Dr. Jeremy Weisz | [Live Episode] John’s First Time (It’s Not What You Think)

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts where he helped to put all of their systems in place and helped them add volume, feature, and edify various business leaders. 

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has been featuring top entrepreneurs and founders/CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. He also continues to run his own chiropractic and massage facility in downtown Chicago and has also founded a nutritional supplement business.

In this episode of the Smart Business Revolution Podcast, John Corcoran and Dr. Jeremy Weisz flips the script as Dr. Weisz interviews John Corcoran on his own show. They’ll be talking about how John got introduced to the idea of interviewing people and building business relationships and how this eventually led him to doing a podcast. John also explains how podcasting helped his law practice and he also shares how a podcast owner can create value for his guests and audience even no matter what his audience size may be.

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Here’s a Glimpse of What You’ll Hear:

  • How John Corcoran learned about interviewing people and building business relationships from a chance meeting in 2007.
  • How John started interviewing people while practicing law.
  • How interviewing can help people get in touch with other professionals in their local area and grow their exposure.
  • Jeremy and John talk about creating value for people and reaching out to guests when a podcast host doesn’t have a large audience.
  • John explains how interviewing people helped him while practicing law.
  • What John and Jeremy did to help people start their own podcast.
  • Where to learn more about John Corcoran, Jeremy Weisz, and Rise25.

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

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Episode Transcript

Intro  0:14  

Welcome to the revolution, the Smart Business Revolution Podcast, where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

 

John Corcoran  0:40  

John Corcoran here, I am the host of this show. And just a little bit about me. I’m a recovering political hack and a recovering lawyer. I spent many years working in politics, including as a speechwriter for stints working at the Clinton White House for a California Governor. And you know, I spent many years practicing law in Silicon Valley in the San Francisco Bay Area. And 10 years ago, I discovered the medium of podcasting and I’ve been doing it ever since. It’s one of the privileges of my life to be able to talk to such amazing people like the gentleman on the other end of the line, whom we’re going to talk to here today who I also have the privilege of calling my business partner. But you know, over 10 years, you know, I’ve talked to so many CEOs, founders, entrepreneurs of companies and organizations ranging from YPO, EO, Activision Blizzard, Lendingtree, Open Table, you name it. And today, in part because of podcasting, I find myself where we are today, which is I am the co-founder Rise25, where we help b2b businesses with the strategy and the production they need to create a podcast that produces tremendous ROI and connects them with their ideal prospects and referral partners. 

And before I introduce today’s guest, who you just heard from a second ago there, I want to give a quick shout out to Kevin Waldron, who is a business coach and amazing entrepreneur and a friend. Check out Waldronleadership.com. Kevin was one of my first podcast guests 10 years ago and he is so amazing as a result of him being a guest. We had not known each other for that long. We ended up creating our first digital course together 10 years ago. Maybe I’ll tell that story during this. And it just helped me go down a new path from the traditional path I was on just practicing law. And so I’m super grateful for his friendship. He’s also been out to a number of our Rise25 events and served as an expert at those. I also want to say a quick thanks to Andrew Warner of Mixergy, who was influential and that brought Jeremy and I together as business partners. He also was one of my first six guests on the podcast. And Jeremy also got a lot of his early foundational experience working for Mixergy. So he’s definitely a significant person in both of our lives. 

 

So I’m excited today because I’m talking to my friend and business partner, Dr. Jeremy Weisz. And, you know, in addition to running Rise25, he has been featuring top entrepreneurs with video interviews since 2010 including the founders or CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. And as I mentioned, he’s also the senior producer, one of the early top business podcasts in the mystery podcast, helping put systems in place to run some of the behind the scenes operations. And so first, before we get into this discussion, and the topic today is my first time, that’s what we’re talking about, not what you think we’re going to be talking about. We’re gonna talk about our first time getting started with podcasting, with interviewing people, featuring people. And so we’re going to talk about that. But first, before we get into that this episode, of course, is brought to you by Rise25 Media. And if you’ve been listening for a while, you know how passionate we are about podcasting and content marketing, that really up levels, your network expands, your network introduces you to new people. And we are podcasting evangelists, you know, we can only help so many people with our business. But I still tell everyone I talk to that they should do a podcast, because I know you will derive tremendous benefit from your life if you do it. It is like a Swiss Army knife. It is a tool that accomplishes so much at once. So if you want to learn more, go to rise25media.com or [email protected] and you can learn more about that. So today what we’re doing is we’re flipping the script. But to turn things over to Jeremy, he’s done thousands of interviews with all kinds of different entrepreneurs, and he’s gonna be interviewing me.

