099: Caleb Bacon | How to Build Your Network in Hollywood

HOW TO BUILD YOUR

 

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Have you ever wondered what it is like writing sitcoms in Hollywood?

In this episode, we’ll find out.

My guest is Caleb Bacon. Caleb Bacon is a Hollywood TV writer, the creator of the Man School podcast, and (spoiler alert) not related to Kevin Bacon.

But Caleb literally networked his way to a job writing for sitcoms in the entertainment industry in Hollywood.

He also shares a glimpse into what life is like working in the entertainment industry in Los Angeles.

Curious what it’s like working with Vince Vaughn?

Ever wondered what it’s like working a job where you don’t have to wear pants?

You’ll find out in this episode of the Smart Business Revolution podcast.

He is definitely one amusing guy.

Enjoy!

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098: Dorie Clark | How to Become a Recognized Expert

RecognizedExpert

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Dorie is an author, former Presidential campaign spokesperson, former journalist and a speaker.

I’ve had Dorie on this podcast before to talk about her previous book, Reinventing You

Now I am welcoming her back and we talk about her latest book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

Dorie has become a good friend and a collaborator and she was incredibly kind to profile me in the new book Stand Out alongside authors Dan Pink, David Allen, Robert Cialdini, and the celebrity chef Rachel Ray – people who have much bigger platforms than my own.

So it was an honor just to be mentioned alongside these very successful influencers.

In this interview, we talk about:

  • What Dorie learned interviewing 50 thought leaders
  • Some of the myths about building your reputation as an expert
  • The importance of asking different questions and being open to questioning assumptions
  • The myth of becoming an “overnight success”
  • How to “find your big idea” that can rocket you to a larger reputation in your field.
  • How to distinguish yourself with a niche strategy using a thinly sliced area of focus.

Go grab a copy of Dorie’s book – I highly recommend it.

Enjoy!

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097: Chris Johnson | How to Sell Very Expensive Products

How to sell - Chris J

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Chris is the owner of a video production company called Simplifilm.

But it’s not just any old video production company; they produce book trailers for business book authors… and they charge a LOT of money for those book trailers

Chris and his company have actually worked with some of the biggest business book authors including Arianna Huffington, Robert Greene, Ryan Holiday and Seth Godin.

In this interview, we cover a lot of ground including:

  • Chris’s “3 bucket system” for building relationships – and how he uses it to get more clients for his business
  • How to sell very expensive, high level packages – we even did a little role play where I pretended to be an author calling him to inquire about buying a video
  • How to avoid the commodity trap when your business sells a product or service with a lot of competition
  • And even what Chris learned breaking up with his business partner, and how you can avoid that happening to you

 

Enjoy!

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006: Dan Pink | How to Move Others to Do What You Want Them to Do

smart business revolution podcast, entrepreneurship, small business, entrepreneurOne in nine Americans sells for a living.  In other words, sales is their full-time position.  Their success and often their very future with their company depends on meeting sales numbers.

That’s a pretty staggering wake-up call. Sell, and you get to keep your job. Don’t sell, and you are out on the streets.

It kind of reminds me of the famous line from Glen Garry Glen Ross (uttered by Alec Baldwin): “First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.”

But what is even more shocking is that sales is no longer what it used to be.

Sales is now pervasive. Sales is no longer the province of one lonely traveling salesman who is constantly out on the road and comes back to the office once a year for the company holiday party.

In fact, all nine out of nine Americans typically has some component of sales in their job.

In the new book To Sell Is Human, bestselling author Dan Pink argues that like it or not, we’re all in sales now.

No longer can the rest of us sleep soundly at night, soothed by the reassuring thought that it’s someone else’s job to sell the company’s product, to bring in investor capital, or to explain the nuances of the firm’s services to a new client.

We all have to work to convince the boss, to persuade a client, or to cajole a business partner to do what it is we want them to do, or to part with capital on the terms we want them to.Daniel-Pink, Dan Pink, Dan Pink Drive, A Whole New Mind, Free Agent Nation

Just like he did in his previous books Drive and A Whole New Mind, Dan doesn’t patch together his theories with spitballs and duct tape.  He relies on a wealth of well-supported social science research conducted at many of the nation’s most prominent universities.

I had the privilege of interviewing Dan in advance of the release of To Sell His Human, and just as you would expect, he was filled with new insights and enthusiasm for his latest topic.

