s figured out what works and what doesn’t work. I highly recommend you take his advice.” – Bjork Ostrom, and


This is no doubt the lowest price you’ll ever see for this course – I expect when I do eventually release this as a full digital course, it will be in the $800-$1,000 range.

If you are really committed to doing webinars, then I’ll show you exactly how to do it and get you up and running and making money, building your reputation as an expert, and growing your email list. I know I can help you with that.

Tom Morkes“I was nervous about doing webinars, but I followed John’s instructions and have made over $18,000 in the past 12 months from webinars.” – Tom Morkes, digital publishers and book publishing strategest



Frequently Asked Questions

Will this course work for me if I’m left handed, chain smoke Marlboro Lights and think Donald Trump would make a good President?

Everyone likes to think “my situation is really unique” or “my industry is different.” The truth is, a webinar is just an online version of a speech or an in-person presentation. (Of course, it’s a little more complex than that.)

If you can educate and sell face-to-face, then you can educate and sell online using a webinar.

If you think your content or material can work for 5 people in a room, then it can work for 100 or 500 people on a webinar.

There are very few* types of businesses I can think of which wouldn’t benefit from holding webinars.

Will this work for me if I am not an expert, don’t have an email list, and have no relationships with VIP bloggers with huge email lists?

First, of all, who says you need to be an “expert”? You don’t have to spend 30 years in academia before holding a webinar. That’s not a requirement.

Secondly, there are ways to overcome these barriers. I didn’t have an email list when I started. I had no relationships with VIP bloggers with large email lists when I started.

Can I afford this right now?

At the end of the day that’s a question you have to answer.

However, I can tell you that the strategies in this course have me on a course to bring in multiple six figures of revenue to my business, and DOUBLE what I made during 2013.

Look at it as an investment. If you think you can recoup your investment by holding successful webinars that add $1,000 to $10,000 per month to your revenues, you should join the course.

What is the refund policy?

Ordinarily, I have a 60 day refund period with my digital courses. However, because I am going to be “hands on” working directly with you and spending time helping you to begin earning income from your own webinars, any refunds must be requested prior to when we begin working together.

Is this actually possible?

Three years ago, I knew no one – no bloggers, podcasters, authors, etc. If I can do it, anyone can.

Today, I’ve had people with huge followings (including multiple people with 100K-subscriber email lists) promote me to their audiences.

You’ll have a major advantage on me by having someone hold you accountable and tell you exactly what works and what doesn’t.

How much time will this take?

Great question!

The beta version of the course will be spread out over 4 weeks, but future versions of the course may be spread out over 6 or 8 weeks.

For the beta version of the course, you should plan on spending about 5 to 10 hours per week. It can be more or less, depending on whether you use additional outside help.

Is this GUARANTEED to work?

There are no guarantees in life.

However, I am 100% committed to making this work for you. If you put in the work, I’ve seen this strategy work for hundreds of people.

More importantly, I want you to be committed. It’s very easy to try something and give up when it gets difficult. If you don’t think you’re going to follow through with this course, you shouldn’t join. I am looking for active involvement and will expect it from you.


* I just thought of one. Sheep shearing equipment. If you’re in the business of selling sheep shearing equipment, webinars probably will not work for you. Sorry, Scotland.