How I Sell Without Being a Cheesey Salesperson

I don’t write very often about how to increase your sales, even though sales are very important for any business.

In fact, having a good sales system is crucial for any company.

I realized that fact when I set up my business, which is why I have spent a good deal of time reading and studying different sales systems and thinking about my own system, which I’m constantly tweaking.

Even though I’m no sales expert, I’m going to share what I’ve done and what works for me.

My current sales system for my business is simple, and it’s really just an extension of who I am as a person, which is why I think it works.

Why You Must Have a Sales System

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From Penniless Immigrant to McDonalds to CEO: How to Become a Superstar Salesperson [Teleconference Interview]

Dan Milstein has a life story that will make you want to start blaring old Bruce Springsteen records. Dan Milstein, Daniel Milstein, the ABC of sales, mortgage broker, superstar salesperson,

Currently CEO of one of the fastest-growing mortgage companies in the nation, Dan has come a long way from his humble roots in Kiev, Ukraine. Born in near-poverty, his family fled the Soviet Union to the U.S. as political refugees.

When he arrived in the U.S., he was 13 years old, and he had just 17 cents in his pocket.

One of his first jobs was working at McDonalds, where he learned about the value of hard work (how American is that?)


On Wednesday, June 13th at 4:00pm PST, we are holding a teleconference in which I will interview Dan Milstein, the founder and CEO of Goldstar Mortgage, one of the fastest-growing mortgage brokerage firms in the U.S.

Dan will talk about:

  • What it takes to become the #1 mortgage broker in the nation.
  • How Gold Star Mortgage manages to keep its employees happy in spite of one of Dan’s mottos “lunch is for losers.”
  • How he has 11 assistants, 2 phones and 3 computers on his desk.
  • How to manage a fast-growing team without losing your company culture.
  • How his company continued to grow when his industry was cratering
  • Why even high level executives must continue selling loans so they don’t lose touch with the company’s core service.

You can sign up here:


Hope to see you on the call!




How to Use Email to Double Business Revenue: An Interview with Email Marketing Specialist Ben

Call me crazy, but any business that wants more business right now needs to look to email marketing. Ben Settle, email marketing. email

I know what you’re thinking. Email is sooooo…. 2001.

But there’s a reason email works for such a range of businesses.

It’s cheap. It’s easy. People read it (sometimes). And it’s effective.

The good news is you don’t have to take my word for it – because on Thursday, May 10th, from 3-4pm PST, we are going to be holding a teleconference with nationally recognized email marketing expert Ben Settle who will share everything he knows (OK, maybe not everything) about how your business can make more money by using email.

You can sign up right here (limited seats available):

After you sign up, you will be emailed the conference call phone number and password.

Here’s a few highlights of what we’ll be talking about:

  • How to write engaging, interesting emails that recipients want to receive
  • The #1 most important tip for creating “must open” emails
  • How to get your email list to be responsive

Ben makes a lot of money teaching people how to write smart, effective, and engaging emails that help create a profitable business. So this is a great opportunity to hear from someone who knows what he’s talking about.

Here’s that sign up link again:

Hope to see you on the call!



What is Your Unique Selling Proposition (USP)?

The following is a guest post by Anitha Cadambi. Corona beer, unique selling point, USP

As a young, critical consumer, I often appear dumbfounded while at a grocery store.

In almost every grocery store, there are twenty different kinds of toothpaste. Which one do I pick?

Naturally, I want the better tasting one, maybe the better looking one (After all, I am a woman and appealing packaging often trumps quality, at face value).

So how do I make this decision and more importantly why do I pick product A over the 19 others staring at me?

…. This leads me to one question: What is your Unique Selling Proposition (USP)?

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How to Grow Your Business Using LinkedIn

The following is a guest post by Anitha Cadambi.LinkedIn

LinkedIn can be a powerful free business tool, if used properly.

I recently put my theory to test. A friend of mine started his own company. Like any start-up, funds were dry. Marketing was critical. We decided that using LinkedIn might be the way forward.

I started by creating a group for the company. I invited members in my existing network. This not only created activity on the company’s LinkedIn page but also created activity on member pages, thereby generating interest. The purpose of the group was to educate members on trade issues as well as on company discounts and referral rewards. I began by sharing interesting links to trade issues on the group. Before I knew it, I had initiated my first discussion.

I realized that people like free resources. Add credibility to these resources, and people begin to become more invested in your daily updates and discussions. The objective was to create buzz, and I had succeeded. I soon started inviting members outside my network and asking my network to invite people within their personal networks.

The 5 Ways to Market Your Company Effectively on LinkedIn

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The New Email Marketing Rules for Businesses

What is the best tool for a small business to use for marketing and generating new business leads? You probably aren’t going to like my marketing, computer, blogging, bloggers, small business marketing, business marketing

Believe it or not, it’s email.

I know what you’re thinking right now: email is soooooo 2003.

Email is boring. Email is annoying. Why use email when there are so many new shiny toys for marketing and generating new business, like Facebook and Twitter and texting and something that was invented 15 minutes ago and I haven’t even heard of yet.

But whether you like it or not, there’s a reason email is hot and remains hot.

It’s cheap. It’s effective. It’s easy to use and to scale upwards as your business grows and you as a business owner get busier.

It’s also not going away anytime soon.

How many people do you know who have a Twitter account and use it daily?

How many people do you know who have an email account and use it daily?

Perhaps a better question is how many people do you know who don’t have an email account? (Besides your grandmother; she doesn’t count.)

Email was left for dead, but now it’s back. Email is tanned, rested, and ready.

I know, it’s kind of like saying “Black is the new black” but it’s true.

The problem, however, is you can’t just dive in head first and starting shooting out spam emails to everyone you know.

Because email is not the newest kid on the block, you have to follow what I call:

The New Email Marketing Rules:

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