In the course of my interview for Podcast #6, Dan and I discussed the following:

  • why there is less trickery and deceipt in the world of sales today.
  • the role of social media including Twitter, Facebook and Yelp in reducing the number of sleazy sales people.
  • why the playing field has been leveled between buyers and sellers
  • how and why success today requires finding problems that people don’t realize they have.
  • why you can be most valuable when people don’t know what their problem is.
  • how identifying problems and making sense of massive amounts of information can ensure your utility to an organization and reduce the chances of your job from being outsourced or automated.
  • why understanding where people are coming from is one of the keys to persuasion and influence.

 

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Enjoy the show!

 

Resources mentioned in this Podcast:

 

 

 

 

005: Corbett Barr of Think Traffic | How to Get Traffic for Your Website or Blog

smart business revolution podcast, entrepreneurship, small business, entrepreneurIf you are in business today, you probably have a website or a blog.

If you don’t have either, then you can check out now. Hand over the keys to your business and turn off the lights on your way out.

But if you do have a website or a blog, then you probably are familiar with the term web traffic.

Traffic is the lifeblood of the web. It is, simply put, visitors to a website or a blog, and without them, a website or a blog is pretty much worthless.  It’s as good as a glossy brochure promoting your business – sitting in the middle of an empty field.

Corbett Barr knows a thing or two about building and growing traffic. The creator of the popular blog Think Traffic and numerous courses related to building web traffic, Corbett has developed a well-deserved reputation as someone who knows what attracts and keeps visitors to a website.

In the process, he has built Think Traffic into a thriving and growing business.

What I really like about Corbett though is his philosophy is very well grounded. He doesn’t try to sell snake oil or get-traffic-quick solutions.

He actually is a big proponent of focusing on business fundamentals and treating each reader as you would want to be treated.

In the course of my interview for Podcast #5, Corbett and I discussed the following:

  • the importance of treating readers like human beingsCorbett Barr, Think Traffic, ThinkTraffic.net, fizzle.co, web traffic,
  • why he coined the term “Write Epic Shit”and why you need Epic Shit on your website or blog.
  • why he believes good online content is not enough – and why he says you must create content that will improve people’s lives.
  • how people who are just getting started online can develop their writing skills, video skills and interviewing skills.
  • why he says most businesses don’t put enough effort into the content on their websites or blogs
  • the importance of sharing actual experiences and original research when blogging.
  • how writing for the web is different from other types of writing, such as writing for newspapers or books.
  • the importance of making a personal connection with individual readers.
  • why popular bloggers (and bestselling authors) such as Seth GodinGary Vaynerchuk and Chris Guillebeau may spend a majority of their days replying to readers’ emails.
  • when networking, why you should put friendship first, before business.
  • the importance of surrounding yourself with others who will tell you what you’re doing is perfectly normal for times when you struggle.
  • the importance of having an email list and how to get people to sign up for your email list.

 

Right Click to download the MP3

Enjoy the show!

 

Resources mentioned in this Podcast:

 

 

 

 

The 52 People I Hope to Interview in 52 Weeks during 2013

Richard Branson, Jeff Bezos, Barbara Corcoran, Elon Musk, Guy Kawasaki, Seth Godin, Tim Ferriss, Dave Ramsey

Top Row (L to R): Sir Richard Branson, Jeff Bezos, Barbara Corcoran, Tim Ferriss; Bottom Row (L to R): Seth Godin, Guy Kawasaki, Elon Musk, Dave Ramsey

 

I realized in the past year through my work with my business coach that I am a storyteller at heart. There are few things I like more than trading stories with people who are fun, funny, outgoing, and smart.

I love interviewing entrepreneurs because I’ve found as a category that they tend to encapsulate all of these qualities.

I can just shut up and listen because people who have owned and built businesses tend to have great tales about their experiences.

That’s why one of my big goals for 2013 is to do more interviews with entrepreneurs.

In service of that big goal, I sat down a few weeks ago and wrote down a list of names of the top business owners, entrepreneurs and authors who I would most want to interview during 2013.

Of course, I could have kept this list to myself. I could have stuck it in a drawer. That would be the safe thing to do – it would spare me the embarrassment of everyone knowing if I failed to meet my goals.

But what is the fun of doing things the “safe” way anyways?

So I decided I would share the list with all of you.

You can follow my progress, cheer me on, and even suggest questions ahead of time.

Check Out the List of the 52 Entrepreneurs I Want to Interview in 2013

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