Dave Newmark | The $4.5 Billion Untapped Opportunity in the Booming Podcast Industry


The podcast industry continues to boom.

And there is no end in sight.

Dave Newmark is a seasoned radio executive who founded PodSearch, the largest and most popular online directory for podcasts. He began his career in advertising after graduating from Stanford University where he worked for his father’s full-service ad agency learning the ropes. In the ‘90s, he began to shift towards audio advertising and in particular radio endorsements.

In 1998, Dave and his wife Patty, who is also a Stanford graduate, brought radio endorsement advertising national. With the expansion of audio formats in the mid-2000s, they extended further into other areas of audio. In 2016, Dave developed an online directory exclusively for podcasts called PodSearch.com, launching it in 2017. And in just over a year, PodSearch reached over 3 million page views, resulting in nearly a million listeners and advertisers of all types discovering great podcasts. He also recently launched a third division, a learning management system called StartAPod.

In this episode, John Corcoran is joined by Dave Newmark to learn more about Dave’s journey from working for his Dad to launching PodSearch and eventually, StartAPod.

In this episode, we also talk about:

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Here’s a Glimpse of What You’ll Learn:

  • Dave’s experience and learnings from his time in his Dad’s agency
  • The power of radio endorsement and advertising
  • How the internet buzz affected Dave and how he used it to his advantage
  • The potential that Dave’s wife, Patty, saw in podcasting
  • How people started to evaluate podcasts for advertising
  • The types of shows Dave advertised 
  • Differences between the connection radio hosts have with their audience vs that of podcasters 
  • How Dave came up with the idea for PodSearch 
  • Dave’s reasons for starting StartAPod
  • The people Dave thanks for having made a big difference in his career
  • Where to learn more about PodSearch and StartAPod

Resources Mentioned:

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you podcast solution and content marketing. 

Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great clients, referrals, strategic partnerships and more. It is networking and business development; and it is personal and professional development which doubles as content marketing. 

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]. To learn more, book a call with us here.

Check out Rise25 to learn more about our done-for-you lead generation and podcast services.

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Episode Transcript:

John Corcoran 0:40
Alright, welcome everyone and I’m very excited today because my guest is Dave Newmark. Dave is a seasoned radio executive who founded podsearch.com one of the largest and most popular online directories for discovery of podcasts are great talking all about that. And of course, I am John Corcoran. I’m your host of the SMart Business revolution podcast where I talk with CEOs, founders and entrepreneurs of companies and organizations like YPO, EO, Activation, Blizzard, the world’s largest video game company, Lending Tree, Open Table x software, and many, many more. Also the co-founder of Rise25, where we help connect b2b business owners with their ideal prospects. And before we get into this interview, this podcast, of course, is brought to you by rise by the Rise25 Media which I co-founded with my business partner, Dr. Jeremy Weisz. And our mission is to help to connect you with your best referral partners and customers. And we do that through our done for your podcast solution, and I firmly believe that if you have a business you should have it podcast periods.

One of the best things I’ve done hands down. Since I found in my business, I’m sure Dave can share all kinds of stories of success stories in the podcasting world, but it’s really like a Swiss Army Knife is a tool that accomplishes so much at once. Yes, it’s marketing, but it’s also something that’s going to lead to great relationships, great clients, referrals, strategic partnerships. It’s like networking on steroids, so I highly recommend it. If you want to learn more about what we do and how we’re involved in that, you can go to Rise25.com, you can learn all about it.

Alright, so now on to my show. As I mentioned my game is my guest is Dave Newmark. He began his career in advertising after graduating from Stanford University work for his father’s full service ad agency learning the ropes and in the 90s, he began to shift towards audio advertising and in particular radio endorsements. And in 1998, Dave and his wife Patty, who also graduated from Sanford brought radio endorsement advertising national, and with the expansion of audio formats in the mid 2000s. They extent extended into other areas of audio, and in 2016, Dave developed an online directory exclusively for podcasts called pod search com launching it in 2017. And in just over a year, pond search reach over 3 million page views, resulting in nearly a million listeners and advertisers of all types discovering great podcasts and I love To hear that he also recently launched a third division, a learning management system called starter pod. So we’re going to learn all about that. So, Dave, thanks so much for coming on here and tell me about the early days of you know, cutting your teeth. And your father’s full service ad agency. I’m sure it wasn’t that glamorous from the beginning. When you graduate. What did you get started with it? And what was it like working in your dad’s agency? Because, you know, sometimes working for pops can be rough.

Dave Newmark 3:29
Well, john, first of all, thank you very much for the opportunity to be on your show. It’s really a pleasure. And I hope that your listeners get something out of it. To answer your question, it was a little bit, uh, you know, I thought beneath me at the beginning, you know, I had graduated from Stanford, and I thought, well, you know, I’ll do this for a little bit, working for my dad and the ad firm and so forth. But what I came to find out was that advertising was really cool. It was fun. It was helping people on it. It was creative. And I just loved it. And so I learned all aspects of this was during the 80s. And this is pre internet days. So a lot of TV radio, I knew how to I learned from him how to write and produce for television, right and produced a radio, outdoor direct mail, used to supervise printing of annual reports, just everything and that kind of well rounded. You know, exposure, I would say to the various media at the time, made it all the more remarkable when I started finding the power of radio advertising and in particular endorsement radio advertising in Los Angeles.

John Corcoran 4:39
So what is that? So explain what you mean by that.

Dave Newmark 4:42
It means essentially, that the host of the show is doing the commercial in their own voice in their own words, talking about a product or service and if it’s an endorsement, it means that they are recommending that to their audience. So it’s very much like word of mouth advertising,

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