 

Jeremy Weisz  4:20  

John, you know, you talk about your first time, okay, and it actually did involve a lady and the lady did rope you into doing something you probably shouldn’t have done. So true. tell that story.

 

John Corcoran  4:33  

Uh, yeah. So when I was in law school, is it’s probably about 2007

 

Jeremy Weisz  4:40  

your wife’s not listening to this hopefully.

 

John Corcoran  4:43  

I was kind of fishing around for what I was gonna do after law school and you know, they say the law school scares you to death. So the three years of law school are scary death, working death bore you to death. That’s what they say. So I was in year three bore you to death. So it’s kind of like fishing around. Look. For something to do, and I end up connecting with this woman through Craigslist, who was like a speaker, even better going downhill, who’s like a speaking coach, and but she wasn’t a writer, so and I was a writer, so we kind of connected on a collaboration, although, in retrospect, other than this idea, which I’m going to share, I didn’t get much out of the collaboration, in retrospect. So, anyways, she, what she would do is she would interview executives and CEOs, she would interview them, she would write an article, she would publish it in like a trade publication. But that’s how she built relationships with them. And so she would give me these recordings, and I only wrote a couple articles for her. But I wrote, I would write these articles, and I would listen to them. And she was really just like, building a relationship with them, getting to know them, you know, it wasn’t just about interviewing them. And so it gave me the first aha moment that I realized, wow, this is really cool. You can talk to cool people and have a great conversation. And it’s gonna lead possibly, to business, possibly to referrals, that sort of thing. So that was one of the first times that I ever realized the strategy that we’re essentially helping many people with today.

 

Jeremy Weisz  6:06  

So how did she rope you into doing that? What were you actually doing?

 

John Corcoran  6:10  

She just gave me an audio file of her, you know, doing an interview, and I would listen to it, and then turn it into an article and made it into an article. And then that was time. Yeah, go ahead. I mean, to me, it didn’t seem that hard. But I’m naturally a writer, you know, for her. It was, it was a struggle, she didn’t want to do it. And that’s why she is Robin.

 

Jeremy Weisz  6:31  

Nice. And so you got this idea from her? Um, and then at what point did you actually start implementing that?

 

John Corcoran  6:42  

Well, the Yeah, I mean, so the funny thing was, I didn’t, it took a while because I, I’d seen this idea. And I guess you could say I did use the idea in written form. So, after that, I always enjoyed writing articles for my own blog or for other websites. So I write articles, and I would interview people, and I would incorporate them into the article. But then at some point, I realized, and I’d written, you know, for Forbes and Business Insider, an entrepreneur and all these different esteemed publications. But if you look back at the course of the year, you’ve maybe written a half dozen articles that doesn’t take you a ton of time, a lot of work. Yeah, you built relationships with six people, eight people, nothing that’s gonna really move the needle. And, you know, eventually it came to the realization that a much better way to do that to maximize the number of relationships you’re building, is to do a podcast, but I didn’t start doing a podcast until around 2010. And I didn’t even call it that at that time. So the story behind that is, I had a good client, it came to me for a tiny legal matter. He hired me to write a lease on a spare bedroom in his house for $500. These days, you would just put it up on Airbnb. So you wouldn’t even do this anymore, right? But he hired me for that. But I researched him. And I was like, wow, this is a really interesting guy. He’d started a number of companies, serial entrepreneurs lived in Europe, all around the globe, started companies that really became public and became household names. And so I said, kind of on a whim, I said, Can I have like 20 minutes, your time, I’d love to just interview you over the phone, I’ll record it, and I’m going to publish it to the internet. That’s all I said. I didn’t even know how to do that at the time. But I figured, well, I’ll figure out how to do it. And wish I did later. But after the conversation was over, he was like, Hey, that was a lot of fun. You know, could you help me with some other legal matters? I’ve got a couple other things that I need done, could you lose this thing? And this other thing and this other thing? And I was like, sure that sounds great. I’d love to know. And afterwards, I was like, well, I really like that. That was pretty cool. Maybe I’ll do it again. And again. And so I started interviewing others while I was practicing law. And I started interviewing other attorneys that I knew that I was friends with and started interviewing senior attorneys in the local community who were in mystically, my competitors, but many years advanced to me. And what I found is that then they would start referring business my way that was too small for them, but it was plenty big for me, is substantial for me. And then I started branching out and started interviewing. You know, founders of different companies, like three twins ice cream, which unfortunately, recently went under. I interviewed the local baseball, semi pro baseball team, founder just because I was interested and started a new semi pro baseball team. I had a conversation with the founder of lagunitas over the phone to interview him, who’s the kind of a quirky guy who never ended up interviewing him. But you know, I just kind of more and more interesting people started coming along and started connecting with people.

