Clorox Becomes Top Seller of Eco Cleaning Products


Just one year after announcing its new “Green Works” line of eco-friendly cleaners, Clorox announced that it has become the #1 seller of green cleaning products, with 42 percent of the U.S. market.

Clorox estimates it expects to bring in $200 million in revenue on the line of products.  Not too shabby for a company that only announced this new line of products 12 months ago tomorrow.
It sounds to me like there is a significant amount of consumer demand for products that work well and do right by the planet.