David Burkus | Friend of a Friend: Profit from Your Weak Ties

David Burkus Smart Business Revolution John Corcoran


David Burkus is a bestselling author, speaker, business school professor, and contributor to the Harvard Business Review. His most recent book, Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career, gives a pretty good indication of the topics we’ll be discussing in this episode.

In this episode, we also talk about:

  • Why David Believes Old Friends Are Better Than New Friends
  • How to Reconnect with Your Weak Ties
  • The Reason for Staying Connected with Your Weak Ties Even If It Isn’t Obvious They Can Help You
  • How to Network for an Industry You’re Not yet Part Of
  • Overcoming the Feeling That You’re Bothering People When You Reach out to Them
  • Drawing the Line Between Providing Help to Maintain a Relationship and When It’s Time to Be Paid for That Help
  • Why David Thinks We Should Skip Networking Events and Instead Do Shared Activities
  • How David Uses Brazilian Jiu Jitsu for Networking
  • David’s Advice for Introverts Who Want to Network
  • The Myth of Constraints and Limitations
  • Who David Thanks for His Success

Sponsor: Rise25

This episode is sponsored today by Rise25, the training company founded by my business partner, Dr. Jeremy Weisz and myself with the mission of helping business owners from professional services get away from “trading hours for dollars” and shift from “one to one” client work to “one to many” programs and offers.

We are building a community of entrepreneurs who realize the world and economy is changing and who want to work smarter than trading time for money so they can scale up their business and spend time doing what they love.

Check out Rise25 to learn more about our retreats and training programs.

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