 

Jeremy Weisz  9:37  

You know, what’s interesting, John, is because we’ll talk to people and they go, Well, you know, I’m kind of a, I mean, everyone’s different. But some businesses, you know, this is gonna work in my local area. You know, I’m a lawyer, I only serve the San Francisco area or Detroit area or Chicago area, you know, does this actually does it even make sense to do it and kind of He says like, well, you can get to know, like a lot of people in your vicinity, in my opinion, it actually puts it on hyperdrive. Right, you just talked about. Okay, so you know, the owner of the semi pro team, you know, the owner of the local ice cream place that everyone goes to, you know, you know?

 

John Corcoran  10:17  

Yeah, absolutely. Yeah. I mean, he gives you license to reach out to them, it gives you an excuse. Whereas, like, if you’re just a regular service provider, you know, and you reach out to someone like that, it’s just, you know, depending on what you do, it’s probably going to be perceived as, Oh, this person is just trying to sell to me, you know, if you just, you can’t just reach out to the local, the owner of the local baseball team and say, Hey, do you 15 minutes, I’d love to like pick your brain just like talk to you about what it was like starting baseball ends and be like, No, I’m busy and lots of stuff going on. But when you make that shift, and when it’s for the purpose of promoting them, and and a lot of people struggle with that idea that, if you’re just starting out, you’re starting a podcast that it actually is delivering value to that person, it’s giving them additional exposure, because they think like, I don’t have an audience, or I don’t have a lot of downloads yet, or something like that, it doesn’t matter, it’s still you are taking time out of your day, in order to help promote that person and that there are other ways beyond downloads, you can share it, of course, you can, you can tell your, you know, friends, all your friends and neighbors, you can share it on your social channels, there’s other ways you can get additional exposure for them.

 

Jeremy Weisz  11:25  

That’s a good point. You know, we talked about that. I don’t have an audience, what do I do? What do I do? I’m reaching out to people and, you know, it’s like, what do you do? How do you provide value? I know we, you know, I’ve posted a link, let’s say on social media, LinkedIn, and I just thought about who would be good to watch this specifically. And I remember it was someone who did LinkedIn ads. And all I did was tag one person in the comment, and I’m like, Hey, I know you do run LinkedIn ads, you should probably watch this. And they connected, right. And so people need clients. So you don’t need to have an audience of 1000 people, 10,000 people, a million people, you just have to think about who would be valuable? Who would that interview be valuable for? And, you know, I joke around and you say this, you just need your phone, right? I mean, you literally need your phone, and you have people in your phone, everyone has connections, if you look on Facebook, or LinkedIn, your close connections and, and in your just to text people and say this would be valuable for you to listen to.

 

John Corcoran  12:36  

Yeah, absolutely. And, you know, it’s a different world that we live in these days, you know, there are these great social channels like LinkedIn that so many professionals are active on. And that people gather in and it’s a way, you know, it’s an easier way to introduce people used to a simple world, like you’re in a physical room, you’re next to people who don’t know each other, you introduce them to one another. But that’s not the world we live in now, especially these days. And so you have to adapt to the times you have to adapt to the mediums that are available to you now, which can actually put those things on hyperdrive, because you can, you can actually make a lot more introductions that way. And it’s great when people share content, and then it leads to an introduction, whether it’s for you or someone else, or whatever. Yeah, I know, Jeremy, we’re going to talk also about your first time, but you know, maybe what we do is we save that for another episode. And we talk more, so it’s all about you.

 

Jeremy Weisz  13:33  

I mean, I love that you brought up the no audience thing, because that comes up a lot. And I think that we all have a lot more value to give than we give ourselves credit for sometimes.

 

John Corcoran  13:46  

Absolutely. No, I think so. I think people, you know, I was talking with a client yesterday, who helps do PR for lawyers and law firms. And, you know, she talks to these, you know, really seasoned, experienced, law firm partners who’ve been practicing law for 2025 years, and what’s the first thing out of their mouth? What do I talk about? What are the ideas? Do I have anything that’s interesting for people that they’re going to want to know about? I think we all kind of minimize that, especially if we’ve been doing it for a while. And it’s our area of expertise. You know, and if you can do it very easily, can minimize it. You think, yeah. You know, and so you think that people, other people would not be interested in hearing about it from you? And that’s absolutely not true. You know,

 

Jeremy Weisz  14:39  

what else? So the early days, you know, you learned a valuable lesson at that point, and then you actually utilized it in your legal practice. And I think that’s also another important point, because, you know, most people think about how to get downloads and subscribers and you actually had a business Notice that it, you know, resulted in making sense for.

 

John Corcoran  15:05  

Yeah. And so that’s the other point is that, you know, I had a business that at the time was practicing law. And, you know, I didn’t worry about doing this new technology, this new medium that would somehow minimize me or people who think less of me, or I would be embarrassed by it or anything like that. All I really, you know, what I realized is that it’s just having conversation with someone, you know, it is also an excuse, to talk to hire to get introductions to higher and higher caliber people, which then materialize in form of referrals and other other client work as well. Because the other thing people don’t realize is that it’s the principle of reciprocity, you’re delivering value to people, and then they want to repay the favor when you do that,

 

Jeremy Weisz  15:52  

You know, on the introductions front, I love when my friends have a podcast, because  it is much easier for me, you and I, we tend to make probably 30 introductions every day between the two of us. And it makes it very easy for me to refer and recommend someone to them without trying to qualify them, because I know it’s gonna provide value for both parties. And then they can, you know, talk and decide if it’s something that makes sense to do together, you know, in the future.

 

John Corcoran  16:24  

Yeah, absolutely. Right. So I think we’re, we’re running a little short on time. But, you know, I thought, uh, two other stories, which we can tell next time we do an episode like this. So you’ll have to check that out when we do that. But I also want to tell the story about I was about four or five years into doing the podcast, and I realized at the end of one year, calendar year, it’s December, you’re reflecting back looking at the year, and I intended to have a weekly podcast, and I realized I only published seven episodes, and you and I just become business partners. And so I made a critical decision at that time that I had to change things. And that actually really influences the way that we’ve organized our business today. So I want to talk about that next time. And then the other thing I want to talk about is that, you know, you and I for six or seven, eight years, whatever, we’d been telling everyone we knew they should start a podcast, they should start a podcast, even if no one’s listening to it, it will bring such tremendous value to your life, that it will be a great use of of your time if you do it, right. But we found that that wasn’t enough. When we told people that everyone said great, okay, that’s great. And then no one did it. No one would start a podcast and they gave every excuse under the book. And so we made a decision in our business, that we were tired of hearing those excuses. And we make it so easy for people that they had no excuses that they would have to do it. And that really was a turning point for us in our business and in helping so many others to get started doing a podcast by making it easy and, and allowing them to focus on the highest and best use of their time. So I’d like to talk about Those stories next time as well. So, Dr. Weisz, I’ll turn it back to you. So where should everyone go if they want to learn more about us and the work that we do? 

 

Jeremy Weisz  18:10  

Um, you could hear us bantering on rise25.com, there’s a video and John decided to include in all the outtakes in that particular video, so check it out. rise25.com, if you have questions, you can email us on the contact form. 

 

John Corcoran  18:28  

That’s great. All right. Thanks, everyone. Have a great day.

 

Outro  18:31  

Thank you for listening to the Smart Business Revolution Podcast with John Corcoran. Find out more at smartbusinessrevolution.com. And while you’re there, sign up for our email list and join the revolution. And be listening for the next episode of the Smart Business Revolution Podcast.

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